Twenty-five days after the countdown to the 2022 World Cup, Hisense released the World Cup marketing strategy. Pang Jing, deputy general manager of Hisense's brand management department, said that Hisense has been deeply involved in sports marketing 15 years, and this long-term layout is a "natural choice" to unswervingly build a global independent brand and build a world-class enterprise.
In addition, Hisense also cooperated with Qatar Tourism Bureau to launch a series of tourism products, including hotels, air tickets and travel insurance.