It has been 36 years since KFC came to China. KFC's 36 years in China, based in China, has been integrated into life for 36 years. Over the past 36 years, KFC has been trying to explore and give back to the intimate service of consumers in China. At present, KFC has opened more than 8,000 chain restaurants in more than 65,438+0,000 towns in China, covering all provinces, municipalities and autonomous regions in Chinese mainland.
1987, the first KFC in China opened in front of Beijing, which was strange and curious to Beijingers at that time. 1990, a young couple got married here. By June 20 10, KFC opened its 3000th restaurant in Shanghai, and in September 20 12.
Establishment of franchise mode
The so-called franchising refers to the right to use patents, trademarks, product formulas or any other valuable methods obtained by the franchisee by paying a certain transfer fee to the transferor. The transferor does not control the strategy and production decision, nor does it participate in the profit distribution of the franchisee. The management mode adopted by KFC is only the joining mode of this franchise store. KFC provides brand, management and training, as well as a centralized and unified system of raw materials and services, and the partners use unified brands and services to operate.
Finally, the two parties share commercial interests according to the agreement. Because China was not open to the outside world at that time, the political risk of KFC's development in China was great, and the cultural isolation in China was serious, so franchising became the first choice for KFC to enter the China market. Another advantage of franchising is that KFC can guarantee a stable income with little investment, which will make use of the existing operating conditions.
Reference to the above content: Baidu Encyclopedia-KFC