The new products of Tmall Black Box cover a wide range of product industries, and are generally top products in various industries. It is also the main position for brands to release new products and the head brand of various industries. Represents high-quality and reliable goods.
Extended data:
Tmall's black box has a unique way of awakening in interaction. When consumers open Tmall's voice interaction portal and say the voice password, they will automatically jump out of the relevant page.
Here, the user first sees a mysterious black gift box, and the brand's new products are hidden inside, just like hiding half of her face from us behind her guitar. Only by opening the box can we see the true face of the new product.
To some extent, this also reflects the platform's deep thinking on user interaction. Starbucks coffee is numerous in China. What is the difference between Starbucks coffee and supermarket coffee? One reason is that Starbucks provides a unique, identity-oriented store environment, and Tmall also hopes to bring this experience to users and move it online. Tmall's black box is like a window display of offline new products.
Baidu Encyclopedia-Tmall Black Box