Internet celebrity refers to the phenomenon of becoming famous overnight because of the Internet. With the popularity of short videos, many delicious foods have become network celebrities, even unheard of before, making many people queue up to taste them overnight.
In fact, many online celebrities are hype, and they are all behind the scenes. Any kind of food is on fire, there will be corresponding franchisees immediately, and then stores selling food will mushroome all over the country. Sometimes we will see long queues in the shops. You may not think that these people are all "group performances", giving people a very hot illusion.
Today, I'm going to tell you a few online celebrity cuisines that were popular all over the country, but were short-lived in the end. Nowadays, few people eat them. To tell the truth, they taste ordinary, have no connotation, and are destined to be forgotten by everyone.
1, break a bowl of wine
Around 20 18, 1, a shop in Yong Xing Fang Food Street in Xi 'an launched "Broken Bowl Wine". Business is not good, but someone took a short-sighted picture and posted it on the Internet frequently, which was seen by many people and spread quickly. Many people want to experience the pride of throwing bowls. Business is booming, selling thousands of bowls a day. With the popularity of smashing bowls of wine, Xi 'an has also become an online celebrity city.
In fact, throwing bowls of wine is also called hero wine, which was drunk by ancient soldiers before going to war to show encouragement. After drinking the wine, the soldiers threw away the bowl of wine to show their determination to fight the enemy bravely to the death. For example, Jing Ke stabbed the king of Qin.
Now turning such a serious bowl of wine into a tool to make money is not only disrespectful to the ancients, but also morally corrupt. It is purely an eye-catching entertainment project with no connotation and is gradually forgotten by the public.
2.smoked ice cream
Smoke ice cream, as its name implies, is an ice cream that emits smoke when eaten. It sounds amazing.
When I was traveling, I first saw this smoky ice cream in a gourmet pedestrian street. These are red and green colors, which are very good and crispy. You can spit out white smoke with a bite, which is a little fairy. This kind of ice cream stand is very simple, less than one square meter, one person can run it, and it soon opened the market in the whole country.
There is smoke because of liquid nitrogen. The price of smoked ice cream is very expensive, and five are 10 yuan. The taste is not better than that of ordinary ice cream, it has no milk taste and the taste is not delicate, so no one will buy it again after early tasting.
Most importantly, the temperature of liquid nitrogen is-196℃, so eating is easy to get frostbite. Before this, children put smoke ice cream in their mouths, causing their lips to get stuck and frostbite. Such unsafe and unpalatable things are doomed to be eliminated.
3. Crispy pork belly
Crispy pork belly, that is, roasted pork belly, was originally very common. After professional shooting and short video dissemination, it became an online celebrity food overnight. Because the skin is golden and crisp, cutting it with a knife is always "cracking", which sounds very appetizing.
When traveling, I once ate crispy pork belly and stood in line for nearly 20 minutes. The first bite is really crisp, but the second bite feels greasy. After all, there is thick fat under the cerebral cortex. Like this kind of food, eating at most 2 pieces is enough, which is high in calories and oily. If it is eaten with rice, it is ok, but few people can finish it all when eating snacks.
And its price is very expensive, tens of yuan a catty. In order to pretend to be hot, I heard that a shop invited a "group performance" to line up for everyone to buy. But ordinary people won't eat this greasy and expensive thing for the second time.
4. Dirty bag
During that time, people who ate dirty bags were often seen in the circle of friends, and even big stars tried. Many beautiful stars also took photos of themselves eating dirty bags. In fact, this is also an eye-catching food. Since it is called "dirty bag", when eating it, you deliberately dirty your hands and face, and the expression of eating is exaggerated, just to satisfy the vanity of the moment.
The real name of the dirty bag is chocolate-filled crispy bread. Crispy noodles are covered with some chocolate sauce, covered with a layer of chocolate ganache, and finally sprinkled with chocolate powder. It's "dirty" because it's all chocolate.
It can be said that this dirty bag is a food with high sugar, high calorie and high fat. People with a little common sense don't eat it often, so they are gradually forgotten.
5. whirlwind potato tower
Listening to fame is very domineering. In fact, it is to cut potatoes into spirals and make a potato. It is also stretched very long, just like a pagoda, so it is called the whirlwind potato tower. At one time, shops and stalls were selling this kind of potato tower.
When it was first cooked, the potato tower was golden in color and crisp in taste, but it softened after cooling, and its taste was particularly poor. And it is fried, it tastes greasy and has various seasonings. It is a kind of food with heavy taste, which is not good for health, so it gradually fades out of people's sight.
The most important thing is that something made of a potato can be sold at a high price of 10 yuan. Customers are not fools. Once cheated, no one wants to pay again.
These online celebrity cuisines have no connotation at all, and they all make money by making eyeballs. They are doomed to be "short-lived" and will eventually be short-lived. If you want to be accepted by people for a long time, you must do well in taste, taste, price and even connotation.