People come and go in the subway station. People often have to walk a lot when changing trains or entering and leaving stations, and advertisements are naturally indispensable along the way. On the one hand, the subway station has a large flow of people and is very suitable for advertising; On the one hand, people are often too busy to stop and read the copy on the wall. Therefore, it is most appropriate to choose a one-sentence essay at this time.
My favorite copy I have seen in the subway station is the copy of Cao Cao's car laid in nanjing xinjiekou Station. Blue background and short copy make people feel that it is a brand with great temperature. Also located in the subway station, many people may be attracted by the copywriting and try the special car in China. Personally, I think it is quite successful.
Second, the goods.
Jiang Xiaobai, a young liquor brand that became popular because of copywriting, is very popular with young people because it makes people feel close to their own ideas and can convey loneliness and confusion, love and warmth. A copy of it is printed on the bottle. A short copy can help young people who drink to take a photo and send it to social platforms to express themselves, with their own communication attributes. And because the bottle body area is limited, you can only choose short stories.
Coca-Cola's lyrics bottle is refreshing because it can help people express their feelings with the help of these classic and familiar lyrics, resulting in a sales peak. When I ate Qiao Lezi a few years ago, I ate up the ice cream itself, and a row of chocolate fine print printed by the brand could be seen on the ice cream stick. "Like you makes no sense" also makes people feel very warm.
Besides these two application scenarios, do you have anything to add? Welcome to leave a message for discussion. 、