Coupons are real, and users can also get cash when shopping in Taobao. It is understood that Taobao coupons are a collection of many B2C merchants launched by Taobao. Taobao pats sellers' coupons and shopping guide platforms. Taobao coupons take the slogan "The more coupons are used, the more favorable they are", giving consumers the biggest discount.
Then, with such a big discount on coupons, won't the merchants lose money? Merchants will definitely lose money, but in order to do a good job in sales, merchants can better have a certain sales ranking in Taobao search. With the ranking, merchants can sell in large quantities. Therefore, in order to achieve sales, merchants have to provide coupons.