However, in the field of SUV market, we have to mention Haval H6, the "God Car" that has won the title of SUV sales for many months. There is no denying that Haval H6 once existed like a god, but the wind and water have turned, and Haval H6 is not what it used to be. Today is a different day, the market is changing, and the needs and aesthetics of consumers are also changing. Compared with the sales of Haval H6 in the past, the sales of Haval H6 have indeed dropped a lot.
In addition, judging from the recent monthly sales list of SUV, the Haval H6 is under great pressure. Whether it is an independent model like Changan CS75 or a joint venture model like Honda CR-V, it is constantly catching up with the Haval H6. Of course, the Haval brand realized the crisis, so the third generation Haval H6 came.
The starting price is on the high side
On August 30th, the third-generation Haval H6 was officially launched, and * * * launched four models with the price range of11.59-134,900 yuan. However, compared with the price range of the second-generation Haval H6 9.8- 14. 1 10,000 yuan, the starting price of the third-generation Haval H6 is obviously higher.
Maybe at this time, some people will say that the second-generation Haval H6 is a manual version, and the price is 98,000, while the third-generation Haval H6 does not provide a manual version. However, even compared with the second-generation Haval H6 dual-clutch version, its starting price is only106,000 yuan, while the starting price of the third-generation Haval H6 is 1 15900 yuan.
Furthermore, considering the current preferential margin of the second-generation Haval H6, it is easy to find its strangeness and marketing means. Take Guangzhou as an example. At present, the second-generation Haval H6 has a discount of RMB 25,000-35,000. As we all know, the general discount rate of new cars is not large, so at present, the third-generation Haval H6 is basically sold at the official guide price. In this way, you will find that the starting price of the third generation Haval H6 is on the high side. Moreover, at present, the car price of the second-generation Haval H6 top model in Guangzhou only needs about 65,438+0,654,38+0.6 million yuan, which is extremely subtle.
In fact, this is also a marketing technique. Haval H6 is under a lot of pressure, which can be said to be a double attack. In addition, in the face of this year's epidemic, Haval H6 has adopted a substantial preferential model to attract consumers. This form is not bad, but in the era of brand premium, brand power is more important. Today, the third generation Haval H6 is on the market. Although the wheelbase has increased and the configuration has increased, from various indications, the third-generation Haval H6 is used for premium.
Save one hand, two generations of models are sold under the same roof.
Perhaps, the Haval brand has seen through this point, and the third generation Haval H6 may just be a major measure to remedy the previous price war. Therefore, it is interesting that the second-generation Haval H6 is sold together with the third-generation Haval H6. The main reason is that two generations of cars can be sold under the same roof, which can expand the scope of the whole market and meet the different needs of consumers.
However, from another angle, you will find that this is actually the pressure that the Harvard brand feels. It is likely that the Haval brand is worried that the third-generation Haval H6 cannot continue the sales performance of the previous generation. After all, Haval H6, as the main sales pillar of Haval brand and even Great Wall Motor, should hold up the banner in any case. In the face of fierce competition in the SUV market, Haval H6 is desperate to keep the top spot in the SUV sales list. This matrix layout may be another manifestation of Haval brand's lack of confidence in the third generation Haval H6.
Compared with the previous generation products, the cost performance is reduced.
In fact, the strength of the third-generation Haval H6 products has not been greatly improved. Although the wheelbase of the new car has increased by 58mm, the space may increase. However, Haval H6 initially used cost performance as a selling point to attract consumers. Judging from the current price, the cost performance of the third-generation Haval H6 is not the best.
The appearance of the product, especially the front face, has changed slightly, but the overall change is not big. Nowadays, consumers' aesthetics tend to be younger and more athletic. Haval H6' s tough style can only be said to be quite satisfactory, but the interior has not changed much. Equipped with LCD instrument panel and 12.3 inch central control panel, it tends to be calm.
Furthermore, compared with the added version of the third-generation Haval H6, the second-generation Haval H6 Champion Edition, with little difference in official guide price, has a slight advantage in wheelbase, with more fatigue reminder, remote ventilation and remote unlocking in configuration, but also less 360-degree panoramic image, panoramic sunroof, roof rack, double constant temperature automatic air conditioner and electric adjustment of main seat. So, on the whole, you will find that the cost performance of the third-generation Haval H6 has declined.
Auto Network Comments: The price of the third-generation Haval H6 is on the high side, the product strength is declining, and the top selling position may be difficult to protect.
In fact, the third generation Haval H6 is expected. Whether it is the Haval brand or Great Wall Motor, the expectation of Haval H6 is definitely not low. It is undeniable that Haval H6 once became a national car in the eyes of consumers because of its cost-effective advantage. However, due to the changes in the market and consumer demand in recent years, Haval H6' s performance is still excellent, but it is a little tired.
The third generation Haval H6 is obviously to "save the world". However, judging from the current price and cost performance, the third-generation Haval H6 may not be the real savior of the national car.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.