Nike has three meanings.
1. refers to the NIKE brand (an internationally renowned sporting goods company), and its English name is Nike.
Second, a surface-to-air missile.
NikeHercules missile was once an air defense weapon of the US military at high altitude and medium altitude.
Third, the goddess of victory.
Nike, the goddess of victory, is the embodiment of victory. Nike is the daughter of pallas and Stix, the titans.
Her Roman name is Victoria Victoria. Her image is a pair of wings, strong figure, as if falling from the sky, wearing clothes floating around. Wherever she goes, victory follows. She was also a follower of Zeus and Athena. Defeated to Olympus in the Titan War and helped it win.
Nike goddess:
Extended data:
What NIKE means:
Nike symbolizes the feathers of the wings of the Greek goddess of victory, representing speed, movement and gentleness. Nike trademark, its design is a small hook, simple and powerful, it is as urgent as lightning. At first glance, it is reminiscent of the speed and explosiveness of using Nike sporting goods.
Nike is headquartered in Portland, Oregon, USA. The company produces all kinds of sporting goods, such as clothes, shoes and sports equipment. NIK is a world-famous sports brand, the original English meaning is Greek goddess of victory, and the Chinese translation is Nike.
Nike's logo is a small hook. Nike has always regarded it as a glorious task to inspire every athlete in the world and provide them with the best products. The air cushion technology pioneered by Nike has brought a revolution to the sports world. The sports shoes made by this technology can protect the knees of athletes well and reduce the impact on the knees when strenuous exercise hits the ground.
Baidu translation-Nike
Baidu encyclopedia-Nike
What does Nike mean?
Introduction to nike When phil knight founded 1964 Nike for $500, he never dreamed that it would become the largest brand of sports shoes in the world.
This paper will reveal the mystery of Nike's growth process, and focus on the key to Nike's brilliance in the 1990s-new product development strategy. 1972, Knight and Ballman finally invented a kind of shoes and decided to make them themselves.
They contracted production tasks to Asian factories with cheap labor and named the shoes Nike, which was named after the Greek god of victory. At the same time, they also invented a unique logo Swoosh (meaning "whoosh"), which is extremely eye-catching and unique. Every product of Nike has this logo.
In short, Swoosh is the initial stage of Nike logo creation: the history of Nike mentioned in the 1960s and 1970s must be traced back to 1958. At that time, founder phil knight was only a track team player at Oregon State University, and he often complained to coach Bowerman during practice that the United States never produced a really good pair of sports shoes. Knight majored in accounting and returned to China to teach in Portland after graduation.
1964, Knight and his coach borman each invested $500 to set up a sports shoes company named Nike, which comes from Greek and means "victory". In the early days of the company, Knight used his relationship in sports to shuttle back and forth in various track and field venues and set up stalls to sell his running shoes.
At that time, all the products were purchased from Japan, and he often thought that American-designed sports shoes must have unlimited potential. In the early 1970s, Knight began to implement his own idea of designing shoes. At the same time, after careful research and investigation, he found that the market demand was enough to support him to establish his own production line.
But in the end, I decided to learn from Japanese production experience. 1972, Knight signed the first contract with Japan to formally produce Nike sports shoes completely designed in the United States. In the following years, the yen continued to appreciate and the labor cost was high, which made the cost of producing shoes in Japan higher and higher.
At this time, Nike has accumulated stable overseas production experience and extended its reach to manufacturers in more countries. In order to reduce the production cost, Nike moved the Japanese production line to South Korea and Taiwan Province Province with relatively low labor costs on 1975.
After the cost is greatly reduced, Nike has more abundant resources to engage in R&D and marketing activities. Nike expanded its OEM business from countries with low labor costs, which was a revolutionary move in the industry at that time.
Nike knows that the production of shoes must inject intensive labor, so it is bound to seek overseas low-cost OEM, and there is no room for change. Nevertheless, there are still risks in overseas OEM, and the distance and cultural differences between different countries increase the difficulty of quality control.
Therefore, when Nike places a large-scale order with a foundry, it often goes through a very careful evaluation process to ensure that the finished product can meet Nike's quality standards. During this period, Nike's strategic focus is completely focused on: 1. Establish the best overseas production and operation mode; 2. Explain new designs and styles for original equipment manufacturers; 3. It is difficult to maintain quality standards and strive for revival: In the early 1980s, Nike made a fortune and continued to play the role of a professional manufacturer of sports shoes in the United States, but it did not have any production plants in the United States.
Soon, the number one competitor Reebok followed. Founded in 198 1, under the leadership of its founder and CEO Paul Farman, it has sprung up suddenly, launched sports shoes with novel design and strong momentum, and successfully swept some markets.
By the mid-1980s, Reebok had been able to compete with Nike in the fierce competition. 1987, Reebok by going up one flight of stairs topped the sports shoes market with sales of 99 10/00000 USD and 30% share, followed by Nike with 597 million USD and 18% share.
In the struggle between Nike and Reebok, the problems and opportunities lie entirely in the changeable target market and the essence of design orientation. In other words, young people (teenagers and young adults) buy not only sports shoes, but also the "fashion sense" represented by the shoes themselves.
Both shoe giants realize that if they want to expand the market scale, they must transfer the original concept of professional sports shoes to a broader "fashion-seeking" youth and young adults market. Reebok Cave took the lead in entering this gold market, and gave Nike a heavy blow with superior products and aggressive public relations activities.
Filmon, CEO of Reebok, once publicly criticized Nike: "Knight is just a shoemaker and always thinks he is a great athlete." . Knight responded contemptuously: "I hate Reebok, because its research and development system is simply a cottage."
In order to counter Reebok's provocation, Nike made up its mind to invest heavily in the research and development of new products. The most popular classic product is Nike air shoes in the late 1980s. John Horan, a critic, once expressed his views on Nike air shoes in the special issue of American Sports Industry: "In fact, it is an easy-to-understand shoe-making technology, which only needs to inject air into the sole to form an elastic insole, and that's all."
Nike pneumatic shoes were not officially launched until the early 1990 s and achieved unprecedented success. Therefore, the 1980s was an era when Nike faced difficulties and made great efforts. During this period, Nike suffered fierce market competition, which established the strategic theme of new product development and design in the future.
Top: Nike Air Cushion Shoes went on the market with great fanfare in 1990s, and spent millions of dollars to hire NBA superstar Michael Jordan as product spokesperson to engage in various marketing and advertising activities, which set a new high in the sponsorship price of sporting goods in history and amazed the world. The attraction of advertising is linked with Nike's air-cushion shoes, Jordan's image and almost magical basketball skills.
Since then, Nike has gradually recovered its lost ground in the market. Reebok, forced by the situation, hastily launched "Reebok pumps", with shaquille o'neal, the second red star in NBA, as the spokesperson. Unfortunately, the general trend has gone. Nike's possession at this time.
Nike logo meaning
1, the Nike trademark symbolizes the feathers of the wings of the Greek goddess of victory, representing speed, movement and gentleness. Nike trademark, its design is a small hook, simple and powerful, it is as urgent as lightning. At first glance, it is reminiscent of the speed and explosiveness of using Nike sporting goods.
2. The sneaker named after Nike for the first time has a square protrusion on the sole to enhance stability, and the knife hooks on both sides of the shoe body symbolize the wings of the goddess.
Extended data:
1, NIKE is a world-famous sports brand, the original English meaning is Greek goddess of victory, and the Chinese translation is Nike. Nike's logo is a small hook. Nike has always regarded it as a glorious task to inspire every athlete in the world and provide them with the best products.
2. The air cushion technology pioneered by Nike has brought a revolution to the sports world. The sports shoes made by this technology can protect the knees of athletes well and reduce the impact on the knees when strenuous exercise hits the ground.
References:
Sogou encyclopedia-Nike (American sports brand)
What does Nike mean?
Nike is a familiar American brand.
197 1 Philkinpht, the founder of blue ribbon sporting goods company, decided to rename the company in order to expand the Asian market and enhance the company's image. The boss put forward the name of "six dimensions", which the company staff denied.
Finally, the boss asked the staff to come up with a better name before the specified time limit, otherwise they would stick to the name of "six dimensions", and this time limit was only 12 hour. Jeff Johnson, the only full-time employee of the company, took advantage of the time difference between the two places and delayed for three hours, racking his brains, thinking and thinking, but didn't make much progress.
Tired and sleepy, Jeff, who loves ancient Greek literature, met Nike, the goddess of victory in ancient Greek legend. The goddess in his dream inspired him, so he proposed Nike as the new name of Blue Ribbon Company and got the approval of his boss. From 65438 to 0978, after the company's sales exceeded 1 billion dollars, Blue Ribbon Sports Company officially changed its name to Nike Company, and now this name has become synonymous with billions of assets.
As for the famous "hook" shape of Nike trademark, it was a design bought for $35-the creation of a design student in Atlanta. Now people see the hook-shaped figure is much smaller than the original, but it expresses a stronger sense of speed and excitement.
Adidas is the abbreviation of the founder's name. Adi Dassler, the founder, is not only a skilled shoemaker, but also an athlete who likes sports. His dream is to "design and manufacture the most suitable sports shoes for athletes".
Under this concept, Adi Dassler designed the first pair of sports shoes in 1920. Because of his continuous research and development, his sports shoes have won the love of many top players, not only shining brilliantly in the Olympic Games, but also establishing a gold medal reputation in the sports world. With the affirmation of all walks of life, Adi Dassler founded the Adidas brand on 1948, and found from his many years' shoemaking experience that using the three lines on the side of the shoe can make the sports shoes fit the feet better and integrate into the designed new shoes, so the first pair of three-line sports shoes of Adidas brand was presented to the world on 1949.
Since then, people have been seeing the winning pictures created by the "Three Lines of Victory" in the sports field. The origins of the names converse and reebok are not clear.
References:
Don't/brand.
What does Nike mean?
Nike is the world's largest sporting goods brand, from the United States, headquartered in Portland, USA.
The Chinese translation of Nike is Nike (literal translation according to English pronunciation)
Nike is the goddess of victory in Greek mythology, symbolizing victory.
1972, Nike was formally established. Its predecessor was the Blue Ribbon Sports Company invested by phil knight, the current president of Nike, and Bill Ballman, the coach.
1973, Perry Fontaine, the record creator of the American 2000- 10000 meter race, became the first track and field athlete to wear Nike sneakers.
1978, Nike international company was formally established. Nike shoes began to enter overseas markets such as Canada, Australia, Europe and South America.
1979, the first Thaiwind running shoes with Nike patented air cushion technology was born. The first Nike clothing production line was put into production.
1980, Nike entered China and set up the first Nike production liaison office in Beijing. After that, Nike adhered to the concept of "local for local", not only introduced advanced technology to China, but also devoted itself to the cultivation of local talents, production technology and sales concept, taking local products and using local products, and made rapid development in China.
1996, Nike (Suzhou) Sporting Goods Co., Ltd., a wholly-owned subsidiary, was formally established in China, with its headquarters in Shanghai and branches in Beijing and Guangzhou (Hong Kong was also incorporated into China District as a branch in 1 2002).
What is the meaning of "Nike" trademark?
Brand name of Nike (Greek goddess of victory) sportswear
So NIKE means goddess of victory ~
NIKE's logo is not as simple as a hook, it represents the wings of the goddess of victory ~
Put on the sneakers of the goddess of victory and take part in the sports meeting. Of course, victory is in sight.
Compare many international brands that have changed their names, such as ADDIDAS and CUCCI. etc
I suddenly feel that this brand is much more interesting.
No wonder Nike has always been the world's leading brand ~
It seems that NIKE's Chinese translation of "Nike" is really a poor translation. Is transliteration durable? It doesn't remind people of sports at all.
Introduction to Nike
Nike, headquartered in Beaverton, Oregon, USA, is a world-famous sporting goods manufacturer.
The company produces all kinds of sporting goods: clothing, shoes, sports equipment, etc. In fiscal year 2002, the company's operating income reached a record 4.98 billion [[USD]], an increase of 2% over fiscal year 20001.
Nike confirmed a sentence once said by its founder Bill Ballman with impressive performance: "As long as you have a body, you are an athlete. As long as there are athletes in the world, Nike will continue to grow and develop.
"Sports" is the language of Nike[ edit this paragraph] 1962. 1962, Bill Ballman, who graduated from [[University of Oregon]], and his alumnus Philip Nye jointly founded a company called Blue Ribbon Sports, which specializes in sporting goods. 1972, Blue Ribbon Company was renamed Nike Company and started to create its own legend.
Bill Ballman, the founder of the company, has been staying as a track and field coach since he graduated from the University of Oregon in 1947, and once trained steve prefontaine, a legendary figure in the world track and field history. When Bill Ballman was a child, his family was poor, and his rough experiences cultivated his iron will.
The current [[Chairman]] and [[CEO]] Philip Knight, as one of the two main founders of the company, has also contributed to the development of Nike. 1959, Knight graduated from the University of Oregon with a bachelor's degree in business administration. A year later, he entered the famous [[Stanford University]] and studied for the [[MBA]] degree.
Strict management education makes him an excellent manager. In the years to come, the two alumni worked hand in hand to help each other and lead the company to grow and develop.
Today, Nike's production and business activities are spread all over the world on six continents, with a total of 22,000 employees, and nearly 6.5438+million people work with the company [[suppliers]], shippers [[retailers]] and other service personnel. Nike has always regarded it as a glorious task to inspire every athlete in the world and provide them with the best products.
Nike's language is the language of sports. Thirty years later, the company has been committed to creating opportunities for everyone to show themselves.
Nike knows that only by using advanced technology can we produce the best products. So all along, Nike has invested a lot of manpower and material resources in the development and research of [[new products]].
The air cushion technology pioneered by Nike has brought a revolution to the sports world. Sports shoes made by this technology can protect athletes' ankles and prevent them from spraining during strenuous exercise.
Sports shoes with air cushion technology are very popular as soon as they are introduced. Both ordinary consumers and professional athletes love it.
In 200 1 year, after developing air cushion technology, Nike introduced a new shockproof technology called Shox. The sports shoes produced by this technology are also very popular, and the sales volume keeps rising.
Besides sports shoes, Nike's clothes are also very innovative. For example, high-performance textiles made by FIT technology can effectively help athletes to train and compete in any weather conditions.
Other sporting goods produced by Nike, such as watches and glasses, are the crystallization of high technology. History of Nike [Edit this paragraph] 1962 At noon, a graduate student named Phil Knight overheard the staff of Oregon Daily arguing that Japanese Nikon cameras would one day replace expensive German Leica cameras, and then he had a flash of inspiration and wrote a paper.
As a long-distance runner at the University of Oregon, phil knight believes that if Japanese manufacturers are good at low-cost production, they can produce high-quality running shoes. Using this price advantage, they can open up new markets and compete with European shoe factories, such as Adidas and Puma. Although Knight worked as an accountant in a company after graduation, in the summer of 1963, he went to Japan to meet the manager of Onitsuka, which produces tiger sports shoes.
When he saw these cheap and light sports shoes, and the quality was comparable to that of European brands, Knight was immediately encouraged to take some samples back to his hometown and show them to his classmate and sports coach BillBowerman. These samples left such a deep impression on the legendary Oregon coach that he agreed to invest $500 as a partner.
The two men later signed a contract with Oni Tsuka to buy 65,438+0,000 pairs of Tiger brand shoes in the name of "Blue Ribbon Movement" (BRS for short). They put their shoes in the trunk of the car and shipped them to the sports meeting to sell. As a result, Knight sold $8,000 shoes in just one year.
Then he quit his job and imported more shoes. Knight hired several salesmen, all of whom were like-minded runners. BRS company just gave them this job opportunity, so that they can have a good income and enjoy running.
1966, Bowman, who has been trying to make lighter shoes in different ways, sent a pair of shoes designed by himself to Oni Tsuka Company, and the upper inside was made of soft nylon instead of traditional leather. This pair of shoes, named Cortez, was initially ridiculed and ridiculed by Adidas' business representatives, but they were very popular in track and field competitions and became the best-selling shoes under the Tiger brand.
By 1969, BRS has sold more than1000000 USD of shoes. However, due to their long-term over-reliance on Japanese Oni Tsuka companies, they also began to worry that the relationship between the two sides may change.
Later, this fear really came true, and the Japanese side began to look for bigger wholesalers and threatened to terminate the cooperative relationship. Knight was forced to make a choice, either to sell his shares and face legal problems, or to find another way to produce shoes.
So, together with several of his employees, these employees have started to develop and design a different production line-Knight thinks it's time to go it alone, and he decides to take on a bigger challenge. After breaking off cooperation with Oni Tsuka Company due to breach of contract, he found a factory in Exeter to cooperate with Japanese trading company Nishang Iwai.
What does Nike mean? What does Nike t90 mean?
Everyone knows that Nike is a famous foreign sporting goods brand, so what does Nike mean? In fact, nike originally meant the Greek goddess of victory in English, and Chinese translated it into Nike. This has a great connection with Nike's logo, which contains profound significance! The Nike symbol symbolizes the feathers on the wings of the Greek goddess of victory, representing speed, movement and gentleness. What does Nike mean? Speaking of Nike's logo pattern, it is a small hook, simple and powerful, and it is as urgent as lightning. At first glance, it is reminiscent of the speed and explosiveness of using Nike sporting goods.
There are many series of shoes under the Nike brand. When it comes to Nike basketball shoes, there are mainly three series, namely: FLIGHT series, FORCE series and UPTEMPO series. Nike football shoes include Mercurial Vapor and Total 90, so what does Nike t90 mean? Nike t90 is also a series of Nike, including Nike t90 football shoes, Nike t90 football, Nike t90 backpack, Nike t90 shoulder bag and so on. What does Nike t90 mean? Nike t90 football has a super shocking effect, and Total 90 Tracer high-visibility football is the football with the highest accuracy, the strongest response and the best visual effect ever designed by Nike. Football adopts brand-new purple and yellow tones, which enhances the visual effect of football and enables players to make important decisions on the court immediately.
The meaning of Nike
It's my first time to study English at Radio China International. I downloaded a lot of useful materials in these posts about English learning. I'll try my best to send it back to the forum ~
I am reading a book about language. Myth book, find a passage about Nike.
Brand name of Nike (Greek goddess of victory) sportswear
So NIKE means goddess of victory ~
NIKE's logo is not as simple as a hook, it represents the wings of the goddess of victory ~
Put on the sneakers of the goddess of victory and take part in the sports meeting. Of course, victory is in sight.
Compare many international brands that have changed their names, such as ADDIDAS and CUCCI. etc
I suddenly feel that this brand is much more interesting.
No wonder Nike has always been the world's leading brand ~
It seems that the Chinese translation of NIKE into "Nike" is really poor. It can only be transliterated, not translated freely.
Does Nike mean durable in Chinese? It doesn't remind people of sports at all.
It is recognized that the best foreign brands should be Coca-Cola and Revlon ~
The Chinese translation of CoCa-Cola is said to have been translated by a Shanghai scholar.
Both transliteration and free translation can consider that drinking Coca-Cola is delicious and happy!
The brand of Revlon hairdressing products, translated from Chinese into Revlon.
It seems strange at first glance, but it is a good translation.
Revlon is taken from Li Bai;
Her robe is made of clouds and her face is made of flowers.
The spring breeze blows the windowsill and exposes the flowers.
Unless the team leader sees it
See me after the show.
(Flowers communicate with ancient Chinese characters)
Revlon used by girls is as beautiful as Yang Guifei ~
Foreign companies are very liberal.
One of my students in China saw a poorly written slogan in the newspaper.
I wrote a sentence and sent it out, and the result was adopted and published in the newspaper.
If you come up with a good name for Nike that pays attention to both transliteration and free translation.
If it is sent to Nike and adopted, it may become famous overnight, hehe ~ ~
Hymn has just seen the post of "Ten Majors with the Worst Employment after University Graduation" in financial hotspots, and Chinese Department is actually one of them.
Chinese department students should take part in cri more often to learn English well.
Even translating names for foreign brands entering China has unlimited business opportunities ~