How much do you want if it's not a mobile phone manufacturer? Just how much the game promoter is willing to give. Apple, if you don't give money to the app, there is no place to download it. This is completely different. Like the previous steam, Apple almost monopolized the pc game download market, but now there are various download platforms and game manufacturers' own channels, and steam has become Android, slowly losing some of its voice.
50% is channel service, so we don't have to play channel service, but only draw the promotion fee of non-channel service. The promotion fee of King is about 7% ~ 12%, so it is impossible to draw 50%. When geese pluck, apples pluck 30%. Apple charges 10, and you only have 7 coupons. For other Android, you charge 10, and even occasionally there are coupons.
Since the mobile phone market is a channel for downloading and recharging publicity, since Tencent has cooperated with the mobile phone market, it is necessary to draw it, which is a commercial act. There will be more clothes when you open the aisle (so you can not open the aisle clothes now). As for how the two sides divide it, it is their own business, and players can't get rebates. In addition, all major channel services have various types of rebates.
Does Apple want to charge Tencent or something? Have you ever seen a mobile phone in China that makes you spend more money? Tencent divided all Apple's money on you. Do you still say Tencent is good? Otherwise, how can Apple's various recharges be more expensive than Android? How to divide Android and Tencent is a matter of their interests and has no influence on our consumers. 28 points doesn't matter.
Apple has to pay for all applications, and Android has to build servers. For example, watching the live broadcast, Android rewards 100 yuan, and the platform can get 100 yuan and the anchor share, while with Apple, the platform can only get 70 yuan and the anchor share. The game on the official platform needs to set up a server. If there is no server, it will not be put on the shelves, and the server will be drawn to 50%.
How much profit Tencent takes can be changed from repeatedly testing the bottom line of users to making money to improving users. If you can't, you can't hold on as much as you want. The huge user base is interlocking, so that everyone has to use it; Basic functions are free, and the entry threshold for competitors is improved; Repeatedly test the user's bottom line and recover the free cost through additional functions. If we change the direction to improve the user experience, there won't be so many extra benefits, we won't be able to maintain basic free, we won't be able to avoid fair competition from others, we won't be able to maintain a huge user base, and it will be locked.
The draw is almost the same. Android is higher than Apple, but all channels of Android have game servers, and because the channels are also related to interests, they can be promoted at low prices. There is no distinction between inside and outside. Tencent now feels that the server money is not bad, and it does not need the promotion of channels. Naturally, it is not willing to be so successful.
I really don't believe that Huawei can take money from Tencent. 50% is calculated according to how many hundred million the glory of the king will be drawn by Huawei in a year. Can Tencent bear it? This lottery should refer to channel services, such as Huawei accounts. For example, some small factories have no choice but to take blood, otherwise they will not put you on the shelves, which is equivalent to paying advertising fees. It's just a matter of how much.
Domestic Android hardcore alliances are all 50% running water. Tencent's mobile games and agents generally report to the group to talk about prices, and talked about 30% in the first two years. However, last year, Mihayou and Lilith Shin wore fairway suits. Miha has only channels, but Lilith doesn't seem to have them. Then I guess Huawei felt that it was making less money, so it wanted to renegotiate the share with Tencent. If the negotiation breaks down, it will be deleted. Basically, channels and gamers are dog-eat-dog, and Tencent's own channel application treasures are all.
Cooperation, in addition to channels, there are also mobile phone manufacturers' optimization of game operations. After cooperation, developers will gradually ignore the optimization of a manufacturer's game running on mobile phones during the development process. This way, the game will be more stuck on these phones. At this time, what is more curious is whether everyone lost their mobile phones or stopped playing games. Apple's 30% handling fee is because Apple manufacturers have not optimized the game.
Like Huawei, a bunch of Android manufacturers, such as Huawei Xiaomi vivo, have formed a hardcore alliance, and all those who want to go to the channel have to follow them. 0, the emergence of tap broke this monopoly hardcore alliance. Mihayou is one of tap's shareholders, and their original god refused to go to the hardcore alliance channel before going online. Mihayou and Tencent have been rubbing against each other. During this time, Mihayou's products suddenly went to Tencent's wegame, and they were also promoted. Tencent cut off the channel cooperation with Huawei at this time, which is really intriguing.
Most people download, search and install from their own application market. Mobile phone manufacturers' own application market naturally has traffic, which is easier to promote, and channel advantages do exist. If you publish it yourself and then don't find a channel, it is almost impossible to let the public know in a short time. Tencent feels that 37, Huawei and even the entire hardcore alliance insist on 55, a difference of 20%. There is nothing to talk about. It is impossible for the key hardcore alliance to open this hole. You opened it for Tencent, but you can't open it for Netease. Huawei has opened, but other hardcore alliances can't open. Independent developers can't open it Do you want to lower your head and open it together? Therefore, the hardcore alliance must bite to death and never let go. To put it bluntly, Huawei is a Tencent software, and this mouth will not be opened.
A bunch of people don't think Huawei is a big bad guy, and Tencent is a white rabbit, right? Tencent wants to revise the cooperation agreement, but it just feels that its popularity is enough and it no longer depends on every mobile phone manufacturer. It can be pulled back to the market. Tencent is so confident. People have their own promotion channels, even agent promotion. What was the lottery after they advanced? 90%。 So don't think there is anything wrong with the lottery these days. The reason why one company is more ruthless than another is simple. There are too many domestic download channels. Some people say that apples draw less. Nonsense, can Apple download many channels?
Who will cooperate with him, Android channel? For example, if you can't access tencent games in Huawei Mall, can you access the browser? Can I download it with QQ? Can I download the application treasure? Aren't these all channels? Let's compare the number of users of Apple and Android phones. The number of channels, this is also an idealized situation in which the number of people in each channel is close. What is the actual situation? How many people use the application market that comes with their mobile phones?
There are too many open channels, and fewer people download their own applications from the mobile phone market. If it is reduced, there is really no benefit. There is no difference between no interest and no cooperation, so Huawei is in no hurry. To put it bluntly, it is a matter of dividing the money. It seems that Apple still owes the most, and some people say that if China people's conscience is 30%, Huawei's one channel will only be lower, so no one is wrong and there is no way to go to court. Neither party will renew or break the contract, but it depends on who is willing to make concessions. However, if you guess for two days, someone will mediate.
Any official game service is more expensive than channel service. The monthly card of Android channel service can even be used in Bai Piao, but as far as the number of online users is concerned, people who know better still play official services. Because channel services can save 20% of thousands of bosses every month, and there are many bosses, they can all develop without differences.
During this time, Huawei and Tencent respectively represented two identities, a channel provider and a game company. Originally, the two sides were mutually beneficial. Game companies increase the download volume and income through the promotion of channel providers, and at the same time give channel providers a certain share. For some game companies without publicity channels, channel dealers have mastered the lifeblood of game companies, and it is normal to have high commissions. However, Tencent, a game company that does not lack promotion channels or popularity, Huawei's application download is just one of many download channels. For example, when downloading the game the glory of the king, one must have learned about the glory of the king and downloaded it for this game, instead of opening Huawei's app store and downloading it after seeing that the game seems good. App store doesn't have the lifeblood of Tencent, and the 50-50 split is simply outrageous. Seven or three points are all lying down and picking up money for nothing.
Tencent games has gained enough popularity, while Huawei has only mastered one of the multiple download channels of the game. To tell the truth, fifty-fifty split is too dark. Huawei's contribution is not mentioned here. My five Huawei mobile phones support domestic mobile phones. Just from the fact that it was extracted,
Huawei is a game publisher, and 50% of it can be said that it sucks blood from Tencent. Why can't domestic games develop so well? Isn't it that major channel dealers monopolize the distribution channels of games, squeeze game production companies and suppress the development of domestic games? It is really a pure distribution channel, and there is no shortage of promotional game companies. Half right, half black. I'm quite Tencent about this incident. Huawei played the role of an insatiable vampire lying on top of a game company.
You earn 100, others get 50, plus tax money, what is left of Tencent? You are clamoring for foreign countries to suppress Huawei enterprises every day. The remedy you think of is to support Huawei to crush companies you don't like at home, while Apple takes 20% less as a foreign company? I don't know if you took the initiative to deduct the fee from your Alipay, or if you don't buy it, you won't play the game. 50% is too much If the country wants to smoke, no one will have a problem. Although I am a Huawei mobile phone, I am disgusted with Tencent, but I am on Tencent's side.
There are only two results: Is it because you want to play tencent games and don't buy Huawei mobile phones? Not big, the mobile phone is too replaceable, and Huawei is not needed. Other mobile phones have good performance. Or stop playing tencent games, which is unacceptable for people who play games, junk mobile phones. So, the conclusion is clear! Tencent should take more, Huawei should take less, and the 50-50 split is unreasonable. So clear, Huawei people can't think clearly, lard is blind.