36 problems about the operation of Xiaohongshu

Today, I will share my experience as a blogger of Little Red Books over the years. You may not know these experiences now, but I hope you can collect them. When you look back, you will naturally know that I was right. 1, there are indeed many training courses for bloggers of little red books, especially some training courses called "from the media". In terms of positioning, they will only let you be a "dry goods" blogger or a reading blogger. The purpose is obvious, it is simple and easy to make you happy, but it is useless to make money in reality, it will not become a reality, and you will not learn any operational knowledge. 2. What is the account positioning that Xiaohongshu can achieve? Simply put, as long as the content can be naturally interspersed with goods, it is an achievable positioning. What we should pay attention to here is natural insertion, not custom insertion. Don't always think that this is a natural insertion. The brand just doesn't have time to discuss this with you. Whether it is inserted naturally or not, the brand will vote for MANET. 3. History is a big cycle. The extremes of things will be reversed, and they will be combined over time. The content type in 20 19 Little Red Book is not popular in the middle. If you take them out again now, they may be popular again. For example, 20 19' s dry goods sorting content is a dime a dozen, because there are too many, many people have transformed into video ip, but the problem is. 4. Bloggers who just started to make numbers like to struggle, and 80% of them are also entangled. For example, they are always entangled in what position they should choose and always want to show themselves 360 degrees, but bloggers are not stars, no one will care about you so much, and no one will dig you so much. As long as you do a good job in one direction and then think about others, the success rate will be greatly increased. 5. Little Red Book bloggers are a group of people with a very high standard of living. I once talked to a blogger who made an appointment to call in the morning. I said why not later. She said that she would mention Porsche in the future ... these bloggers have good material conditions, so they occasionally try to create miracles. For example, I just sent a few short messages, and I want to make achievements by throwing French fries. The result is definitely not good. The logic of French fries is content. Therefore, in terms of content, everyone is fair, depending on the ability to spend money. 6. There is no logic in the little red book to change accounts easily. As long as there is no violation and no high-risk content, you can continue to use it without worrying about the account tag. According to the recently released notes, the system will adjust the account tag. 7. Which future is better for Xiaohongshu to do graphic or video? It depends. If it is IP, it is difficult to do graphics and text. If it is dry goods, it is difficult to make videos. But if you ignore a specific field, it is definitely a better video, and it is easier for the platform to give priority to recommendation. 8, Xiaohongshu, an ID card can only authenticate one account! If you are not sure whether this account can continue to be used, don't come up and authenticate first, otherwise you can only cancel the account in the future! It's very troublesome, and you can't keep the old number! 9. Little Red Book bloggers realize that there are several types of advertisements that they are most likely to receive: skin care, beauty, home, mother and baby, shop exploration and wearing, among which skin care and home are the most commercially valuable. 10, every blogger wants to come up with an explosive article, so he will spend a lot of energy on typesetting and writing the title, but he ignores one point. The core reason for whether an explosive article can explode is the topic, the wrong direction and how to do it. 1 1, the most meaningful content of Little Red Book is "personal experience". Whether shopping or living, if you really want to do it well, you don't have to rack your brains. It is better to try to do things by yourself, present the details of the user's caring experience, and finally sort it out, which is excellent content. 12, does Little Red Book support it? Yes, but not for everyone, but for those who "cooperate" and "have good content" Cooperation refers to the task of the creator center. After completing the task, you can get a traffic ticket. It's not much, but it's better than nothing. What kind of free bike do you want? There is another person with good content, and Xiaohongshu will naturally push it. As for whatever you post, you think it's a dream to give Xiaoyan 3000-5000. 13, don't brush data, whether it is a so-called manual brush or a machine brush. I've said this thing many times, just like taking drugs, once refreshing, I will definitely buy it next time. With the technical ability of Xiaohongshu, it is easy to catch this kind of behavior, but generally it will not be managed several times, but it will be accumulated and managed together. It's no use crying in case you get caught. Moreover, this kind of data is superficial and meaningless to the actual traffic (it will not interfere with the algorithm), so the platform will not push the traffic to you because of brushing the data. 14. It is clear that Xiaohongshu has secretly restricted the traffic, but not every time the traffic is bad. According to the problems I have received in recent years, 99% of them are because the content quality is not high, not because the traffic is restricted, so the traffic is not good. Let's reflect on what's wrong with the notes first, complaining that the platform will not help solve the problem. 15. As a content creator, you need to learn scientific data analysis. Most of the needed data is available in the Maker Center, but if you want to analyze it, you can't see anything, not just those data. For example, for example, the notes are clicked well, but the pink ones are not. At this time, it is necessary to reflect on what is wrong with the account home page, not why this note is not pink. As for whether to buy a third-party data platform (which is quite expensive), it is mainly unnecessary and a waste of money at the beginning. 16, I don't know where the rumor came from, saying that opening the video number of Xiaohongshu will affect the traffic of graphic notes ... In fact, the "video number" is just a function switch, and it has more functions, such as long video, and the account weight has not changed, which naturally will not affect the traffic. 17, opening Xiaohong Bookstore will not affect the account flow! ! ! It won't be considered a marketing number just because it opens a store! ! ! Not fishing law enforcement! ! ! 18, some bloggers will struggle, and their accounts are vertical, resulting in little content to share, especially what they have said before. I don't want to say another one. After all, fans have seen it! This is not right! There must be something wrong with sending the content once a week. After all, fans are still watching it now, but it's okay to say it again a year ago (change the logic or content, the theme can be the same)! Fans have changed for a long time, and old fans are not very popular now. We are bloggers mainly to raise the powder! We don't pay attention to maintaining fans, so we should continue to make attractive content. What we do is for "public domain traffic". 19, there is a word in Little Red Book called tolerance. Many bloggers struggle every day whether their notes can be found. It's not that important. The main thing to see is whether the notes are naturally recommended (the main traffic of Little Red Book comes from recommendation). As long as there is a recommendation, don't entangle the inclusion. (except when required by the brand) 20. How often should the notes be updated? How to measure the update frequency? This depends on two aspects. First of all, the significance of our update is to maintain exposure in front of fans. The first time we don't pay attention, the second time we pay attention. You should have come to me the third time. That's the reason, but if the time interval is long, fans will forget, so this requires us not to be apart for too long. Secondly, it depends on the creative quality of the content. Some of the content is hard-core, and the creation time is very long, so it can only be updated slowly, but it doesn't matter, the quality is good, and the user's memory is deep, three times at a time. Therefore, updating as frequently as possible is suitable for any blogger. Only bloggers with good creative quality can ignore frequency, but bloggers who think their notes are of average quality can't ignore frequency. If the quality is average, the update will be slow. If there is a problem with the efficiency of the blogger, if there is a problem with the direction of the notes, it should be solved wherever there is a problem, which should not be the reason for "lazy" updating. The standard update frequency is more on Wednesday. 2 1, the creative inspiration of the little red book blogger is a difficult problem. Little Red Book also has a section called "Creative Inspiration" in the Creator Center, which is full of topics recommended by the government. However, if we follow this topic, everyone will follow the official, and it will basically be abolished. Certainly not vertical, and certainly not increasing. You should selectively participate according to your own account positioning! 22. the live broadcast of the little red book is not too bad, but the Taobao live broadcast room looks even more scary for the target Tik Tok. This is because the goal is too awesome, not because the little red book is not good. On the contrary, the little red book began to broadcast live, which I think is more friendly than other platforms. So the little red book live broadcast can be done, but don't allin do it live. At present, Xiaohongshu does not have the logic of live numbering, so it can only use live numbering. However, Xiaohongshu's live broadcasting has really gone out of a characteristic road different from other platforms, and it is a product that can really bring high value. As some netizens said, the star brought 10 yuan cosmetics in Tik Tok, and she certainly didn't need it herself. How dare she sell it to us? However, the live broadcast of Xiaohongshu is much more real, and users are willing to pay the bill. This may also be the original value of returning to live broadcast. Perhaps, the live broadcast needs tens of millions without one? 23. How does Xiaohongshu find artificial customer service? I-pro-in the upper right corner-customer service in the upper right corner. I've been going in to choose labor. Many people don't know. 24. Little Red Book can not take notes, but the risk of not taking notes is easy to find out, and the consequence is to limit the flow and lower the dandelion level. Therefore, it is recommended to take notes. After all, it is mixed in other people's territory. 25. How much does it cost to report notes to PR? At present, 5-30% of the industry is normal, but the specific details need to be discussed. 26. I wrote in the previous article that the obvious feature of Little Red Book at present is the acceleration of content iteration. I used to do a script routine for half a year, but now I have to eat it for three months, which is also a great test for bloggers' content, and the elimination rate is very high. Therefore, bloggers must keep up with the rhythm and can't play the wild way of going it alone before. I'm not saying that they have to cooperate with MCN, but at least there should be a place where the group can learn and quickly understand the industry trends. 27. In 2023, little red books will be popular. It can be predicted that Little Red Book will definitely make a difference to local life. It is speculated that it will be similar to the "group purchase" of local life in Tik Tok. Xiaohongshu bloggers can bring group purchase links, and the income generated can be divided into commissions. 28. In 2023, don't ask Xiaohongshu how to raise a number. You don't need to raise a new number (except for businesses that operate in batches, let's say bloggers), and you don't need to do any category, just look at the notes in which category. Reading and posting are separate! 29. Let's talk about the choice of Little Red Book. Little Red Book is not only about skin care, beauty and home. Now little red books are diversified, and no category is small and has potential. I just want to cash out and choose the content form that can be directly linked to the goods. 30. To be a blogger, you must be emotional, infectious and tell the truth. Therefore, the golden mean of China people is not suitable for being a blogger, and it is impossible for a blogger to take care of everyone's feelings. So you must enlarge your "personality" and make the people you like like like like you more. As for those you don't like, just leave early. 3 1, I often hear some bloggers tell me that I feel very sad and angry because I was scolded for taking notes. For example, when I appeared in the camera, some people said that she was ugly and her Mandarin was not standard. What's more, I told her to delete it directly, without reasoning with silly X, but she affected her mood a little, and we lost. 32. As a blogger, basic skills are definitely ok. The basic skill is to look good when you wear it, not stay with me. To be a skincare blogger, you must know the ingredients and have your own skincare logic, not draw it for the camera. Does it have to be professional? Without basic skills, the probability of success is basically zero. 33. Being a blogger is very cool in the early stage. I feel that my life is under my control and I am very free, but I will be particularly anxious in the later stage. For example, if the data is not good, I will be very worried about whether I have run out of Jiang Lang. For example, because you are busy writing and have no time to meet friends, you will feel out of touch with society. So as a blogger, don't stop living. You should go for a walk. 34. What bloggers fear most in the later period is "drifting with the flow". More fans, more advertising cooperation, and more temper. However, the tide turns, and you don't know when it will not work, so don't go with the flow. Do more layout for the future at the best time, such as using advantages to promote some long-term cooperation. 35. Don't try to do two numbers and three numbers at the same time. If you don't give a number, you will have a high probability of not giving other numbers. Even if one number is made, the success rate of the second one is very low. Bloggers' success is not 100% replicable. Don't be lazy. Don't consider giving your account to someone else to run, or hiring someone to do it. All you have to do is appear in the camera and read the manuscript. The core is the understanding of the content, and the sense of network can't be copied, so don't be lazy, otherwise it's not far from cool. Xiaohongshu advertising account opening agent is operating.