On the weekend, we made an appointment to have afternoon tea together, and she sat in front of me in a bad mood.
It turns out that three beauty salons she often goes to often call her, and other 1 shopkeepers abscond with money. It forced her not to spend any more, which eventually led to the law.
What happened? Ordinary people who love beauty will encounter problems.
0 1
Poor service quality
Yang Lan said: No one wants to know your inner self through your sloppy appearance! People pay more and more attention to their external image, and the beauty industry has great prospects. Many entrepreneurs began to empty their minds to compete for this cake.
Nowadays, beauty salons are planning how to expand new customers and recharge their customers almost every month, but they pay little attention to how to maintain old customers and bring them better service and experience.
In order to expand new customers, customers usually experience at low prices, and the marketing concept is correct. The problem is that after customers buy it, the service is not as good as once, and every time they are studying how to make old customers spend again.
Many bosses are still trying their best to innovate constantly, and so are new projects. Advertising will always be advertising, and the effect will never keep up. This is the voice of many consumers.
02
Price is not equal to value.
This reminds me of the news of a video website: a young man took his friend to a nail salon, where there was an external feng shui master. The master looked at it and decided to let the young man do his eyebrows. After he finishes, he can change his destiny. The young man did it in a muddle, and when he paid the bill, it was * * *150 thousand yuan.
After the incident, the young man exposed the matter. This store not only returned 1.5 million, but also the integrity of the owner plummeted and was labeled as a black shop.
In order to reduce costs, Bendo Beauty Salon began to recruit consumer shareholders and put gorgeous labels on the originally worthless items to attract customers to recharge and promise dividends.
Ordinary customers not only can't guarantee the quality of service, but also can't get dividends, because the boss always has a set of countermeasures. How can they get dividends?
03
Make a fool of yourself.
Sell dog meat with a sheep's head hanging.
Many beauty salons do not take serving customers as the first purpose, but impose them on customers whether they need it or not. When you enter my door, you have to buy products.
Many customers are proud of their face. They are afraid that if they don't buy products that are strongly advertised, they will not be able to provide better service in beauty salons, and they will not return the card money they have paid at all, so they have to buy them.
I bought the product, but the project has not been completed. The next step is to get customers off the assembly line. The more offline, the more you earn!
Have you ever encountered a similar problem?
Welcome to discuss in the comments section.