Korean dramas are in power, which is the main manifestation of the Korean Wave sweeping across the country. For example, after the Korean drama Dae Jang Geum was first broadcast on Hunan Satellite TV, the average audience rating once reached 15%, that is, about 200 million viewers watched the drama during the broadcast. Korean Wave is a social and cultural phenomenon in the cultural exchange between China and South Korea.
Sociology tells us that culture has a wide range of symbolic significance. The cultural phenomenon of the Korean Wave shows a kind of inheritance of ancestral culture and virtue.
Korean dramas can be so popular, first of all, because of Han Xing's idol effect, handsome men and beautiful women, after frequent media exposure, people shine at the moment. In addition, their acting skills are not bad, their roles are well interpreted, and the romantic scenery and exquisite pictures are really pleasing to the eye.
Secondly, love, friendship and affection are the themes of Korean dramas. Truth, goodness and beauty are the same motif of Korean dramas praising human beings. Although some plots of Korean dramas are quite old-fashioned, traditional virtues can be vividly displayed in modern urban life through the clever packaging of screenwriters. Most love stories in Korean dramas are a bit like fairy tales. For example, Cinderella meets the infatuated prince, and the rich girl is infatuated with the poor boy. This kind of talented person and beautiful woman left over from the Millennium can easily impress urbanites with fast pace of life, great work pressure and many emotional changes. Most Korean dramas have a very life-oriented side, such as the details of daily life and various interpersonal relationships in Miss Mermaid, the operation of the chef and the inside story of the court struggle in Dae Jang Geum, and so on. They are all very real and delicate, making the audience feel like they are in the scene.
Thirdly, the domestic film and television industry is depressed, and the social differentiation in the transitional period has stimulated the popularity of Korean dramas in China to varying degrees. TV channels are flooded with Qing Palace dramas and anti-black dramas, and viewers don't buy it after watching too much. Domestic films are too artistic to entertain real audiences; Japanese dramas in the 1980s, Hong Kong and Taiwan dramas in the 1990s, as well as western movies, have brought an aesthetic concept of advocating martial arts and heroes, which is increasingly inconsistent with today's concepts of advocating literature, sunshine and handsomeness. With the rapid transformation of society, most people can't get their due satisfaction in the new round of interest competition and distribution, and instead need to vent and comfort in film and television. In a word, Korean dramas scratch the audience in time according to their requirements.
Finally, the cultural foundation of China and South Korea displayed in Korean dramas has brought unprecedented freshness to domestic audiences. There are oriental ethical concepts everywhere in Korean dramas, which are also deeply rooted in everyone's heart in China: people should have a sense of social responsibility; Young people should be filial to their elders, and husband and wife should respect each other; Be responsible for the family, be firm in love and cherish friendship; Do your duty to your family and be honest with your friends; One should keep one's promise and be polite to others ... These little details properly take care of the most basic social and moral values of China people, and show the most common emotional pursuit of human beings in social life in many directions through small plots and words, so that the simplest emotional pursuit generated by China people on the deepest cultural background and moral cognition level can find support. In their own lives, the protagonists are determined, happy or depressed, thinking about the road of life and the value of survival. As the whole drama, profound family values, personal sense of mission and historical responsibility are everywhere, which makes China audiences recognize the expression techniques of Korean dramas and feel more cordial to the characters in the drama.
Second, analyze Korean culture from the perspective of cultural communication.
The horizontal and vertical spread of culture has been well used in South Korea, making its culture develop in a benign direction.
South Korea is a capitalist country with a small territory and developed economy. This country doesn't have much to show off about history, which is far from the ancient Chinese civilization with a long and broad traditional culture. But what we want to see is that the Korean people are an excellent nation and an intelligent nation. While we China people are intoxicated with the praise of our ancestors' long-standing civilization, Koreans are secretly learning from us and are complacent. Our history and culture have made us brilliant, but many people in China have fallen into narcissism about their own advantages in civilization. Koreans, on the other hand, are not smart enough to constantly absorb the ready-made modern essence gained by countries after thousands of years of summing up experience, not only the culture of China, the birthplace of Chinese culture. After entering modernization, South Korea also pays attention to learning their civilization from western developed countries such as Europe, America and Japan for its own use. While learning from it, Koreans do not forget to integrate it into the classics of their own folk culture. Various cultures collide, blend and tolerate each other. Koreans are developing their own unique new civilization through learning and inheritance. The development of Korean film and television dramas is a remarkable example. In recent years, Korean films are in full swing and developing rapidly, appearing frequently on the international film and television stage, and have a tendency to surpass Hong Kong, Taiwan, Japan and India and become the leader of Asian films.
Third, thinking about the traditional culture of China.
South Korea and China are separated only by a strip of water, facing each other across the sea. In the course of thousands of years, the two countries are as close as lips and teeth, cultural exchanges have a long history, and the friendship between the two peoples is deeply rooted. This friendship stems not only from the inseparable geographical history of Korea and China, but also from the similar fate of the two countries who have been humiliated for more than 200 years. More importantly, the two countries belong to the Han cultural circle and share common values-* * * responsibility, * * * morality, * * * honor and disgrace, * * * ethics, * * * family ... However, South Korea
Just because China used to be the central mainstream of the world in history, we can't stand the reality that we have to bow our heads and learn from foreign countries with an open mind today, which will only lead to doing nothing. The world is changing in turn. Why do only foreigners want to learn excellent traditional virtues from you Chinese nation? Have you found that in the creation of local film and television dramas in China, our traditional moral standards are declining and our excellent quality is dying out? We should see their transcendence and their own shortcomings, and try our best to learn from each other. Don't we China people also want to learn good things from foreign countries? Koreans did it. They not only learned, but also integrated our advantages into their own blood, and inherited and innovated them. And now China people themselves? To go one's own way and be self-righteous can only bring backwardness, self-destruction and extinction.
Fourth, the conclusion.
"It is our shame that' Korean Wave' has been in power in China for seven years!" Mr. Liu Changle of Phoenix TV once uttered such a sad cry. But it seems that we should calm down and reflect deeply: the cultural core of "Korean Wave" is Confucian culture-our own cultural heritage in China! Now some aspects of Korean Confucianism are better preserved and developed than ours, so we should be vigilant. More importantly, when we treat the cultures of all countries and nationalities in the world, we should take the essence and discard the dross; Continue to inherit the long-standing civilization of the Chinese nation and carry forward the national spirit of self-improvement, diligence and courage.