1, grasp the demand
In the creation of festival activities, we must first investigate the market demand and formulate festival activities that meet the needs of the target market to attract tourists. For example, in the planning of Wanbaogou Military Park in Qian 'an City, Beijing Yongxian Chuangjing Planning and Design Institute created a series of military cultural activities such as the Military Culture Festival and the Great Wall Military Culture Festival for its target population, which fully attracted the tourist groups interested in military culture and enhanced the attention of the military park.
2. Dig into culture
Festivals are also a form of expression of culture, so if you want to do a good job in festivals, you need to fully tap the local culture, highlight the local cultural connotation and characteristics, and gain the sense of identity of tourists. For example, in the construction of Hu Axiang tourist resort in Qishan Lake, Beijing Yongxian Landscape Planning and Design Institute combined with local cultural characteristics, launched the "Prosperous Folk Year" and other tourism festivals, which injected elements of the times and new vitality into traditional culture.
3, clear theme
The success of the Tourism Festival is inseparable from a distinctive and distinctive theme. The theme of tourism festivals should be fully combined with market demand and local cultural characteristics, and the theme should be built according to its superior resources to guide the development of tourism festivals. For example, Beijing Yongxian Chuangjing Planning and Design Institute combined the local dragon mother culture with the theme of blessing in the planning and design of Lingnan Healthy Water Capital Project.
Step 4 follow the trend
Festival activities should be combined with the current popular content, fully mobilize the enthusiasm of tourists, so that tourists can stay and have something to do. For example, in the overall planning of tourism development in Lincheng County, Hebei Province, Beijing Yongxian Chuangjing Planning and Design Institute combined with mass healthy food activities to create mass festivals such as Tiantai Mountain Temple Fair and Lincheng Summer Food Festival, which not only enriched the scenic products, but also attracted a large number of tourists to participate in the activities.