Editor | Liu Peifang
Assistant | Zhang Yina Stone
Secret inventory is a new column in this issue. We will take stock of some hot spots and important news in fashion with secret fans from time to time. 2020SS Shanghai Fashion Week has come to an end, and fashion practitioners from all over the country and even the world have been rushing to various exhibition halls for several days. In this issue, we will take stock of the seven official exhibition halls of Shanghai Fashion Week with secret fans.
According to statistics, the number of buyers' shops in China has exploded, with a 5 1% increase from the previous month, reaching 3 1, 0 1. Such a market scale also makes China fashion industry form an influential team of buyers, which is a force to be reckoned with in showroom at home and abroad.
How is the exhibition hall this season? What is the basis of the number of rumored buyers and transaction volume?
I sorted out the official data of each exhibition hall, let's compare it ~
The following information sources are all from the Internet, welcome to recommend!
Number of brands: 500? Exhibition hall: 27?
More than 500 brands participated in 27 exhibition halls this season, including 70% Asian brands and 30% European and American brands. Women's wear accounts for 60%, accessories account for 30%, men's wear accounts for 5%, and other categories account for 5%.
Audience: 12058?
In five days, the total number of visitors reached 12058, with a total of 27,622 times, of which the proportion of professional buyers and agents reached 60%.
Volume?
h？ N L？ l？ Compared with the same period of last year, the brand's on-site orders increased by more than 30%, and new buyers accounted for 20%.
This season, Zhou got an on-site order from a buyer in 3NY, new york.
MOSTARRY's on-site orders increased by 50%, buyers increased by about 40%, and the number of followers of brand WeChat official accounts increased significantly.
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MODE Shanghai Fashion Show Shanghai Fashion Week is the only officially supported exhibition.
Suitable for buyers' shops and general stores that are still looking for sales positioning in the early stage, as well as design brands that seek to open up new markets in the short term.
Number of brands: 307?
There are 307 brands in Ontimeshow SS2020 this season, with a re-exhibition rate of 73% and a re-exhibition rate of 65,438+05% in the expansion area.
Audience: 13843 person-times.
Ontimeshow recorded visitors13,843 this season, including 5,755 buyers, 264 brands1person, 699 people in the retail industry, and the core population of the three industries accounted for 60%. At the same time, the exhibition received 699 media people, 486 in advertising industry, 426 in e-commerce, 3 19 in commercial real estate, 2 13 in investment industry and 2,605 in other fields.
Showroom: laboratory showroom
The Ontimeshow also specially opened up the space of Hall D, and set up an independent exhibition hall for the LAB SHOWROOM, including 1 1 independent designer brands with different styles, pioneering ideas and commercial potential, providing buyers with rich choices and meeting the ever-changing consumer demand.
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On the eve of the opening of the exhibition, Ontimeshow announced that it had been financed by An Baili Fashion Industry Fund10 million RMB, which marked that Ontimeshow became the first fashion exhibition in China to be financed. It indicates that Ontimeshow's platform is getting bigger and bigger, its radiation area is wider, and its brand is more inclusive.
Suitable for buyers' shops and general stores that are still looking for sales positioning in the early stage, as well as design brands that seek to open up new markets.
Number of brands: 177?
In the spring and summer of 2020, * * * included 177 brands, and a large number of mature brands joined in. Last quarter, the total annual turnover of Shitang brand was 2.2 billion. This quarter, the number has jumped to 6 billion on the premise of the same scale. There are 15 brands with annual turnover exceeding 100 million.
The number of international brands in this Expo has also increased, up 32% compared with the previous quarter. This season, * * * included 63 overseas brands, accounting for 36%. What is special about this season is that the French Women's Wear Federation (Fédération Fran? Aise du Prêt à Porter Féminin) brought eight distinctive French brands, and * * * tried to build a "French Pavilion".
This season, the fashion jewelry area was reserved, and the number of brands expanded to 27, and other accessories brands including bags, shoes, hats and glasses also reached 23. Generally speaking, accessories account for 29% of the total number of brands.
Audience: 1 1 178.
This season, the number of tourists increased by 65,438+04% to 7,593. Among them, the proportion of buyers remained at half, reaching 47%, and the total number was 357 1, which was slower than the crazy growth rate of 5 1% in the previous quarter. The number of visitors to Shitang this season reached 1 1, 178, far exceeding the number of 8406 in the previous season, with an increase of 33%.
Volume?
According to the latest performance statistics of Shitang, there are generally 20-50 new intentional customers, and many high-profile brands have more than 200 new intentional customers.
Many brands report that the proportion of customers who visited buyers and asked for consignment in previous quarters was very high, but the number of customers who placed orders on the spot increased significantly this season.
For example, daartemis, an accessory brand with a small popularity, ushered in a performance explosion after many seasons of accumulation and precipitation, winning multiple orders of 10W+ in one fell swoop and paying the full amount on the spot;
N+ 1 moved to Shitang, and the order amount increased by 2 times compared with last quarter;
DECOSTER, a senior designer, cooperated with Shitang Exhibition to get 200 new intentional customers for the first time, and more than a dozen of them immediately placed orders on the spot;
YES BY YESIR, with a turnover of over 100 million yuan, also won more than 40 new buyer's shops this time;
The number of customers and orders of MUKZIN fans has increased significantly, and dozens of new buyer's shops have been added, which has won the favor of more than 10 agents.
This season, there are more than 40 brands with an annual turnover of over 10 million.
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Shitang is the first professional exhibition hall in China.
Suitable for buyers who need to find more mature brands and designer brands who want to form a group effect and sprint in a short time.
Number of brands: 3 1
The exhibition hall has settled in nearly 40 brands at home and abroad, attracting countless domestic and foreign senior buyers, media, stars, KOL, models and other enthusiastic participation.
Audience: 3000+ people
This season, more than 1000 professional buyers attended, with more than 3,000 visitors, and the buyer's return rate reached over 90%.
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The agent brands of DFO exhibition hall are mostly foreign mature designer brands, and some domestic design brands have been added in recent years.
Suitable for buyers who need European and American brands and want to have mature and stable commercial sales development.
Number of brands: more than 40 brands
ALTER team is committed to exploring global quality suppliers, selecting more than 40 brands, covering clothing, shoes, bags, jewelry and glasses accessories.
Among them, European and American brands (such as France, Belgium, Germany, etc. ) accounts for 25% of the total number of brands, and the brands come from other parts of Asia (such as Japan, South Korea and Thailand). ) accounts for 35%, and domestic brands account for 40%.
Audience: an increase of 40%
Overseas potential partners from France, Italy, Canada, Sweden, Denmark and other countries visited the site, and the number of visitors from overseas potential partners increased by 40% over the previous quarter.
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Alter focuses on specialization and commercialization of fashion art, so the team operation and service system of ALTER SHOWROOM is more accurate and mature than other local exhibition halls.
Suitable for young fashion brands and buyers with the same ideas and styles as managers.
Number of brands: 45?
This season, 45 brands accepted orders from buyers, including 365,438+0 men's and women's clothing brands, 65,438+00 accessories brands and 4 lifestyle brands, covering products such as ready-to-wear, household clothes, underwear, fragrance and new shoes.
Audience: 2800+
This season, the TUBE ShOWROOM*** welcomed more than 2,800 visitors, an increase compared with last season. The number of buyers' shops is around 300, showing an upward trend.
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This season, the electronic ordering system was officially launched, which provided convenience for buyers to order food.
Suitable for young and energetic pioneer brands.
Number of brands: 29?
25 independent designer brands this season, including men's wear, women's wear and accessories, and 4 brands of Premiere Classe.
Audience: 890?
Continuing the tradition of not's appointment system, about 850 domestic and foreign buyers visited the exhibition hall this season and attracted more than 40 media.
Showroom?
Not this season, but also cooperated with R 130 exhibition hall.
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Suitable for independent designer brands with quality first, artistic avantgarde and commercial value.
Final inventory
In addition to the official exhibition hall, there are many unofficial small exhibition halls and brand solo exhibitions to accept orders during Shanghai Fashion Week. In the selection of exhibition halls, independent designers need to determine their own needs and find a good balance. It is difficult to have an exhibition hall that is all-round, strong in all aspects and has its own characteristics. You need to know what your purpose is, what services you need the exhibition hall to provide, and then choose the exhibition hall that suits your characteristics. This is the most important thing.