For friends who often shop online, this blind box game should not be unfamiliar.
As early as two or three years ago, there were all kinds of blind box trips on domestic e-commerce platforms, which were quite popular among young people. For example, on 20 19, Watsons launched a beauty blind box called "surprise box", which can be redeemed with membership points. The blind box contains some brands of lipstick samples, toner emulsion samples, masks and sanitary napkins.
In addition, L 'Oré al also launched the "L 'Oré al Xiaomei Makeup Box". Each blind box contains 6-8 brand samples, which come from L 'Oré al's random brands, which may be Lancome, Saint Laurent or Maybelline, all by luck.