Live broadcast with goods: In addition to rewarding fans, live broadcast with goods is a popular way to make money. Live broadcast with goods means that the entertainment live broadcast industry is constantly changing while carrying goods. The reason for the live broadcast with goods is the rise of e-commerce, which has caused some people in the entertainment circle to follow up and evolve.
The definition of live broadcast in Radio and Television Dictionary is "the broadcast mode in which the late (haobc) synthesis and broadcast of radio and television programs are carried out simultaneously". According to the broadcast occasion, it can be divided into live broadcast and studio or studio live broadcast. Live TV broadcast refers to a way of making and broadcasting TV programs synchronously with the occurrence and development of live events, which fully embodies the advantages of radio and television media. The live broadcast is a foreign live broadcast.
Since 2000, with the advent of the Internet era, live TV has gradually been replaced by live webcast, becoming synonymous with "live broadcast".
In April, 20021,the State Internet Information Office, the Ministry of Public Security, the Ministry of Commerce, the Ministry of Culture and Tourism, State Taxation Administration of The People's Republic of China, the State Administration of Market Supervision and the State Administration of Radio and Television jointly issued the Management Measures for Webcast Marketing (Trial).
Live broadcast can be divided into text, pictures and videos. Traditional TV stations mainly broadcast live videos, such as news broadcast and Spring Festival Evening.
In the Internet age, live broadcast of pictures and texts is the main way, such as sports events and live news broadcast.
In the era of mobile Internet, words, pictures and videos can be broadcast live. There are pictures, and there are many video platforms, for example, focusing on live broadcast of ecological chain, live broadcast of alliance, live broadcast of Yingke, live broadcast of Zanthoxylum bungeanum, live broadcast of Isplay, live broadcast of game anchor Huya and live broadcast of Yu Dou.
Live posts are often in the form of posts posted by netizens through forums to share their real life experiences and feelings, arouse everyone's attention and discussion, collect everyone's views on the incident, or provide some suggestions to the landlord.
"Live drama" is a name derived from the common live posts in online forums. Because this kind of posts are often true stories, the crowd onlookers can cause widespread abuse, so netizens often feel that "life is like a play"; "Life is like a live broadcast"; "Tragedy, comedy, tragedy, life is like a living drama". Gradually form another vivid name of the live post.