Today, let's discuss what designer cooperation funds Uniqlo has worth buying.
Before answering this question, let's first understand the brand Uniqlo, its design style, market positioning, consumption level and other basic issues, and then understand the design details of designer cooperation, fashion tonality and amazing details. Let's answer this question one by one.
Uniqlo brand
Uniqlo, the core brand of Japan Fast Retailing Company, was founded in 1984. At that time, it was a small clothing store selling suits, and now it has become an internationally renowned clothing brand. Liu, the current chairman and general manager of Uniqlo, who graduated from Waseda University, Japan's first private college, introduced a hypermarket-style clothing sales method in Japan for the first time. Through the unique commodity planning, development and sales system, the low-cost operation of the store was realized, which triggered the hot sale of Uniqlo. Uniqlo ranks 168 in the 20 18 Top 500 World Brands list.
Interpretation of Uniqlo Designers' Cooperation
The designer cooperation series shows the changes of Uniqlo in the product line and also opens up the European and American markets. Cooperation with art and art galleries is a successful case of brand cooperative marketing. At least in terms of cooperation, Uniqlo seems to be doing well. Moreover, the cooperation of designers also makes different design concepts collide with each other, which has more market appeal.
Uniqlo designers cooperate to recommend.
This shirt has a sense of design, elegant and fresh taste. Exotic artistic prints, loose tailoring and pure white tones all give it the beauty of a literary girl and exquisite beauty. It is the temperament style choice of the student party and small white-collar workers.
In this set of collocation, this light khaki wide-leg pants has become the highlight of the overall collocation. First of all, this light and advanced color makes it a temperament item in summer. Secondly, the details of slim waist and hip and the tailoring of wide-leg pants make it have both the elegance of A-version miniskirt and the elasticity of wide-leg pants. With a deep V loose white shirt, it is simple, fashionable, fresh and elegant.
abstract
Uniqlo's market positioning is low-end consumers, and the price is close to the people, attracting many student parties and small white-collar workers who have just entered the society. It's a stylish entry-level model. The cost performance is also good. More in line with the consumption level of young people, as well as its young, fast and fashionable style.