1. The site selection is entirely based on feelings, and there is no scientific basis, which is very risky.
Judging the store location by years of experience and intuition. It is often unclear, and success or failure is mostly attributed to Feng Shui. Speaking of my own site selection experience, most of them are predestined friends or have feelings, without scientific basis, and the risks are very great.
2. The location of mature business districts is difficult to obtain, and there is a lack of investment income forecast, which leads to decision failure.
It is often spread for three generations and rarely changed hands. Store locations in mature business districts are even harder to find, with high rents and deposits. If the investment income cannot be accurately predicted when choosing the location of the store, the rental cost will be higher than the industry profit rate, which will lead to the failure of the store operation.
3. Lack of systems and norms. Site selection has become the biggest problem in the expansion.
In order to reduce the cost or avoid fierce competition, the layout of sub-business districts is often chosen because it is impossible to predict the maturity time of business districts scientifically and accurately, and in the end it can only be filled in or married.
So how should educational institutions locate their own sites? Feng Ge's calligraphy teacher's suggestion:
First, convenient transportation.
The traffic problem is very important to everyone. Whether the location of education and training institutions is convenient or not is one of the important factors that directly affect the customer flow.
Generally speaking, the number of customers entering the store is directly proportional to the local people flow. The traffic in the bustling business district is very convenient, and there are often multiple bus lines to choose from, which is convenient for customers to come to the store for consumption.
Second, the environment is good.
This good environment does not mean that people flow better, but that the area is quiet and the environment is relatively simple.
To run an education and training institution and choose a residential area or commercial street, we need to do a market survey, such as whether there are many children at home, whether they are permanent residents or residents with high mobility, and so on.
The focus of the inspection is that the flow of people must be particularly large.
In order to give children a comfortable environment, remember to open the store in railway stations, bus stations, snack streets and other places, which is too dangerous. Like residential quarters, kindergartens, and residential quarters, it is very suitable for running schools. On the one hand, there is no need to worry about no customers, on the other hand, the environment is safe and quiet.
It is very important for education and training institutions to have a stable training place. Constantly changing the address will not only lead to the loss of students, but also be detrimental to the long-term development of training institutions. With the rapid development of the city, business is likely to encounter the transformation of the old city. To set up a training place, we must first investigate and understand the local urban planning and avoid setting it in a "dangerous" area that is easy to be demolished.
When renting a house, we should also investigate the purpose of the house, such as the quality of the house, whether the owner of the house owns property rights, whether it can be registered, and whether there are other debt disputes. , but also to have a good relationship with the property. Ignoring these details will often lead to the premature death of institutions and bring huge losses to themselves.
In a word, if training institutions want to do a good job in site selection, they need to check at different levels, consider the site selection repeatedly according to the specific situation of the location and the institution itself, and try their best to choose the best one.