Including but not limited to a certain field. For example, the securities issuance promotion method widely used in the world refers to the promotion activities for institutional investors before the securities issuer issues securities. It is an important promotion and publicity means to promote the successful issuance of stocks, promote communication and exchanges between investors and stock issuers, and ensure the smooth issuance of stocks under the condition of full communication between investors and financiers.
Roadshow originated from British roadshows, which is a widely used way to promote securities issuance in the world. It refers to the promotion activities for institutional investors before the securities issuer issues securities, and it is an important promotion and publicity means to promote the successful issuance of stocks under the condition of full communication between investors and financiers.
Selling stocks in the primary market with the help of investment bankers or payment promisors to help improve the potential value of stocks is called roadshows.
Question 2: What is a "road show"? Road Show, translated from English Roadshow, is a widely used way to promote the issuance of securities in the world, which refers to the promotion activities of securities issuers to institutional investors before issuing securities. During the activity, the company introduced the company's performance, products and development direction to investors in detail, and fully expounded the investment value of listed companies, so that prospective investors could have a deeper understanding of the specific situation and answer the concerns of institutional investors. When roadshows first appeared in China, they not only attracted the attention and favor of listed companies, brokers and investors, but also attracted the extensive attention and strong interest of other enterprises. They imitate the roadshows of the securities industry to publicize and promote the products of enterprises, and form the popular roadshows of enterprises at present. The concept and connotation of enterprise roadshow have been changed and extended, and it has become a live activity including product release, product display, product trial, preferential sales, on-site consultation, lottery, gift delivery, prize-winning question and answer, cultural performances, game competitions and so on.
As an exotic product at the turn of the century, "road show" has long been popular in the international securities market. At present, roadshow online has become an important form of IPO promotion for listed companies in China. Online roadshow is an online interactive communication mode and news release mode. The form of online roadshow has changed from initial IPO promotion to performance promotion, product promotion, listing lottery, live broadcast of listing ceremony, real-time reporting of major events and other forms. The exploration of information disclosure and exchange in the securities market has achieved initial results.
Question 3: What does the network roadshow mean? Roadshows are generally financing activities of companies, and online roadshows are a means to show the projects made by companies on the Internet for financing.
Question 4: What does the roadshow of stocks mean? The original meaning of Roadshow is translated from English Road Show, which is a widely used way to promote securities issuance in the world. It refers to the promotion activities for institutional investors before the securities issuer issues securities, and it is an important promotion and publicity means to promote the successful issuance of stocks under the condition of full communication between investors and financiers. Selling stocks in the primary market with the help of investment bankers or payment promisors to help improve the potential value of stocks is called roadshows. The purpose of roadshow is to promote the communication and exchange between investors and stock issuers, so as to ensure the smooth issuance of stocks. In overseas stock markets, stock issuers and underwriters should achieve the following objectives according to the situation of roadshows: ① Find out the needs of strategic investors, so as to determine the circulation, price and timing, and ensure key sales. (2) enable strategic investors to understand the issuer's situation and make price judgments; Use the sales plan to form competition among investors and maximize price evaluation. (3) To lay a foundation for the issuer to maintain the relationship with strategic investors. The main form of roadshow: holding a promotion meeting. At the promotion meeting, the company introduced the company's performance, products and development direction to investors in detail, and fully expounded the investment value of listed companies, so that prospective investors could have a deeper understanding of the specific situation and answer the concerns of institutional investors. With the development of network technology, this traditional roadshow has moved to the Internet at the same time, and network roadshows have appeared, that is, they are promoted by the power of the Internet. Online roadshows have become an important platform for listed companies to show themselves and an important way to promote stock issuance. Information and services needed for roadshow promotion: professional and exquisite enterprise promotion album (Chinese/English); Prospectus (Chinese/English); Research report (product technical analysis/market analysis/feasibility analysis report of raised funds); Document envelope of the issuing company (Chinese/English); Slides and slide albums (Chinese/English); Enterprise promotion videos (Chinese/English), gifts, document gift bags, etc. Roadshow promotion will also provide venue rental for promotion meeting, press conference, listing ceremony and listing reception, venue layout, rental and production of required equipment, exhibition boards, pictures, background cards and horizontal bars, scale cards and simultaneous translation equipment, as well as the speaker's famous brand, business card, name cover and corsage. Problems that should be paid attention to in roadshow promotion activities: ① Prevent illegal promotion. (2) the propaganda content should be true. ③ The promotion time should be shortened and concentrated as far as possible. (4) Seize the opportunity to promote distribution. Roadshow was a stranger two years ago, and now it has become a frequently used word. This new publicity and promotion model has not only attracted the attention and favor of listed companies, brokers and investors, but also aroused the widespread concern and strong interest of other enterprises, and imitated the roadshow of the securities industry to publicize and promote the products of enterprises, forming a popular enterprise "roadshow". Roadshow has not only been successfully transferred by enterprises, but also its concept and connotation have been changed and extended, and it has become a live activity including press conference, product launch conference, product display, product trial, preferential sales, trade-in, on-site consultation, lottery, gift delivery, prize-winning quiz, karaoke competition, cultural performance, game competition and so on. Nowadays, many enterprises' products or services are actively adopting roadshows to promote products through face-to-face communication with consumers.
[Edit this paragraph] Roadshow, an effective investment model for fast-moving consumer goods
Merchants Association burns money, DD. Behind the cruel reality is helplessness. The 2007 National Spring Sugar and Liquor Fair kicked off in Chongqing on March 23rd. In the past few days, the streets of Chongqing have been filled with a strong smoke before the commodity trading war: advertisements for sugar and liquor products are overwhelming in the streets of Chongqing; The hotels in the main city of Chongqing are full; Even the hostel, which is usually light in business, is now "holding the hall"; Miss manners "demand exceeds supply". It is reported that in this sugar and wine party, the real estate boss Shixian Taibai Group invested more than130,000 yuan in advertising, and only the outdoor advertising investment exceeded 5 million yuan. "Such a big investment is to meet exhibitors from all over the world." The group explained. Sichuan Tuopai Group has created another advertisement for this exhibition, that is, an advertisement for "Shede" wine with an area of more than 5,000 square meters in the south bridge of Yangtze River Bridge. The gatehouse made by an Anhui shop assistant in front of the convention and exhibition center is ...
Question 5: What are the products of the roadshow? Roadshows are roadshows that provide Internet financial services. At present, there are two roadshows: web2.0 for the Road Alliance Agency and app_v 1 for Lu Jian Mobile Android.
Question 6: What is a roadshow and how to explain it? It is a publicity performance in public, and the scale is slightly larger.
Question 7: Classic case of roadshow roadshow activities. As a new beverage, the planning scheme of the presidential beverage roadshow is closely related to the beverage-related sales channels and activities. Among them, roadshows contribute the most as large-scale promotion activities! Roadshows are outreach and a stage. The stage gathers popularity, and the performance is to increase sales, not to make a public performance. We must maximize the publicity effect of the company and products. Tent is the undertaking of stage propaganda, and the ultimate goal of the performance is to grasp sales, and both hands should be hard! The host and the person in charge are the key to the success or failure of the activity. The specific implementation plan is as follows: Before the road show: Step 1: Determine the venue 1. Location: The roadshow must be located at the big pier, with strong sales staff and large traffic. There is room for a stage and a tent. The terminal is the undertaking of the roadshow, and the roadshow is the extension of the terminal. The two influence each other, and only by doing a good job of terminal undertaking can the greatest effect of roadshows be exerted. 2. Venue contact: The venue must be determined at least one week before the planned activities. Please pay attention to negotiate with the shopping mall and urban management for venue contact. When contacting the venue, it is necessary to determine the location of the stage and tent, the size of the stage, power supply and the scope of temporary promotion activities. Find out if there are any information about other brands' activities on the day of the event, especially competing products. In the school where students gather, we should implement the contact with the school: the contact of the venue, the communication of school security, the cooperation of student organizations and so on. Step 2: The performance team 1, and the team determines that the effect of the performance team is the wonderful performance of the whole roadshow. There are two ways to form a performance team. One is to hire an performing arts company. The second is to invite art students (host and dance, music) to form. The third is the screenwriter and director. Promoters, business people, agents, their own programs, their own hosts! In addition, the promotion team is the key to brand promotion, and we will contact promoters who can talk and have rich sales experience. 2. Determination of cost: In the above three ways, the cost is decreasing. But please ask the performing arts company to consider the rationality of the charges. Zhejiang is close to the current performance company charging standard (reference) RMB (4 hours/day /2 performances)-RMB (4 hours/day /2 performances). Among them, it is necessary to consider whether the expenses include stage speaker equipment, including tax stamps. Number of performers (at least one sound engineer, one support, two dancers, one male singer and one female singer). These are generally included. The temporary sponsor, 300 yuan (12 hours/day), the management and design cost is 8% of the total cost. Step 3: Determine the theme 1. Determine the theme. The theme of the roadshow should be consistent with the actual date and situation of the event. Innovation can be combined with local characteristics. The theme is different, and the gimmicks that attract consumers are different. Many roadshows will make consumers lose their aesthetic value. Don't think that roadshows have been done many times, and you are very experienced without paying attention. Such roadshows will only become less and less effective. The determination of the theme needs to consider several factors. First, avoid excessive commercialization and try to be close to public welfare and entertainment. Second, it is easy to understand, innovative and distinctive. You can choose a theme in combination with an activity game or an activity form. Third, the color pages, posters and background cloth have the same theme! 2. Determination of the form of activities A. Roadshows try to drink at venues with large traffic. B. As a necessary form of many roadshows, lottery is still attractive. But at present, this form has been adopted by major manufacturers, so our form and strength must be great. The bonus must be high, the winning rate must be announced, and the lottery form must be determined! C, promotion this time, the intensity should be great. The most important thing for drinks that have just entered the market is to get consumers' affirmation first, and they can be given back below a certain level of market price. Step 4: Material preparation 1. Guaranteed publicity materials are divided into publicity materials and activity materials. Publicity materials are used to create momentum and expand publicity. The principle is not to put two if you can put three. The louder the noise, the better. Active materials are used to capture customers and ensure their needs. Every piece of materials, big or small, must be delivered to people by special personnel according to the material preparation list, and the responsibility lies with people (see' roadshow material list'). The person who prepares the materials, the quantity of the materials and the time when the materials are in place must be completed at least two days before the performance. 2. The roadshow color page specially made by colorpage design, on the one hand, is a detailed introduction of the functions of the main models, on the other hand, is the theme of the event, the information of buying gifts/lottery, and the time and place of the roadshow. To determine the number of color pages, it must be printed one week before the performance to facilitate preheating, and the color pages must have the function of receiving gifts (pad, exercise books, fans) free of charge on site. Color pages can reflect certain entertainment information if conditions permit ... >>
Question 8: What does the campus roadshow mean? Set up a booth near the entrance of the school canteen or the main road, build brand publicity materials and promote the brand. The target group is all the students in this school. The types of venues used in campus roadshows can refer to campus venues.
Question 9: What is a roadshow? Road Show, translated from English Roadshow, is a widely used way to promote the issuance of securities in the world, which refers to the promotion activities of securities issuers to institutional investors before issuing securities. During the activity, the company introduced the company's performance, products and development direction to investors in detail, and fully expounded the investment value of listed companies, so that prospective investors could have a deeper understanding of the specific situation and answer the concerns of institutional investors. When roadshows first appeared in China, they not only attracted the attention and favor of listed companies, brokers and investors, but also attracted the extensive attention and strong interest of other enterprises. They imitate the roadshows of the securities industry to publicize and promote the products of enterprises, and form the popular roadshows of enterprises at present.
The concept and connotation of enterprise roadshow have been changed and extended, and it has become a live activity including product release, product display, product trial, preferential sales, on-site consultation, lottery, gift delivery, prize-winning question and answer, cultural performances, game competitions and so on.
Enterprises are keen on roadshows
As a new promotion model, roadshows are increasingly favored by enterprises in modern marketing, appearing in all walks of life, especially in the IT field. In June 2002, Lenovo held a one-month national roadshow on Lenovo's new commercial technologies in more than 20 large, medium and small cities across the country, with the theme of "Leading technology promotes simple business". The activity discussed the latest IT technology development with commercial customers through new technology speeches, application technology forums and other forms, and conveyed Lenovo's latest technology in the field of commercial IT to customers comprehensively and clearly.
As for roadshows held in front of computer cities all over the country, it is often seen, and holidays are even more popular. For example, in September 2002, Meg's "Seeing the World through Meg" road show in Beijing, which mainly promoted all fashion products, shined brilliantly. Traditional industries are unwilling to be lonely and become roadshows.
At the end of 200 1, when Audi launched the new Audi A6, it launched a national roadshow with the theme of "exploring the new world of Audi A6". At the road show site, experts will guide the public into the world of Audi, which is leading in science and technology, by explaining questions and answers, showing things in kind, interacting with multimedia, performing wonderful dances and testing drives. In the spring of 2002, Sino-American SmithKline, together with new Contac and other products, launched a publicity campaign with the theme of "Health is passed by SmithKline and shared by all" in cities and towns, and conducted 3,950 roadshows in 9 provinces across the country. On-site activities not only include opening gongs and drums, operas, songs, lottery and fun activities, but also introduce products in the form of "explanation+flop+game", and refit the publicity bus into "SmithKline Health Classroom" for knowledge education.
At present, the case of promoting roadshows of enterprises in China is not very common, but it has started a prairie fire. Lenovo is famous for its market operation ability. It is an early roadshow promotion enterprise in China, and its interpretation of roadshows has been in place. China Telecom has now put down its airs, integrated into the market, and revealed its true colors in product promotion. In order to promote ISDN broadband services, roadshows are often held, such as broadband business and technology seminars, on-site consultation, on-site experience, gift giving, prize-winning questions and answers and other activities.
In September 2002, China Telecom and Alcatel Shanghai Bell held a roadshow with the theme of "Connecting Dreams and Reality" in 20 provinces, municipalities and autonomous regions in China, hoping to connect broadband dreams with the real life of ordinary people and gradually realize the lofty goal of "Broadband China". At present, the promotion awareness of enterprises in China is still limited to simple media advertisements, and it is not uncommon to build famous brands through advertising bombing. However, with China's entry into WTO and the continuous influx of foreign-funded enterprises, China enterprises should strengthen the innovation of marketing methods and learn more from foreign experience. In terms of promotion methods, roadshows can not be ignored if we want to integrate into the trend of integrated marketing.
Roadshow products, themes and forms
Roadshow is to promote products and companies, let more people know about the products and technologies of enterprises, and enhance the corporate image. Enterprise roadshows are generally designed to promote new products or technologies, so that consumers can feel the image of the company's continuous progress through roadshows and have a great word-of-mouth communication effect. At present, roadshows are mostly aimed at promoting new products or technologies, such as Lenovo's new commercial computer technology, German new Audi and China Telecom's ISDN business.
Roadshows should have distinct themes, be concise, healthy, close to the promotion content, conform to the corporate image and have artistic conception. & gt
Question 10: Which company can plan a large roadshow? As far as I know, advertisements in Guangzhou are ok.
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