In fact, BMW X3 has been sold in China for a long time, with a similar cycle of 65,438+05 years from 2006 to now, but it was only two years ago that this car took root in the domestic market. Why few people bought BMW X3 before because of its high price, but the price dropped immediately after localization. Therefore, the sales volume of X3 increased by more than three times in the second year after localization, and immediately reached the third place in the high-end SUV ranking, second only to the old enemy, the brand-new Mercedes-Benz GLC and Audi Q5L.
Let's have a brain teaser first: Xiaoming has three brothers in his family. They always shout good luck. The second one is called Jill, and the third one is called Jill.
The answer is Xiao Ming, isn't it a bit broad-minded?
BMW X3 is also a bit brain-wide. According to the truth, the third child should be called Shan Zhi, but he must be called Xiao Ming. Audi Q5 and the new Mercedes-Benz GLC both extended the track in China, but only BMW X3 did not.
I can understand that BMW has great confidence in X3 products and will sell well without delay. In fact, it did sell well, so what confidence did BMW X3 give BMW since then? I can express feng shui metaphysics a little bit, that is, one life, two luck and three feng shui.
Life, from the moment you were born, has long been safely allocated, and it is difficult to change. Since its establishment, BMW has been promoting sports and manipulation. After years of development, it has already penetrated into the hearts of customers around the world, which BMW will not change in the future. Therefore, many BMW products, including the BMW X3, are what they see and hear about sports, and there are sports genes in their hearts.
Traffic is the whole process of waiting. As the saying goes, turn around Gan Kun. With the rapid development of domestic market economy, vehicles have changed from luxury brands at the beginning to vehicles that can often be seen, and car buyers are no longer middle-aged and elderly people who have spent most of their lives saving. Now the post-90s generation is the main body of automobile consumption loans.
We need to digress here. The post-90s generation has become the backbone of consumption, but they are not really rich. Most people buy cars according to their parents' roles and new payment methods such as installment payment. So you think driving a BMW X3 is rich? Not necessarily. It is likely that his parents are rich.
Feng shui is the broadening of luck. At that time, BMW chose Brilliance when it entered China. Today, it is not a particularly good choice, because today's Brilliance depends on BMW. However, Brilliance will not be too scary. Like Beijing Chang 'an, it only pays attention to its own development trend and ignores its partners. Now that BMW's spring has come, Brilliance is also actively building processing plants to help BMW increase production, which is also a win-win situation.
BMW X3 has two wealth and three geomantic omen, and the most important thing is luck. BMW X3 can ride the wind and waves in the tide of changes in the times, and the key lies in its close combination with the requirements of customers in the field of travel in this period.
This period is the post-90 s period, and the post-90 s are only 30 years old and still young. What young people need are fashion trends, sports and fashion trends. Obviously, BMW, which advocates sports, is very much to our taste. At the same time, the way young people buy cars is different from before. They want to spend money on beautiful and interesting cars, regardless of whether the one with the highest cost performance is the best or not.
Let's go back to the fact that BMW X3 doesn't need a long wheelbase. The effect of lengthening the wheelbase is to get a faster ride experience in the back seat. But as a medium and large car, even if it doesn't need a long wheelbase, it can definitely be applied. And BMW's life is sports, and lengthening the wheelbase is obviously against life, so BMW can't lengthen the wheelbase at will like Audi and New Mercedes. However, no one can guarantee that it will not be easy to lengthen the wheelbase after X3. After all, it is also a requirement to influence the social development provided.
Finally, young people are the backbone of consumers, but this does not mean that they will have a clear say. At present, most people in China need to buy cars at home, which stipulates that almost all cars they buy are versatile, so boring cars like CR-V, RAV4, Tiguan L and hackers sell well. It's just that young people are generally personalized. Such a boring car is obviously hard for them to accept. The most suitable choice is the product that can meet the needs of families and has many unique products at the same time. This is where BMW X3 is superior to GLC and Q5L.
Generally speaking, the BMW X3 is a product that can be used by both families and young people. This is just the specific requirements of customers at present. Localization will eventually break its spell, and then it will become popular. When BMW X3 needs it, the extended wheelbase can also be the king of size. The extension of Series 3 is acceptable to everyone, and the extension of X3 will not be very inconvenient.
BMW x3 now sells for a minimum of 270,000 yuan.
The continuous price reduction of BMW X3 has touched the nervous system of many car buyers and prospective car buyers, and the price reduction of BMW X3 is still very strong. At one time, even though the current market price of BMW X3 was at least 270,000 yuan. Now, the 2020 BMW X3 has been on the market for one year. Although the price is still standing, everyone is afraid that it will gradually reduce the price.
Why does BMW X3 keep lowering its price?
The price reduction of BMW X3 is influenced by many factors. First, the competitor Audi Q5L is very strong. BMW X3 and Audi Q5L entered the China sales market at the same time, but the luxury SUV sales market has been occupied by Audi. In the small and medium-sized SUV sales market, Audi Q5L pushed BMW X3 and the new Mercedes-Benz GLC to become the sales champions in 18, which drove BMW X3 to reduce prices and promote sales.
On the other hand, the price advantage of BMW X3 after domestic production is not too strong, because the price of BMW X3 before China was around 420,000, while the domestic starting cost was still 390,000. The reasons for these situations will make people happy, because BMW's manufacturing base in Shenyang, China, not only undertakes the production of China cars, but also undertakes the requirements of all Southeast Asian countries.
In other words, in fact, BMW's industrial base in China is not easy to be far away from foreign manufacturing industrial bases, at least in the field of technology and its regulations. The only possible difference is that raw material suppliers are different. Therefore, after the BMW X3 was produced in China, the market price did not decrease much.
In addition to the manufacturing field, the fact that BMW X3 has not been postponed since its listing in China will directly affect its sales. Although the size of the BMW X3 is not low, its indoor space working capacity is not low, but its competitor Audi Q5 and its new Mercedes-Benz GLC have been lengthened, while the BMW X3, which has not grown, looks a bit bad in front of China customers who pay more attention to regional requirements.
Although the initial price of BMW X3 is relatively high, we can clearly feel that its quality management level is very good. Therefore, when the customer really mastered the BMW X3, the sales of the BMW X3 rose immediately. In 20 19, BMW X3 kept catching up with Audi Q5L and became the sales champion of luxury small and medium-sized SUV. Today, the brand-new 2020 BMW X3 has been on the market for one year, but the price is still firm. Today's BMW X3 has enough product strength to compete with competitors' market, and there is no need to reduce the price, so the new X3 will continue to maintain the market price for a long time. Why do few people drive BMW x3? The lowest price is 270,000 @20 19.