Tanabata 2022 1 Personal plan for the latest activities I. Guiding ideology
Deepen the theme activities of "Our Festival" and carry out the theme activities of "Our Festival Qixi" around the construction of the socialist core value system. Through a series of colorful activities, it highlights the cultural connotations such as love loyalty and family happiness on Tanabata, guides people to recognize, respect, inherit and carry forward traditions, promotes the healthy growth of modern family concepts, and forms the spiritual strength of striving for progress and the spiritual bond of unity and harmony in the whole society.
Second, the theme of the event
With the theme of "faithful love and happy family", we will guide people to pursue a better life of faithful love and happy family.
III. Contents of activities
Carry out the "Love on Qixi" activity. Read Chinese classics. " The sub-bureau organizes the collection or recitation of love poems and advocates the concept of loyal love; Various departments organize Chinese classic reading activities such as reciting classic love poems and telling beautiful love stories, guide people to feel the charm of traditional culture, and strive to convey positive life pursuit, noble emotional realm and healthy life interest to cadres and the masses.
Four. Activities require
1, highly valued and carefully organized. "Our Festival Qixi" is an important part of the theme activity of "Our Festival" initiated by the Civilization Office of the Sub-bureau, and it is also an important carrier of mass spiritual civilization creation activities. All departments should combine the ongoing activities of our bureau to create civilized units, strengthen leadership, carefully organize, and achieve extensive participation, diverse forms, and rich and profound. All departments should carefully organize activities to deepen the reading of Chinese classics during the festival.
2. Highlight the theme and take various forms. We should focus on cultivating people's noble sentiments, highlight the themes of love loyalty, family happiness and social harmony, pay attention to the content, form and carrier of innovative activities, closely integrate Chinese traditional culture with modern civilization, lead civilized fashion, cultivate noble sentiments and enhance civilized accomplishment.
3. Strengthen publicity and create an atmosphere. It is necessary to intensify publicity, give full play to the role of various media, widely publicize the "Chinese Valentine's Day Our Holiday Love" activities carried out by various units and departments, report the experiences of cadres and the masses in time, and create a strong holiday atmosphere.
Activity significance:
1. Enhance mutual understanding, communication and exchange among employees, and help to coordinate the relationship between male and female employees.
2. More communication and contact between employees will have a positive effect on our employees' interpersonal skills and their future careers.
Activity content:
(1) Activity time: August 2, xx.
(2) Location: China Network Manager Meeting Room.
(3) Activists: all employees of China Net managers.
(4) Organizer: Planning Department
(five) the main steps of activity preparation:
A. On August 2nd, the detailed rules for program approval and participation in theme activities were announced.
B. On August 4th, the participants of the theme activities were recruited, suitable personnel were selected, basic information was collected, and PPT of the theme activities was made.
C, August 5, personnel and materials to implement.
D. arrange the venue on August 6, and the meeting will begin after the end. Note: See the implementation plan of Qixi theme activities for details.
(6) Activity flow:
A. Opening music
B. Opening remarks by the moderator
C. Girls should sit in a pre-designated position, and the host will introduce each player's major, hobbies, specialties, constellations, mottos, photos and other personal information to play on the multimedia.
D. Boys will enter in the order of drawing lots in advance. (Can you feel it?) Boys will introduce themselves first, including their majors, hobbies, strengths and weaknesses, constellations and ideal girls to make friends, so that they can have an all-round introduction to themselves.
E. After taking the stage, the boys write down the number of a girl they like on the card and give it to the host.
F at the same time, girls express their support or disapproval by introducing themselves to boys.
G. The host checks whether the numbers overlap (the number of the girl selected by the boy and the number of the boy supported by the girl) to see if the friends are successful. Before the results are announced, the host will ask girls (mainly girls who voted for him), and girls and boys will ask each other questions.
H. (Optional) A boy can show his talents or play PPT or short films.
1. Boys help friends and girls get to know him. Finally, the boy chooses a girl from the girls who still support him. At the same time, invite the girl you chose for the first time to ask this (or the same girl) for advice. If they make friends successfully, they will play songs (the man and woman sitting in the alley) and receive prizes. If all the girls don't support that boy halfway, play (unfortunately not you) and win the prize, and the journey of making friends will be over.
J. Interspersed programs and interactive sessions (Truth or Dare)
K. concluding remarks
End of length activity
Personal plan for the latest activities of Qixi 2022 I. General idea
Tanabata is a traditional Valentine's Day in China. As China people cherish China's traditional culture and folk festivals more and more, merchants publicize and speculate in a big way every year, and Valentine's Day on Qixi has become one of the necessary festivals for couples. This promotion plan mainly puts forward two large-scale promotion activities closely related to the theme of "Chinese Valentine's Day" to cooperate with the promotion activities of various businesses and venues in the store and create a strong Valentine's Day consumption atmosphere.
In addition, as gold jewelry is one of the main commodities of Valentine's Day, it is suggested that the annual "Autumn Diamond Festival" for the wedding market in shopping malls should start on Tanabata to promote the festival and make a good start for the Diamond Festival with the help of the huge business opportunities of Valentine's Day.
Second, the activity time
August 12- August X.
Third, the layout of the store.
In line with the theme of Chinese Valentine's Day, it is suggested to set up a magpie bridge in the enjoyment space of shopping malls. According to the legend that cowherd and weaver girl can be heard under the grape tree, the main entrance pillar is decorated with green plastic vines, creating a rich atmosphere of traditional Valentine's Day in China.
Fourth, activity planning.
Rhombic decorative joint
1, subject
A century-old shop, a century-old harmony-X Diamond Festival
[Theme Interpretation] The theme of this activity is "a century-old shop-a century-old marriage", focusing on the wedding market, with a clear positioning, highlighting the most competitive brand reputation advantage of the gold jewelry store in X Shopping Mall, and attracting target consumers with integrity and blessings.
2. Activity planning
The Diamond Festival lasts from August to the "Eleventh" Golden Week for more than a month. For such a long time, the promotion activities should be hierarchical and phased. The promotion period of Tanabata is the warm-up period of the Diamond Festival, which attracts consumers' attention to the Diamond Festival and promotes the following consumption.
The Diamond Festival begins romantically, and you can choose seven dazzling gifts at will.
During the activity, the total amount of diamond ornaments purchased is over 3,000 yuan, that is, choose one of the seven discounts.
77 yuan deduction voucher for bedding.
77 yuan deduction coupon for suit
Shoes 77 yuan Deduction Voucher
Women's 77 yuan deduction coupon
Clothing Accessories 10% Discount Card
China clothes 40% discount card
20% discount card for wedding photography
Step 3 show creativity
Every jewelry brand has launched several special models for Valentine's Day, which can be expensive or specially designed for Valentine's Day. They are displayed with the creative collocation of dried flowers, and covered with transparent glass cover, highlighting the classic models from many jewelry styles that make consumers picky, forming a romantic and aesthetic effect under the collocation of flowers, and forming an irresistible temptation to consumers. Besides, women are often compared to flowers. The collocation of flowers and jewelry is a metaphor for the harmonious relationship between women and jewelry. Unique display mode, with appropriate lighting and background, will certainly attract consumers' attention and produce excellent promotion effect.
4. Publicity and planning
Distribute the "Tanabata Couple Advertising Balloon" with the store name and phone number printed on it. With pink heart-shaped balloons as the main color.
Tanabata 2022 Personal Plan 3 Latest Activities Time:
20xx year x month x day -x month x day
Activity theme:
It's good to have you on Tanabata.
Activity store:
Rizhao Store, New Mart Store, Juxian Store, Lanshan Store, Junan Store and Jiaonan Store.
Activity content:
One, "Bless the dream of Beijing's motherland" 10,000 signature activities
2. Love shopping on Tanabata gives you a surprise: on the day of one-time shopping in 77 yuan in 20xx, a box of 5 yuan chocolates will be given, and the single receipt will be limited to 1 box, while stocks last.
Third, happy shopping won the gold medal.
During the period of 20xx, month and day, on the day of the event, one-time shopping was completed in 300 yuan (Juxian Store, Junan Store and Jiaonan Store were over x0 yuan), and the shopping receipt was used to sign up for the "Happy Shopping Winning Gold Award" appraisal activity to win gold, silver and bronze prizes. Details of the activities are as follows:
(1) Only customers who have made one-time purchases over 300 yuan (Juxian Store, Junan Store and Jiaonan Store are more than x0 yuan) can sign up for the competition. Eligibility is based on the amount of a single receipt, and shopping receipts do not accumulate to participate in activities.
(2) This activity takes the customer's "shopping amount" as the evaluation standard, and establishes a "shopping medal list" to announce the shopping amount information of the top three customers participating in the evaluation activity at any time. When the mall closes that night, the top three customers will win gold, silver and bronze medals respectively in the "Gold Medal" activity that day. The winners will be announced in the "shopping medal list" and notified by phone the next day. Please bring your shopping receipt and ID card with you when you receive the prize.
(3) The gold prize winner will get a gift worth x0 yuan, the silver prize winner will get a gift worth 150 yuan, and the bronze prize winner will get a gift worth 100 yuan.
4. Give you a gift when you get married: The newly married couple who registered for marriage on 20xx x x x receive the 88 yuan wedding gift package with their marriage certificate. Limited to 10 seats per day, while stocks last.
V. Efficiency of commodity promotion
1, holiday gift promotion: chocolate gift box, jelly gift box, jewelry gift box and other centralized display promotion.
2. Discount sales of school supplies, books, stationery and student luggage in summer.
In summer, some goods such as shoes and clothes will be sold at 50% discount.
4. The first thing to show is the couple's clothes.
The latest activity of Qixi 2022, personal plan 4, activity purpose:
Use Tanabata Valentine's Day promotion activities. This can improve the popularity of nail shops, expand new customers and give back to old customers.
Activity time:
August 5 ~ August 8, xx
Location:
manicure
Active object:
Fashion female consumers aged x~50
Promotion:
1, banner publicity. You can hang a banner under the signboard of the nail salon. It is also a low-cost publicity method to let passing customers know clearly the location and promotion activities of nail shops, which can be used as a reference for small nail shops.
2. Distribute leaflets. One week before the event, you can arrange for people to distribute leaflets first. On the printed leaflet, the time limit, place, object and specific operation mode of the activity should be specified in detail. Can briefly introduce the specialty nail art projects in the store, such as the most fashionable French nail art, alternative nail art and so on (with pictures). Or, you can send some nail art works at the same time, so that customers can have an intuitive evaluation.
3. Warm SMS /QQ information. I believe that many nail salons have established customer files, taking advantage of the Tanabata plot, send them a blessing message in advance, and promote this promotion by the way.
Promotion content:
1, nail art is on sale. Discount is the most common promotion method in nail shops, and many consumers have come into contact with it and tend to do so. On Valentine's Day on Tanabata, nail salons can offer discounts on different grades of nail pieces.
2, membership card promotion. After the customer finishes the manicure in the shop, the clerk can ask the customer to apply for a membership card. The role of the membership card is that any manicure can be discounted at any time, thus locking customers, which is equivalent to small profits but quick turnover.
3. Promotion of the latest nail project. In order to compete, nail shops regularly launch new projects to attract customers. On Valentine's Day on Tanabata, you may wish to publicize the newly launched nail art project and let customers know about it, because you have time at this time.
Precautions for promotional activities:
1, pay attention to training employees, from welcoming guests to manicurists, all need technical training and sales skills training.
2. Consider cooperating with beauty salons, fitness centers and other units to promote each other's products. * * * Sharing customer resources is an economical and fast way to get customers.
3. Compare with other well-run nail shops around to see the gap and advantages.