Under the epidemic, the e-commerce industry is still developing against the trend, which also accelerates the digital transformation of the physical industry. 202 1 what is the development trend of e-commerce industry in the coming year? We refer to the industry research report and the opinions of people in the industry, and sort out the following points.
In the future, e-commerce will be further integrated with other Internet economic formats, and an Internet social platform represented by WeChat will be developed. Internet content platforms represented by today's headlines and Tik Tok will gradually integrate with e-commerce platforms. Tencent provides JD.COM with an interface and social media services on the WeChat platform.
In-depth cooperation with JD.COM in a series of fields such as advertising and membership service; Tik Tok, a content platform, has launched a shopping cart function, which can directly jump from a small video page to a Taobao page, thus achieving "drainage" from content to e-commerce. 202 1, the e-commerce platform will be further integrated with these formats.
New formats and modes such as online consumption, unmanned retail, smart consumption, enjoyment consumption, information consumption and experiential consumption in China will develop rapidly. New e-commerce enterprises focusing on new consumption patterns will cooperate with traditional manufacturing enterprises to promote the double upgrading of the consumer industry. On the one hand, with the development of modern technologies such as big data and artificial intelligence, the development trend of consumption diversification, personalization and niche is remarkable, the information exchange between consumers is significantly enhanced, and the demand for social interaction consumption is gradually highlighted, which has spawned more new e-commerce models.
On the other hand, with the rapid development of digital economy and the enhancement of young people's sense of independence, consumers' personalized needs will be further tapped, and diversified and personalized consumption will continue to become a hot spot of consumption. Young consumers such as post-90s and post-00s are willing to share data. Based on this, e-commerce companies will provide more personalized and targeted products and services, and the number of customized orders will increase significantly.
Refer to the above content: Baidu Encyclopedia-E-commerce