2022 Goddess Festival Shopping Mall Activity Planning Scheme 1 1. Purpose of the activity:
Attract the eyes of target customers, especially female customers, stimulate customers' desire to buy, promote the growth of store sales, attract the attention of new customers and cultivate customers' loyalty. At the same time, combined with the festival of 3. 15 Consumer Rights Protection Day, public welfare activities were interspersed to create a good public image of shopping malls concerned about consumer rights; At the same time, shape and enhance the brand image of shopping malls, and enhance the visibility and reputation of shopping malls.
Second, the activity time:
March 3-March 15
Third, the theme of the event
March women's day, beautiful women's day.
Four. Activity content
1. Beautiful women from the shopping mall-"Beautiful women accompany me for my birthday" activity.
Activity time: March 3-March 8, 20xx
Activity theme: Beauty is with you, and I will accompany you on your birthday.
Activity details:
All women born from March 3rd to March 8th can participate in this activity.
② A "Lucky Lottery Box for Women's Day" is set up in the comprehensive service center of the shopping mall. All women who shop during the activity come to the service center with shopping receipts and ID cards, and after confirmation, put the shopping receipts or receipts into the "Lucky Lottery Box for Women's Day" (please write your name and contact information on the back of the receipts), and they will have the opportunity to get a shopping mall Women's Day gift package (the content of the gift package is to be determined).
③ On the afternoon of March 8th, 8 lucky female friends were selected from the "Lucky Lottery Box for Women's Day", and the list was published on the bulletin board at the main entrance of the mall.
④ Time to receive the prize: March 8th afternoon-March 10, which will be invalid after the deadline.
2. Dress up as a woman to add luster to shopping.
Purpose of the activity: attract the attention of target customers, especially female customers, stimulate customers' purchasing power, promote the growth of store sales, attract the attention of new customers and cultivate customers' loyalty.
Activity time: March 3-March 8.
Activity content: During the activity, customers who shop all over 38 yuan in the shopping mall can get a corresponding gift at the main service desk of the shopping mall with the shopping receipt or receipt and their ID card. (Gift to be determined)
Remarks: The planning department must try its best to control the number of gifts (such as controlling the time and the number of participants) according to the passenger flow. If the number of gifts is higher than expected, the excess expenses must be controlled within the motor expenses of 65,438+0,000 yuan. The time of the activity is subject to the time on the receipt of the purchased goods, and the mall reserves all the right to interpret the activity.
3. "Old friends are more sincere" consumer forum
Purpose: Take advantage of the 3. 15 Consumer Rights Protection Day to focus on public relations activities and create a good image of our store concerned about consumer rights; At the same time, shape and enhance the brand image of shopping malls.
Activity time: 9: 00 am-12: 00 am on March 5th, 20xx.
Activity content: On March 5th18th, at 9: 00 am-12: 00 am, an "old friend is more sincere" consumer talk will be held at the main entrance of the mall. At that time, the market manager and market administrator of the shopping mall will face customers, handle complaints and accept customers' opinions and suggestions.
Activity details:
(1) The planning department shall tidy up the site before 9: 00 a.m., including long tables and chairs, red cloth, publicity boards, suggestion books, complaint record books and pens;
(2) The Marketing Department shall arrange the personnel arrangement table for handling your complaints and accepting customers' suggestions, and ensure that the positions of personnel are above that of the Director, and there shall be no less than three people.
2022 Goddess Festival Shopping Mall Activity Planning Scheme II Activity Theme:
Is Women's Day romantic or not?
Activity time:
From now on-until March 20th.
Activity content:
March, a day full of spring, March, a woman's day. At first, the sunshine became more and more brilliant in the cold and warm, and women matured and brightened day by day in the busy and hard work. Following the pace of the times, there are many differences between modern women and women in the old days: the liberation of ideas, the renewal of ideas and the broadening of horizons have injected new ideas and concepts into life. In this festival that belongs to women all over the world, should we relax, be charming, be savage and be extravagant? Whether it's romantic or not is up to you! Please pick up the pen in your hand and express your feelings and feelings in our festival.
1, activity requirements:
The content is not limited, and the topic is self-made. The text category is not less than 500 words; Picture category, with at least 5 pictures and descriptions of at least 100 words; Poetry is not less than 14 lines;
The manuscript of participating in the activity is sent in the mailbox; Please indicate whether it is romantic or not. If it is found that it violates the requirements, it will be disqualified from its activities;
All articles participating in the activity will be collected and recommended according to the quality of the articles; All netizens are judges, and the best articles are selected by voting.
2. Event prize setting:
First prize: gift, perfume, a bottle of roses;
Three second prizes: a rose for each gift pillow;
Five third prizes: one rose for each reusable shopping bag;
Several encouragement awards: one rose for each reward gift;
Cost budget and income
Offer prizes: 150 yuan.
Benefits: it can't be evaluated, which can ensure the improvement of click-through rate.
Shopping Mall Women's Day Activity Plan II
Happy March 38, happy turn, enter the new century, exercise together, stretch your hand, twist your waist, roar and turn around, let you experience the fun of rotation, make your figure slimmer and more charming! Actions speak louder than actions, so sign up quickly. The quota is limited to 50, and the hula hoop is provided by New Century. )
Award setting:
Champion: 1 gift worth xx yuan.
Runner-up: 2 gifts worth xx yuan.
Third runner-up: 3 gifts worth xx yuan.
Participation Award: A beautiful gift for 44 people.
In order to make us do better, let us know your needs better, and narrow the distance between us, we will jointly launch "Harmony 3. 15, Consumption and Development" at the main entrance of the new century at 9: 00 am-12: 00 pm and 4:00-6:30 pm on March. Managers and other leaders will communicate with you face to face and accept your sincere opinions and suggestions! Warmly welcome the vast number of consumers, urge and enhance the good brand image in the new century. We will listen carefully to every suggestion and opinion you put forward and take it seriously in order to improve our service more perfectly.
2022 Goddess Festival shopping mall activity planning scheme 3 I. Activity theme
March women's day, beautiful women's day.
Second, the purpose of the activity
Attract the eyes of target customers, especially female customers, stimulate customers' desire to buy, promote the growth of store sales, attract the attention of new customers and cultivate customers' loyalty. At the same time, combined with consumer rights protection day, interspersed with public welfare activities, to create a good public image of shopping malls concerned about consumer rights; At the same time, shape and enhance the brand image of shopping malls, and enhance the visibility and reputation of shopping malls.
Third, the activity time:
20xx March1-March 10
Four. Activity content
During the activity, the shopping mall solicited customers' intention of family "cooking", no matter what you learned or what you experienced personally; Whether it's frying, frying, rolling, or boiling, stewing or steaming, you can write down your "cooking" kindness and put it in the goodwill collection box of shopping malls. All customers who participate in the activity will be given a small gift (in-store cash gift), with a daily limit of × copies until it is delivered. The store will invite the professional chefs in the store to select the XX Creative Award, XX Best "Cooking" Award and XX Excellent "Cooking" Award.
The shopping mall will announce the appraisal results on the bulletin board at the main entrance of ××××, and attach a "cooked" menu. The winning customers will take valid certificates to the service center of the shopping mall before March 10, and the overdue prizes will be invalid.
Best "Cooking" Award: commodity (name) with a value of × yuan.
Excellent "Cooking" Award: Award amount × meter Jin× bag (× name)
Remarks: One person will win more prizes, and only one prize will be given to the customer.
2022 Goddess Festival Shopping Mall Activity Planning Scheme 4 Background:
After the Spring Festival, we entered the off-season. In view of this situation, we should turn passivity into initiative, and use as many festivals as possible to reduce the decline of store performance in the off-season.
Purpose:
"Women's Day" is a festival for women, and female consumption is the mainstream of shopping mall consumption. With the help of this promotion, the sales volume at the beginning of the year will be boosted and the external image of the company will be shaped.
Activity theme:
Healthy women are the most beautiful.
Activity time:
March 1-8
Activity content:
1. Healthy Women's Street organizes the stacking of commodities related to women's health in shopping malls (such as XX oral liquid, Buxue oral liquid and other medicinal drinks, beauty tea, daily health care products, body shaping underwear, household cleaning products, etc.). ) form a women's street and decorate it well.
2. Beautiful specials Women's merchandise specials (winter clothes clearance specials, spring clothes discounts, women's shoes, cosmetics, jewelry, etc. ) can be launched during this period (participating goods can be determined according to the specific conditions of each store).
Thirdly, choosing healthy and good "cooking" means that female customers participate in making a healthy recipe according to the food or nutrients sold in the mall. Requirements are: novel, easy to operate, high health index, all ingredients can be purchased in the mall. Participants who provide a detailed text will submit it to the service desk of each store for registration and give a beautiful gift. Then the figures written by the artist are released outside the store, and the customers evaluate and vote. Within half a month (March 1, March 15), the healthy recipe with the most votes became the champion of "healthy cooking" and won the prize of 200 yuan.
2022 Goddess Festival shopping mall activity planning scheme 5 I. Activity time:
March 1 (Saturday)-March 9 (Sunday)
Second, the theme of the event:
3.8 Carnival Shopping Festival, 50,000 grand prize for women.
Three. Activities:
(1) Carnival 1: Lucky Carnival
A lady who bought more than 238 yuan was lucky to win the grand prize. 100% won the prize, and 50,000 yuan was given to the lady.
Details of the activity: During the activity, you can get a scratch card when you accumulate 238 yuan in the shopping plaza that day (every 538 yuan can be exchanged for gold, computer, digital, tobacco and alcohol). Every 476 yuan can be exchanged for two scratch cards, and so on. Buy more and change more, scratch and change, win beautiful prizes, winning 100% (this activity is only for women, please be polite to men).
Award setting: bone China tableware, incense lamp, four-sided clock, bamboo charcoal pendant, Hui Mei mask, Tongrentang honey and Hangzhou silk scarf.
(b) Carnival 2: Golden Carnival
"March 8th" Golden Carnival, Eight Discounts, "Hui" and Women
(3) Carnival 3: Beautiful Carnival
-Five categories of cosmetics are discounted and scraped again, winning the prize 100%.
Carnival 6: Women's Shoes Carnival
-carnival price of women's shoes in shoe city,-brand 50000 pairs of women's shoes, He III.8
(5) Carnival 7: Sports Carnival
-The new Olympic model went on the market, and the shopping reached the grand prize.
(6) Carnival 8: Food Carnival
-supermarkets, women's rear bases, and thousands of goods are limited on the same day and then the grand prize is scraped.
(7) Carnival IV: Mobile phone carnival
-The mobile phone world is full of revelry, and then send carnival gifts.
(8) Carnival 5: Women's Carnival
2022 Goddess Festival shopping mall activity planning scheme 6 I. Activity theme
Dress up half the sky, beautiful and healthy. See you every day.
Second, the venue of the event
Large shopping malls on the first to third floors
Third, the activity time
14.3.4- 14.3. 12
Four. Activity content
1, held an underwear show of "Feminine Style Flying". There are underwear shows in the morning and afternoon of March 8. The underwear worn by the model is provided by the women's clothing department on the second floor.
2. During the activity, women's promotional products on all floors of the mall will be sold at special prices to ensure the lowest discount. The scope of promotional products includes: jewelry and cosmetics, clothing accessories, leather shoes and leather goods.
3. "Be a beautiful and healthy woman" activity. Invite female health consultants to answer questions raised by female customers on the spot. Contact a number of fitness, beauty, entertainment, skills training and other units to provide discounts for female customers who have reached a certain amount in shopping malls on March 8, and at the same time strive for customers for them.
4. During the activity, organize no less than 10 floats to publicize in the * * * Enjoy Pavilion. It is suggested that women should buy clothes, shoes, hats, jewelry and other items with high enthusiasm and relatively low price.
5. Carry out the activity of "Only he loves you the most". On the day of "March 8th", only men can enjoy special discounts or give special gifts when shopping at several relevant counters designated by the business department of the mall.
Verb (abbreviation of verb) activity promotion
Set up a description of the activity in an obvious position such as the entrance of the shopping mall; During the event, the studio will play the event content in a rolling way; On March 3rd and 7th, Evening News published 1/2 sets of red advertisements respectively. In particular, POP is a promotional product to participate in in in-store activities.
2022 Goddess Day Shopping Mall Activity Planning Scheme 7 In the spring and March, we will usher in the annual "March 8 International Women's Day". According to the characteristics of this festival, a series of promotional activities are planned to stimulate customers' desire to buy, promote the growth of shopping mall sales and attract the attention of new customers. At the same time, some public welfare activities are interspersed to create a good public image of the shopping mall in the society, improve the image of the goods in the shopping mall, enhance the visibility and reputation of the shopping mall, repel out-of-season and overstocked goods, effectively withdraw liquidity, launch spring clothes, and kick off the listing of spring clothes.
Time: 20XX March1-March 9.
Venue: XX Shopping Mall
Programme of activities:
First, shopping mall promotion articles
1. Be the beauty of women's festivals.
On March 8, female customers can enjoy a 6.8% discount when shopping in this mall.
2. Care for women and be a good man
During the activity, any husband who goes shopping with his wife will get the best gift from the mall-apron.
How to operate: Customers can get aprons from the gift collection area in front of the mall with the shopping receipt.
Beauty, don't forget your other half.
On March 8th, the article was published, all women who accompany their husbands or buy men's clothes for their husbands can enjoy a 6.8% discount, and the size of the suit will be reduced to 38 yuan on the basis of the original discount! People who use vouchers to shop will no longer enjoy this preferential activity.
4. Off-site discount processing activities.
Set up a 3.8 sale in front of the mall to deal with out-of-season goods and overstocked goods at special prices, and effectively withdraw the liquidity of merchants.
Second, employee activities.
1, a woman's holiday, with good wishes.
On March 8, all the female employees in our shopping mall can receive a beautiful gift from the shopping mall. Female employees who were commended at the year-end commendation meeting in 2005 can also get a blessing from the mall-a bunch of flowers.
2, personable, showing the elegance of Jiawei employees.
1. Tug of war.
Team rules
1, team rules. Divided into the following six teams, each team has 10 female employees.
Team 1: staff team on the first floor, team 2: staff team on the second floor and team 3: staff team on the third floor.
Group IV: Staff Group V: Etiquette Group VI: Administration Group on the fourth floor.
Each team has a captain who is responsible for representing the team in the group draw.
match
1) The competition is divided into three stages: elimination, semi-final and final.
2) The grouping and station selection of the first game will be decided by the team captains by drawing lots.
3) knockout: Six articles are divided into three groups by team draw. Each group adopts the best of three games system, and the two sides exchange venues after each game. When the two games can decide the winner, the game is over. The winners of each group enter the semi-finals.
4) Semi-final: The winner of the three rounds of elimination will enter the semi-final. The three teams were divided into groups by drawing lots. One team entered the final directly by bye, and the other two teams played tug-of-war in the way of winning two out of three games, and the winning team entered the final.
5) Final: The system of best of three sets is adopted, and the winner is the champion.
② Team Skipping Competition
match
Grouping is like tug-of-war
Competition time: three minutes
Number of participants: each team 12 people (2 people swinging rope, 10 people skipping rope).
Players should jump from one side of the rope to the other in turn. If the rope jumper can't cross the rope, it doesn't count, but the game continues. The final result of the competition is the cumulative total number of people passing through the rope in three minutes.
Note: The winner of each event is the one with the best performance. If the result of the game is the same, overtime will be played.
(3) Three-person four-legged balloon race
Rules of the game:
Grouping is like tug-of-war
Competition time: three minutes
Number of participants: each team 12 (each team is divided into 4 groups with 3 people as a group).
The division of the competition and the choice of the first stop of the competition are decided by the team captains by drawing lots.
The competition is divided into three stages: elimination, semi-final and final, and the specific method is the same as tug-of-war competition.