Taobao merchants need to know what are the key points of a good goods pool (what does Taobao goods mean by entering the pool)

Good products are the high-quality product recommendation channels launched by Taobao. It can make the goods displayed in good goods exposed for a period of time, bringing continuous traffic. Businessmen want their goods to be displayed in good goods. If they must have a good product pool, then sellers should be aware of these problems. Next, let's discuss it in detail.

Q: Why aren't the goods in my store in the commodity pool?

(1) The goods meet the requirements of the goods. If the goods have been recommended, you can search the ownership of the goods through mobile phone Taobao-Good Goods, and check whether there are any good goods recommended;

(2) The goods do not meet the requirements of good goods. Good goods are comprehensively evaluated according to the viscosity data such as preference, product quality/color, etc., and are decided by high-end users visiting the goods/storing them in the browser. Good goods need to pay attention to well-known high-end brands, niche, luxury/luxury functions, designer goods.

Requirements for commodity selection:

Q: How is the good cargo pool updated?

There is a good commodity library, and personalized sorting is carried out according to the talent field. Everyone sees different commodity sequences, and everyone sees the same number of commodities; The commodity pool supports "advanced selection" and multi-dimensional and more convenient selection; The commodity library will be updated and supplemented from time to time.

Q: If a merchant's goods are not in the warehouse and can't find good goods, how can we improve the possibility of goods entering a good warehouse?

① The company's own fans and micro-fans publish high-quality content, pay attention to and interact with fans' feedback;

2 to improve the attractiveness of goods/shops to high-end consumers, we can try: home improvement shops, with pictures and beautiful timbre, and refreshing typesetting; There is a line drawing on the main picture of the goods, there is no brick of the model goods, and there is no free psoriasis splicing; From the user's point of view, the product description is careless and readable; Reduce users' perception of cheap and low-quality goods.

(3) Pay attention to store users' evaluation and word-of-mouth, and follow the Rules of Taobao Marketing Activities for Taobao stores; Bobcat store line "Tmall marketing campaign baseline rules."

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