Business in the store is bad, and no one enters the store. Now many people like to start their own businesses. Many shops have just opened for three and a half months, but because of poor business, no customers are willing to come to the door and close down. Let's find out, the business in the store is not good, and no one enters the store.
Business in the store is bad, no one enters the store 1. First, wait for customers correctly.
Waiting for customers is really simple in the eyes of many shopping guides. In fact, we follow the principles of "don't" and "try our best".
1, don't stand in front of the store.
Many new shopping guides like to stand at the door to greet customers, but this move is completely out of date.
Nowadays, customers prefer a free shopping environment. When they see the shopping guide in front of the store, they will feel an invisible pressure and have a great chance to give up entering the store.
2. Try to stand on the "observation post" of the store.
Every shop has an observation post. This position allows you to easily observe the overall situation in the store and clearly know the whole moving line of the store.
Standing in this position, we can find the customers entering the store at the first time, but we will not give them pressure; You can also find out whether customers have needs at any time and provide help in time!
However, there are also some shops. Because of the geographical location, the "observation post" is not very comprehensive, so we can choose the area with the largest viewing angle to meet this condition.
Second, organize the goods in time.
When there are no customers in the store, shopping guide is the most basic job. Some "delicate" goods, such as light-colored and cotton clothes, are easy to get dirty, wrinkled and damaged when customers try them on too much, so they should be replaced in time.
When sorting out the goods, we should also learn to control the time and try to avoid the rush hour when customers enter the store.
First of all, this part of the tourists is very rich, so it is very important to spend time on transactions;
Secondly, there are too many customers in the peak period, and the clothes that have just been sorted will soon be turned upside down, which will only waste more time.
Third, fine-tune the display.
In order to satisfy customers' psychology of liking the new and hating the old, we can keep the freshness of the store by fine-tuning the display when there are no customers in the store.
Fine-tuning the display, in addition to maintaining freshness, has another function, which is to maintain the integrity of the display layout.
For example, the goods on the platform are easier to sell because of the advantages of easy access and easy to see, which will destroy the original display layout. At this time, it is also necessary for the shopping guide to take timely action.
Fourth, "play" a good mobile phone.
I used to say that playing mobile phone is not good, but now I am allowed to "play" mobile phone. Isn't that contradictory? Because it is also "playing with mobile phones", some people are making profits and some people are wasting their time.
Now most shopping guides will add members as friends. In this way, the latest update information and the latest discount information of the store can be released through the mobile phone. In short, we can tell customers the benefits of the store through friends circle, group chat and private chat.
Even if the customer doesn't reply, you can brush a wave of presence, and you may be thought of next time you buy it. Remember, in order to achieve performance goals, we should always be prepared, so as to seize fleeting trading opportunities!
Business in the store is bad, and no one enters the store. Let's start with a hotel case:
This is a small restaurant called "One Chicken Square".
The first product positioning:
The product positioning of this small shop is Daoxiao Noodles and roast chicken. Because people here like to eat noodles and roast chicken, which caters to the taste needs of most people.
The second price exceeds the value:
The noodles in other noodle restaurants in this area are usually eight yuan.
Noodles in his house usually cost six yuan, which is very delicious.
The same product compares prices, and the same price compares quality. People naturally want to go to his shop.
Third, enhance customer stickiness:
All customers who eat in this restaurant can be guided to add to their own WeChat group and enjoy gifts, discounts and discounts.
The power of the fourth word-of-mouth effect:
When customers have trust in his home, they are willing to share it with people around them, thus generating word-of-mouth communication and increasing passenger flow. In this way, more favorable product strategies will be formulated to further promote trading volume. To this end, a virtuous circle is formed, and business is naturally getting better and better.
The above small cases also hope to inspire other operators.
What can physical stores do in operation to attract more passengers?
First, open up online channels.
How many people will know about your store except the customers passing by and the so-called word of mouth?
Therefore, to run a store, we need to rely on online help and offline services to get customers and lock them in, and finally form old customers and complete a closed-loop marketing process.
Physical store operators can quickly build a new retail online platform through "having a store" to realize complete online business needs such as product or service display, publicity and promotion, customer management, online customer service, transaction payment, city distribution and logistics express delivery. And you can drain the store through promotional activities to increase store sales.
Second, do a good job in offline services.
No matter how good the customer service attitude of the online platform is, those industries that must be experienced on the spot need to see with their eyes and reach out to feel. No matter how hard the online platform tries, it can't be provided through the screen.
For those shops that focus on experiential sales, online drainage can be used, and more importantly, offline services. There is no gap between offline product experience and online promotion. Professional shopping guide explanation and perfect after-sales service make customers experience unexpected service enjoyment, and it is difficult for customers not to choose you!
Third, make good use of low-cost drainage
This is also a common game used by e-commerce, playing price wars and taking advantage of customers' greed for cheap, but now customers are also very smart, and we must pay attention to methods when doing low-price promotions.
There is a home-cooked dish called "Mapo Tofu". This dish is only 1 yuan. If this dish is only 10 yuan, we can't have only one dish when we go to dinner. This store also provides free porridge and handmade steamed buns, with a large passenger flow, delicious important dishes and many repeat customers.
Fourth, create brand characteristics.
For restaurant management, each restaurant has its own special dishes, and this special product had better be unique. Characteristic is the first factor to attract customers, and it is also the most profitable for shops.
For example, there is a hot pot restaurant whose specialty is duck intestines. Compared with the duck intestines of other stores, the duck intestines of this hot pot restaurant are extremely delicious, because the selection of duck intestines is improving, and even secret ingredients are added, which forms the characteristics of the hot pot restaurant. Doing a good job in the marketing of special dishes also brings good business.
Business in the store is bad, and no one enters the store. What kind of geomantic omen can help them?
Make a fortune at the cashier
The cashier is the place to collect money. The cashier can be said to be one of the main places in the store. If you want good business and more money, you can put lucky things like bravery and golden toad next to the cashier, and you like to draw money. Wind chimes also have the function of making money. A metal wind chime can be hung above the radio, and a mirror can be installed on the wall behind the checkout counter, so that it seems that there are two checkout counters in the store, both of which can make money and make the store prosperous.
"Five bats come to the door" to make money
Carved a circle on the gate, there are five bats in it, and there is a word "wealth" among the five bats. The pronunciation of "bat" is the same as "fu" With such auspicious paintings, blessings will keep coming in. But now most of the shops are on the side of the road, and the doors can't be described. Then you can carve a small bat on the four corners of the hall and a big bat on the ceiling in the middle of the hall.
Pink crystals gather popularity.
Business in the store is bad, and no one enters the store. Coupled with the problem of peach blossom luck, the boss's popularity is not strong, resulting in no one willing to enter the door. At this moment, it is very necessary to improve the peach blossom luck and enhance your popularity. You can use pink crystals to enhance your popularity. Please wear a pair of bright pink crystal bracelets on your hands to enhance your popularity.
Feng shui wheel promotes career.
Many shops put some feng shui wheels in the city. The feng shui wheel has water and keeps turning. This kind of equipment can bring superior spirit and promote career. Bad business is linked to career, so we should accept certain ways to improve our career.
Because business is bad, no one enters the store. If you want to solve this problem completely, the first thing to do is to understand what caused this problem. If you want to know in detail, you must first know the boss's name and date of birth, as well as the feng shui in the store. So if you really want to solve the problem of poor store business, it will be more reliable to find a master to solve it.