First of all, we recommend WeChat public platform: WeChat public platform, which was born for "enterprise marketing". Its content creation, maintenance and distribution are all based on PC terminals. To be a WeChat platform, it is a prerequisite for enterprises to establish a "big" WeChat WeChat official account. We can regard it as the "corporate official website" in the WeChat era.
Build a micro-website: implant a mobile website through the WeChat public platform. Micro-website columns can be customized by customers, including articles on baby health care knowledge, latest product offers, product albums, contact information, one-click navigation, one-click dialing, shortcut menus and so on.
Build a micro-mall: Through the micro-mall, enterprises can pay attention to people in the official WeChat account, place orders online and buy goods in the store. Enterprises can view relevant order information in time, organize logistics and distribution, or process relevant order information in the management background to manage customer information efficiently.
Specific can do some preferential activities.
Coupon activity: Enterprises can publish the store's WeChat electronic coupons through the WeChat coupon function to improve the coverage of marketing activities.
Wechat Lottery, through WeChat scratch card, Golden Egg and other interactive lottery methods, customers can participate in the lottery activities at any time, participate in the related WeChat lottery activities initiated by merchants, and use the information page of the circle of friends lottery activities to let more potential consumers participate in the marketing interactive links, so as to maximize the marketing effect of enterprises, and the winning places and award settings can be managed by the merchants themselves.
Wechat membership card: Wechat membership card is an electronic membership card function provided for enterprise WeChat public platform. For those who pay attention to the official account of enterprise WeChat WeChat, enterprises can publish WeChat membership cards in batches, and those who pay attention can apply for electronic membership cards for free. Electronic membership cards can bind consumers' personal information and cooperate with the exclusive functions of membership cards such as coupons to realize the secondary marketing function of WeChat to store members. Membership cards can be set at different levels, and members can enjoy different price concessions in the store when upgrading.