1, direct stores and specialty stores
Direct stores, specialty stores and special dealers, as the traditional channels of Moutai, are the most familiar channels for Moutai consumers, and there are some differences among them.
Maotai Direct Store refers to the chain stores directly operated by Maotai, that is, the retail outlets are directly operated, invested and managed by the company headquarters. At present, it is mainly distributed in provincial capitals and municipalities directly under the central government, with more than 30 stores nationwide. There are relatively many specialty stores, which refer to stores authorized to operate Moutai, mainly retail; Franchise dealers are agents in various regions.
2. CR Vanguard
CR Vanguard is one of the six offline supermarkets tendered by Maotai Company. For consumers scattered all over the country, it is a relatively convenient choice to buy wine in large supermarkets. Of course, 1499 yuan Tian Fei Moutai not only needs to be snapped up, but also has limited requirements.
3. wu mart
In the online supermarket bidding, Wumart once had several strong activities, especially the exclusive pre-order of National Day at the end of September, which released 80,000 bottles of Tian Fei Maotai in four days.
Like CR Vanguard, in addition to Tian Fei Maotai, whose price is 1.499 yuan, Wumart has also added five kinds of frequently sold Moutai products: 65438+4.999 yuan in 2005, 30 years 1.654.38 yuan, 50 years 1.999 yuan, and 366 fine Moutai.
4. RT Mart Supermarket
Compared with CR Vanguard and Wumart, RT Mart is a relatively low-key one among the three major supermarkets in China: there is little centralized volume and little online publicity.
5. Guizhou Heli
As a regional supermarket, Tian Fei Moutai can also be bought in Guizhou Heli Supermarket. There are two main limiting factors: purchase restriction and geographical restriction. The rules of purchasing 1499 yuan Tian Fei Moutai in Guizhou Heli Supermarket are as follows: Only electronic members of Heli Supermarket can redeem their points for "Moutai Subscription Voucher" to obtain subscription demand and write off the payment at the store.