Planning scheme of community basketball carnival activities
Sports spirit and national participation
The participation of enterprises in this basketball carnival will help enterprises to establish a healthy image of their own brands, enhance the brand's popularity and reputation with the help of the halo effect of sports activities, attract the participation enthusiasm of the public through basketball, and make the spread of enterprises and brands be rewarded among a wider group of people.
Healthy community and public welfare behavior
By participating in and supporting such activities, we can help enterprises to establish a closer relationship with the government or social groups and create a more favorable social environment for the survival of enterprises, which is difficult to achieve in general pure commercial activities, and enhance the affinity between brands and enterprises with the help of such social welfare activities.
News linkage and super effect
Enterprises participating in basketball carnival activities are a kind of public welfare behavior, which will be widely concerned by the media in the city, and its news dissemination effect is far from being comparable to that of simple advertising activities. At the same time, Chongqing newspaper itself will provide more favorable advertising package to repay the participation of enterprises.
Second, the organizational structure
Main office:
Commitment:
Media support
Three. Activity overview:
1, activity background:
Basketball, as a sport with a history of more than 100 years, has high appreciation and good participation. It not only pays attention to team cooperation, but also pays attention to individual ability, tactical cooperation and physical confrontation, which is deeply loved by sports lovers. Today, when the central government advocates national fitness activities, we plan to take basketball as the carrier of community sports activities and redefine traditional sports activities in a globally popular carnival form, which will surely spread new vitality and attract the attention and enthusiasm of all kinds of people in the community. In order to further sublimate the product image and enhance the brand awareness of the merchants who sponsor and support this sports activity, a wonderful game is the best carrier, which is macroscopic, wonderful, eye-catching and concentrated, and enterprises will get very rich news benefits. Various media reports, bomb-like advertisements and reporters swarmed in, and the product brand and corporate image of the enterprise were promoted to the greatest extent, realizing the real goal of "building a stage with sports and singing opera economically" and pushing the corporate culture to a new height!
2. Time: 2
3. Location:
4. Purpose:
Through the development of this activity, people can further understand the products and comprehensive strength of the enterprise, establish the affinity atmosphere of the community masses, and play an important role in shaping the corporate image, sublimating the brand, and rapidly improving the popularity, reputation and influence. Promote sales through the wonderful display of communities, enterprises and brands.
5. Theme: Community Mobilization, Basketball Carnival
6. Form: Basketball single-cycle elimination system
(1), preliminaries: 1 The winner will be decided in a single round of five games in each district, with 45 games in total.
(2) Semi-final: 3+3+3=9 two rounds to decide the first place in the small group (draw lots, divided into 3 groups).
(3) Finals: champion, runner-up and runner-up each 1.
7. Participants: Each team participates in the competition in the name of real estate or community, and all participants can get community sports equipment with a value of 5,000 yuan sponsored by the title enterprise (the equipment is marked with the title product logo).
8. Content: (The detailed case of activity execution will be drawn up and implemented by Helixing Company)
This activity is tentatively scheduled to start in June 2005, and the whole activity plan will be divided into three stages:
Stage 1: Publicity and Competition Solicitation (June11-June 23rd)
Use Chongqing Daily, Chongqing Music Station, Chongqing TV Station, Xinhuanet Chongqing Channel, Dahe Bashu outdoor media and community posters for preheating publicity, take an outdoor exhibition competition as the first publicity offensive, collect fans' wishes, attract people's attention, and then start registration activities, announce Chongqing's participation in this activity and registration methods, and tell the details of the activity.
Hold a press conference at the launching ceremony and arrange interviews with TV, radio and newspapers. It will also send publicity press releases to the media, releasing details of the event and promotional documents related to sponsors.
The second stage: regional group matches and semi-finals (June 27-August)
During this period, the participating teams will draw lots by districts and implement the single-cycle elimination system. One from each district will participate in the next round of semi-finals, and the top three will participate in the finals in the final semi-finals.
The third stage: the final (August 28th)
It will be the final and closing ceremony of this competition, and the champion, runner-up and runner-up will be decided through the competition.
9. Award setting: (Series prizes \ Bonuses are provided by the named enterprises/prizes include community fitness equipment, etc. )
Collective prize: each administrative district 1 won the prize, with a prize of 4,888 yuan, and 9 people won the prize.
The finals produced 1 champion, 1 runner-up, 1 runner-up. Bonuses are 50,000 yuan, 30,000 yuan and 1 10,000 yuan respectively.
Individual awards:
(1) The King made a three-pointer
A, each administrative region round robin will produce 1 player, which will be awarded to the player who puts in at most three points (the minimum goal is 10). Certificates and bonuses worth 1000 yuan were awarded.
B, district champions will participate in the final competition, and there will be three classics in the city. Each participant must throw five balls at five selected angles outside the three-point line within one minute. Every five balls count as 2 points, and the rest are 1 point. The winner of the challenge will be the one who has invested the most in the total points, and the winner will be awarded the three-point shooting god prize in the whole region, taking 1. Get a bonus of 3000 yuan, a certificate and a trophy.
(2) Assisting the king
A. According to the data, each administrative district round robin will select the certificates and prizes with the value of 1 10,000 yuan for assisting.
B, according to the data of the semi-finals and finals, select the city's assists king, take 1, and issue certificates, prizes and bonuses of 4,000 yuan.
(3) Rebound King
A. According to the data, each administrative district round robin will select 1 rebounding champion in the whole district, and issue certificates and bonuses worth 1 1,000 yuan.
B, according to the data of the semi-finals and finals, choose the city rebounding king, take 1, and issue certificates, prizes and bonuses of 5,000 yuan.
(4) Best player
A, each administrative region round robin, select 1 best players in the region from the winning team, and issue certificates and prizes worth 2000 yuan.
B, according to the data of the rematch and finals, select the best player in the city, and the player with the most MVP is elected. If it is impossible to judge, the player with the highest average score in a single game will be selected from the selected list, and certificates, prizes and bonuses of 6000 yuan will be awarded.
10, other activities interspersed with performances:
In addition to the basketball league as the main backbone project, this activity will also be interspersed with the following activities to increase the highlights of the activity and attract the masses:
(1), a selection of basketball baby collections.
Basketball baby solicitation and selection can be named as investment invitation, and the specific rules shall be formulated separately.
(2) Community Cheerleading Activities
A while the league is going on, each community can form its own cheerleading team and participate in the healthy cheerleading competition. Every basketball game will be interspersed with cheerleaders during the intermission and pause, and will be scored by professional referees. Each district will select the best cheerleaders and award certificates and prizes, trophies and bonuses.
B. On the eve of the finals, the semi-finals of the cheerleading dance competition in the whole city will be held, and two teams will be selected to enter the finals, which will be held on the same day as the league finals. The champion team will also issue certificates and prizes, trophies and bonuses.
(3) Band time
Every event will invite famous local bands in Chongqing to perform live accompaniment and special performances, and provide wonderful music performances every once in a while to promote the live atmosphere. The band will wear costumes with sponsors' trademarks and indicate sponsors on the performance stage. At the same time, the host will introduce and promote the products during the performance.
1 1, others
Details of the event: Variety performances will be held at the opening and closing ceremonies, interspersed with basketball baby street dance performances and street basketball shows, and the audience will participate in prize-winning games and live drinks.
Fourth, layout activities:
1. Suggestions on general layout coordination (Lv Xiaoqing, editor-in-chief of Real Estate Weekly, is responsible for specific planning):
This community basketball carnival is tailor-made for developers, serving brands, quality and details. Chongqing newspaper will fully integrate all kinds of resource operations, for example, each issue will use a large space for packaging and publicity. See the publicity plan for details.
2. Special issue of large-scale real estate
(1) Special Issue Name: The Gatorade Cup Special Issue of the First Community Basketball Carnival in Chongqing in 2005 (Volume I and Volume II)
(2) Date of publication: Volume I: June 30th (Edition) Volume II: August 25th (Edition).
(3) Special issue form: real estate special issue (the cover is returned with the general title)
(4) Number of special editions: * * Counting editions.
(5) Special issue slogan: Chongqing Real Estate Community Carnival
(6) Special issue content: mainly convey and appeal to the target public around the developer's brand and service, community construction and other aspects. At the same time, the opening and closing ceremonies of this event were fully packaged, and the enterprises participating in this event made a collective appearance, organically grafting entertainment, sports and real estate brands.
(7) Investment invitation: Put in two full-page special issues during the basketball carnival, and participate in this activity, you will get community sports equipment worth 5,000 yuan, and you will have the opportunity to win the competition rankings and bonuses in the whole region and even the whole city, and the champion will win the grand prize.
Verb (abbreviation of verb) activity promotion
1, news layout activities:
On June 9th, we began to publicize the warm-up, launched the collection of basketball carnival activities, and scanned the whole activity process. The layout is not less than half a page, and June 1 1 is the opening ceremony of this activity. Therefore, at least two editions should be used for the hype of this activity on June 16. During the activity, each activity tracking report is planned to use 1 page.
At the same time, news cooperation will be carried out in the Business Daily.
Chongqing newspaper * * * counts as a news page/business newspaper * * * counts as news.
2. Special issue packaging promotion:
In order to welcome the opening ceremony of this event, Yubao will edit a large-scale real estate special issue on June 16, comprehensively package this community basketball carnival, and strive to build a harmonious community and enhance the affinity of real estate brands. At the same time, it is planned to edit a large-scale real estate special issue during the finals and after the closing ceremony to summarize the community basketball carnival activities and draw a beautiful full stop for the successful conclusion of this activity.
3. Print promotion: (Chongqing Daily 10 Half Edition/Business Daily 2 Banner 12CM)
leave out
4. TV: Chongqing TV reported at least three news stories.
5. Radio: The whole advertising promotion, special report and live broadcast will be conducted at Chongqing Music Station.
6. Network: carry out print promotion and registration collection, other activities and other forms of network promotion on the Chongqing channel of Xinhuanet.
7. Outdoor media: Use the cooperation of Dahe Bashu outdoor media to promote outdoor activities, and set up at least 1 outdoor billboards in each district to set off a whirlwind of community basketball carnival sports activities.
Inviting investment by intransitive verb activities;
Investment projects:
1. The general title of the activity is Businessmen.
2. Merchants from event co-organizers
3. Specify the product vendor.
4. Invitation for investment in competition venues
5. Other forms of agreement sponsorship
6. Special Issue on Investment Promotion