Reflections on the current subdivision of soft clothes
You may not understand why there are so many points in a soft suit, because the era of barbaric growth has long passed, and now it is the era of intensive cultivation. If you don't think, broaden your thinking and analyze the real needs of the moment, you will either stagnate, your income will not increase, or you will be eliminated by this industry.
The current soft-fitting subdivision can be divided into:
First, emotional soft clothing (according to lifestyle layout, product selection, overall planning, comprehensive functions and spiritual needs)
Second, cultural soft decoration
Third, emotional soft clothes.
Fourthly, the soft decoration of aesthetic education.
Verb (abbreviation for verb) reflow soft installation
First, what is cultural soft clothing?
First of all, we should understand that soft decoration is a design culture including the overall environment, space aesthetics, furnishings art, life function, material style, artistic conception experience, personality preference, and even Feng Shui culture. Soft decoration can be subdivided into four parts: brand image, brand culture, cultural environment and artistic environment, mainly including the following contents:
Brand culture: brand image exposure, logo guidance, etc.
corporate culture
Art soft-mounted
Functional soft decoration: furniture, decorative painting, lighting, fabric, carpet, etc.
Other decorative ornaments and so on.
We often say that making soft clothes is making culture.
The core of cultural soft decoration is the output of culture itself.
Second, what culture is exported?
Mainly from the commercial soft clothing and household soft clothing two levels to analyze.
1, history and culture
For example, if you want to create a French-Chinese spatial style, you should extract the Chinese and western cultures of France and China, find their uniqueness and seek changes. At the same time, we should consider the owner's own understanding of culture and not design.
For another example, if you want to design your own cultural symbols with the theme of dragon culture, it is already very prominent, then the simple symbol exposure can no longer meet the demand of soft design in the current commercial space. Therefore, it is necessary to combine the characteristics of the project itself, extend one aspect of the dragon culture by one meter wide and one hundred meters deep, and express one thing clearly, so that even people who don't know much about the dragon culture can feel the cultural charm in the space.
Looking for cultural materials from history is a common way in soft-fitting design. Especially in the vast cultural river of China, the materials we learned from each project are just the tip of the iceberg, but even this small extraction has made a little contribution to the revival of China culture.
At present, the prevalence of cultural renaissance has also put forward higher requirements for the cultural understanding and cognition of soft-fitting designers. I recommend some programs that can nourish our cultural heritage in our leisure time:
What do you think of this painting? Part? China in the classic? China in the Heritage? Fashion master? Flower wars? China? Round table school? Night at the Literature Museum? Wonderful night in the museum? I am your porcelain? Word met you? Song zhiyun? Garden? The Forbidden City? we?
2. Corporate culture
When we do commercial projects, we should not only export history and culture, but also combine the culture of the enterprise itself, such as the brand culture of hotels, the marketing culture of real estate and the economy and culture of Shang Chao.
These corporate cultures run through our soft-fitting design that serves the needs. Whose needs? Your Party A's demand
What is the core of your Party A's demand?
It is the embodiment of value.
Deduction in this link is the classic SCQA model.