A, free service. Some large websites or companies will provide free secondary domain names, free space, free program interfaces, free counters and other resources, which can directly or indirectly join the company's links or other product introductions, or be advertisements. In particular, the narrow-sense advertisements now launched are very suitable for these free resources. Because these services are free, they are very attractive to users. In addition, while users use and publicize them, they also make free publicity for the companies that provide services.
B, convenient service.
Convenience service does not require a certain amount of financial and material resources like the above-mentioned free service, and is more suitable for small companies or personal websites. Provide some common queries in daily life on the website, such as: bus query, telephone query, mobile phone attribution query, weather query, etc. Put these practical queries together, it can provide great convenience for users, gain good reputation from users, and spread quickly among network names.
C, holiday wishes.
Whenever you come to a festival, you can send some blessings to your friends through QQ, MSN, email and other tools, and then the website or beautiful pictures. Because everyone is happy to receive and send blessings to friends during the festival, a virus connection is formed.
Beautiful web pages or jokes
Entertainment is the pursuit of people's life. No matter who sets any goal, it is ultimately for life and entertainment. Make a beautiful webpage or a wonderful joke and send it to your friends. Friends will be very happy and send them to good friends soon.
E, spread information through "oral delivery".
The most common way of word of mouth on the Internet is "telling friends" or "recommending to your friends". Many websites use similar sentences after online advertisements, news information and emails. For this method, the usage rate of each website is different. For some entertainment websites, the usage rate of "tell a friend" may be higher. However, for large websites, the usage rate of such languages mainly depends on the types of recommended content and the characteristics of user groups. This kind of viral marketing has low start-up cost and fast implementation speed, and can also enhance the effect by introducing competitions and lottery.
F, the use of interpersonal networks to spread information.
Sociologists point out that interpersonal networks are composed of family members, friends or colleagues. Each of us lives in the interpersonal network, and almost no one lives outside it. According to different social status, there may be dozens, hundreds or even thousands of people in a person's interpersonal network. Internet users also develop interpersonal networks in the virtual society. They collect e-mail addresses, establish mailing lists to communicate with others, and make new friends through discussion rooms. Internet marketers need to fully realize the important role of these interpersonal networks in the real society and the virtual society, and put their information into people's various relationship networks through viral marketing, so as to quickly spread promotional information.
G. Create communication topics through "activity planning".
Planning and operating a large-scale or local (or whole industry, whole circle) sensational event, prompting people to discuss it, or using hot topics to evolve into a second-time spread and variety event, which is characterized by catering to the psychological needs of the people of the times such as curiosity, desire, need, greed and poverty.
Choosing an appropriate route of transmission plays a decisive role in whether the result of viral promotion reaches the expected goal.
1, instant messaging tool
This should be the easiest way to spread quickly through instant messaging tools such as QQ and MSN, especially in the network promotion of the Wang Laoji earthquake.
2. Community Forum
Community forums have become the source of many topics, and it is a common way to find corresponding forums to promote them.
3. Personal blog
Personal blog is basically a person now, and related communication can also be carried out through blog.
4. SMS
For example, some websites provide free SMS, but there are their own websites behind them, such as the free SMS launched by Google during the Spring Festival.
5.e-mail
E-mail is also a common network tool, and it can also be effectively spread through the additional information and signature of the mail.
6. Video website
There are many emerging video websites now, and uploading videos is also a good way to spread.