The cause of the incident was that Zhang Yiming published a circle of friends named "Celebrating Small Success", which was accompanied by the ranking of the short video App Store under Today's Headline in the App Store and pictures of Tik Tok Logo, saying that Tik Tok Tik Tok Q1Apple Store had the largest download volume in the world. Zhang Yiming left a message in a circle of friends, saying that "WeChat's excuse to ban micro-vision plagiarism can't stop Tik Tok's pace".
Ma, who has always been calm, replied that "this can be understood as slander."
Zhang Yiming tit-for-tat replied, "The former is not suitable for discussion, and the latter has been notarized. I don't want a war of words. I just can't help complaining that I was criticized by our public relations. I will send you the materials separately. "
Ma Hua Teng responded, "There are too many things to notarize you."
It is regarded as Tencent's short video App, which was made on 20 13 and was once Tencent's "abandoned child". On March 20 15, due to the serious loss of users, microvision was officially launched on April 10 of that year.
But no one expected the popularity of short videos. Aauto Quicker and Tik Tok rose one after another, and micro-vision began to revive. Since 20 18, Tencent has obviously accelerated its support for short videos, and the change speed of micro-vision has also become faster. On April 2nd, Tencent Microvision ushered in its first major update in 20 18 years. The newly launched version of Android 4.0 has launched three pioneering functions and opened millions of genuine QQ music libraries. On April 28th, Microvision released version 4.2.0, adding new functions such as uploading photos and videos in mixed rows, making MV, private messages, paying attention to each other, and publishing private messages.
On April 10, a document named "Description of Microvision Short Video Project" began to be widely circulated on the Internet. According to the document, in order to attack Tik Tok, Tencent will attract high-quality talent content with a cash subsidy of 3 billion yuan from April to August.
Comments on the high similarity between micro-vision and Tik Tok are constantly seen on the Internet. This scene is reminiscent of the "3Q War" of 20 1 1. However, Tencent's business attitude of letting go and doing something has been appreciated by more and more partners. Even Zhang Yiming, who left Ma Hua Teng today, called Ma Hua Teng his most admired CEO.
Zhang Yiming forwarded an article "Who said Tencent had no dreams" on the afternoon of May 6th 1: 50, saying that "this article is more pertinent. Tencent is an excellent company, and Pony is also the CEO I admire most. Not only the business and strength, but also the ability and accomplishment of the company and management are the best in the industry. I believe this is also the knowledge of the industry, and everyone is convinced. Perhaps this pattern has been quiet for too long. Pan Luan and some colleagues hope that a company can have some waves, but if you approach Tencent, which deliberately converges its light, you will find that this is Don Quixote's imagination. Tencent is not only powerful, but also constantly evolving in all dimensions. Everyone should study more. I also hope that Tencent will drive more progress in the overall Internet in China. "
However, Zhang Yiming later commented in his circle of friends that "it would be a more respectable company if applications and information flows (suspected information flows) were not suppressed and blocked casually".