In order to promote the prosperity of sports shoes market
Major well-known brands will promote the market through marketing means.
Adidas star blessing, Nike limited production stunt.
And sports shoes brands only sell specific styles in specific channels.
Lack of product channels, new shoes need a long lottery queue after release.
For example: Yeezy Boost 350 Moonrock, officially launched with a global limited edition of 9,000 pairs.
There are only 8 1 pairs of domestic official channels.
In this way, the government greatly stimulated the market.
A pair of limited edition sneakers just snapped up from official channels.
You can buy 2-3 times the price by changing hands.
Moreover, in recent years, new elements such as various celebrity endorsements and fashion brand co-branding have emerged.
Further promoted the prosperity of the sports shoes market.
Brand manufacturers make gimmicks, while capital manufacturers add fuel to the fire.
Brand chamber of commerce often creates topics to build momentum for themselves.
Just like domestic entertainment hype.
For example, rapper kanye west went to Adidas for $6.5438+million.
On the same day, the explosion of Adidas NMD sneakers increased sales.
Another example is the AJ 1 "No Resale" incident released by Nike, which was accused as a successful marketing case.
And although many domestic capitalists don't understand sneakers,
But they can take advantage of their strong financial advantages.
Hire a lot of sneakers to broadcast big coffee and star v.
Adding power to a certain sneaker makes it feel like it's going to catch fire again.
So as to sell high prices in the market and make a profit.
03 retail investors run left and right, and bookmakers sweep everything.
Now the sports shoes market is the same as stock trading.
And retail investors and bankers.
The so-called retail refers to playing by yourself.
There is not much financial support, just tinkering around the edges.
They rely on their own research and love for sneakers to judge and measure whether a shoe is worth hype.
The criteria for judging are different, but in general, it is by observing which star wears it.
Is it a joint model? Does it look good or not? Does it match with clothes?
These retail investors generally need to queue up or draw lots to buy these limited edition sneakers themselves.
Then buy one or two of these in small quantities.
As bookmakers, they may arrange dozens of people to queue up to buy at one time.
Or get the goods directly from the store by the backstage of the earth.
After the dealers concentrate on a few sneakers, the market circulation is even scarcer.
Then through various publicity, when the profit is right, focus on selling.