Poster plus+QR code
This method can be regarded as the most common method in promotion. The operation mode is simple. The applet code is printed on various posters, business cards, storefronts, brochures and other outdoor advertisements, which can be seen everywhere. Cheng Xiao often sees a small note posted on the takeaway, which is the merchant's small program code.
The original WeChat official account method.
We can see that as long as operators add applets to WeChat platform articles, users can jump directly to applets. So when we forward the article, the applet is also publicized-friends, various groups, friends circle.
In addition, at present, a small program can be associated with up to 50 official WeChat accounts. This means that a small program can be promoted on multiple different or the same WeChat platforms at the same time.
Of course, the above three methods are primitive, so let's talk about some new methods!
Wechat official account advertising paid promotion.
At present, advertisers can create new "in-text advertisements" in the background, and CPC advertisements in articles of WeChat official accounts are connected with products in small programs. This way is several times more advanced than reading the original text before, and users can intuitively feel the product information, and the form is very novel.
Grasp the wechat search portal
To make good use of the nearly 654.38 billion users of WeChat, we must grasp its search portal. After all, this is an era of search.
At present, the existing small program search portals are: WeChat top search box, WeChat "search" and small program search bar.
In the face of such an entrance, you can actually refer to the routine named when the official WeChat account was launched. First of all, have a good name. Cheng Xiao doesn't mean that you should find a Feng Shui master here! The name of the Internet is easy to call and easy to remember.
What needs to be emphasized here is that it doesn't matter whether the name you want is registered. You can add iconic English letters before or after the name, such as "Meituan Takeaway+".
In addition, the registration time of applets also affects the search results. The earlier the applet is registered, the higher the ranking. Don't hesitate to get rich before it is too late.
Priority mode
This model sounds a bit stupid, but it's not complicated when you think about it. We all know that gold reduction is an important part of breaking ground on e-commerce applet in WeChat social ecology. This model is actually similar to the sharing of red envelopes in take-away, including "Didi".
In addition, there is a preferential model-sharing gift certificates. For example, Starbucks and Dior have tried this model to promote small programs.
Starbucks can send coffee coupons and electronic star gift cards to friends directly on WeChat by using small programs. Dior used a small program to buy lipstick for his friends, which was an explosive spread of social relations.