Last year, it took Tmall's official flagship store 1 1 6 hours to sell more than 1 100 million pieces, and finally sold more than 2.2 million items, ranking first in Jiaqing category for four consecutive years, and occupying the first place in four sub-categories of clothing care, laundry beads, hand sanitizer and disinfectant. The "comprehensive aggregation" content marketing model created by Mom's first choice, Juri and Tmall products has truly realized the closed-loop marketing of "content production+brand building+sales transformation". In addition to "going through the kitchen", Yi Xuan, her mother, also used social tools such as Weibo and h5 pages flexibly to create a # Mom's Taste # topic marketing campaign, mobilized more than 5,000 netizens to interact, customized the first UGC perfume gift box, and set off social media. 20 17 May, Verus cooperated with Ali Sports to launch a half-year national crazy running project. Yangliu has always been attached to sports, and the spokespersons chosen by her mother are Lang Ping, head coach of the women's volleyball team, and Hui Ruoqi, a member of the women's volleyball team. This time, combined with the needs of the sports crowd and the seasonal needs, Willows gave the shower gel as a gift to the sports enthusiasts who participated in the event. This new product is characterized by "one-minute washing", which is very in line with the needs of sports enthusiasts for shower gel.
At the beginning of the event, Verus just signed a contract with Vin. As a brand spokesperson, the crazy running project covers more than 30 cities across the country and will last until 20 18. "Our products are sold in South China, East China and other regions, and this activity has a long time and a wide range, which is very helpful for Verus to gain a lot of exposure in the field of outdoor sports."
The relevant person in charge of Velos said that in 20 17 years, Velos was more exploring the combination of entertainment marketing of brands and channels, including launching Tmall's homemade variety show to try to combine quality and efficiency, and promoting strength through long-term live broadcast. In the coming 20 18 years, Willow will explore more win-win modes among entertainment, brands and channels, and jointly help brands realize the closed loop of consumers' cognition, attraction and purchase.