From the traditional palace to the super network celebrity IP, it has become more and more soft and cute. Weibo account, WeChat account, self-made APP and even Instagram account have been opened, and the flagship store of a treasure mall has gone further and further in the trend. This marketing practice is fully integrated into the Internet world. That's great, that's great, that's great!
The Palace Museum
The Palace Museum in Beijing was established in June 1925+ 10/0, located in the Forbidden City in Beijing.
In the work of cultural relics, the focus in the 1950s and 1960s was to re-count, register, identify, classify and file the old collection of Qing Dynasty cultural relics in the Palace Museum, which corrected the inaccurate piece count in the past and supplemented the missing cultural relics.
In a word, the total amount and value of cultural relics in the Forbidden City are immeasurable, you know?
-Palace Museum online products-
The painting style on wechat,
The official APP style is like this.
Take the first official APP "Yin _ Meitu" of the Palace Museum as an example.
It's really dry and exquisite!
-The online store in the Palace Museum-
Don't say anything, feel the tonality first.
"Does Effie miss me?" "I miss you _"
See what's in it.
Umbrella cap
Zhu Chao headphones
Welcome customers to show buyers around!
(Image from the Internet)
Aprons and notebooks,
Let you experience the pleasure of being an emperor.
Wumen color matching gift box
Feng Wei Chai's eye shadow tray is a godsend, so you can't hide it.
There is also the upcoming Royal Palace lipstick, which is very beautiful. These atmospheres have historical colors. Think about high-end literature and art _ Girls who bought TF, YSL and Chanel buy buy, try the color number of our Grand Forbidden City _
Of course, I hope that the physical packaging will not be as unbearable as the above picture.
Oh, yes, and this MengMeng trinket,
Meow _
Interested friends, after reading this article, will you be tempted to visit a treasure flagship store? I wonder if the Palace Museum will reward Xiao U with some money for this drainage? Hee hee.