In sports, Red Bull Austria is the most famous company. Like Coca-Cola and Pepsi, Red Bull has always adhered to its own sports route. Extreme sports, F 1, ice hockey, football and red bull are all involved, and red bull also has many football teams all over the world.
Salzburg Red Bull is the first team to which Red Bull belongs. Its predecessor was SV Salzburg, Austria. On April 6, 2005, it was acquired by Red Bull Group and renamed Salzburg Red Bull. As Matthias said, Red Bull does not bring products to consumers, but brings consumers to them. The purpose of entering football is to maximize benefits. Therefore, the new team changed the team emblem and jersey to red and white, which also caused many fans' dissatisfaction, so in 2006, a new "SV Salzburg Austria" team was established.
Due to its geographical advantage in Austria, Salzburg Red Bull has also become the football base camp of Red Bull Group. Now they have won 12 Austrian Super League titles and 8 Austrian Cup titles. Salzburg Red Bull has also become another team that transports young players for the five major leagues after Ajax and Monaco, including Manet, Biketa, Harland and other stars. Although not in the first-tier league in Europe, Salzburg Red Bull has also become an important springboard for some Asian players to enter the five major leagues, such as South Korean player Huang Xican, Japanese player and Asian player.
On March 9, 2006, Red Bull Group acquired the new york/New Jersey Metropolis Star Team and changed its name to New York Red Bull, becoming the second team of Red Bull Group. Although Major League Soccer is inferior to NBA and NFL in the North American sports market, the team can still bring many effects to Red Bull. They not only brought in the French star Henry for the team in the 20 10 season, but also won the regular season championships in the professional leagues in the 20 13, 20 15 and 20 18 seasons.
After owning two teams in Europe and North America, Red Bull Group acquired campinas City in Sao Paulo, Brazil in 2007. At first, Red Bull Group planned to enter the Bajia League within 10 years, but failed to do so. 2065438+On March 30th, 2009, Red Bull Group officially announced the acquisition of Bragatino, the third-level league in Brazil, and merged with Red Bull, the fourth-level team in Brazil, to qualify for the August 1st League in the new season. Then Bragatino Red Bull 20 19 won the championship in Bajia League, and now the team plays in Bajia League. As we all know, Bajia League has always been the place where the five major leagues send talents, so South American Red Bull is not only for the commercial market, but also provides some convenience for European brother teams to send talents.
Although they already have Salzburg Red Bull in Europe, the layout of Red Bull Group is not limited to this, so they turned their attention to the Bundesliga. After all, the Austrian League is not the mainstream league today, and the Bundesliga can bring more brand effects to Red Bull Group. However, it is also difficult to enter German football. In 2006, Red Bull tried to buy the Saxony Leipzig team in Leipzig, Saxony, eastern Germany, but had to give up because it didn't get the consent of the club and the support of the fans. Subsequently, Red Bull Group turned its target to Stat team in markland in the southwest of Leipzig. In 2009, the team was reorganized and renamed Leipzig Lawn Ball Sports Association.
The reason why the name of Red Bull is not added is because the German Football Association stipulates that the team logo and team name must be neutral and sponsors' names are not allowed. The English name of the team is RasenBallsport Leipzig E.V, which is exactly the same as the abbreviation of Red Bull. Therefore, the team played a "edge ball" in its name, which not only did not violate the regulations of the German Football Association, but also promoted the Red Bull brand in Leipzig under the name of RB. However, this behavior was rejected by many fans after the team rushed into the Bundesliga. Germans have always been conservative and rigorous, so Leipzig was resisted by Dortmund fans when he entered the Bundesliga in the first round of 20 16.
In order to cooperate with the German Football Association's "50+ 1" policy and ensure the absolute control of the team, the members of 17 formed by Leipzig have nothing to do with Red Bull Group on the surface, but in fact most of them are of red bull descent. The "50+ 1" policy of the Bundesliga means that private investors or enterprises cannot own 50% or more of the shares of professional teams, while clubs must have more than 50% of the voting rights, which shows that the fans' votes determine the core business of the team. Although Red Bull only holds 49% of the shares of the club, it has mastered the fan organization in Leipzig and firmly grasped the control of the team.
In 2008, Red Bull Group established Ghana Red Bull Team in Ghana and started their layout in Africa. The team began to enter Ghana's low-level league Ghana's first-level league. Unfortunately, Red Bull's football layout in Africa ended in only six years, and the 20 14 Ghana Red Bull has also become history.
At present, the four teams to which Red Bull belongs are all in the highest league, and all four teams will exchange ideas, signing plans and team building, thus building a huge Red Bull football system. From the league where the four teams are located, it can be seen that Bragatino Red Bull of Bajia League will definitely send talents to the brother teams of European League in the future; Salzburg Red Bull, which plays in the second European League, can become a "transit station" for young European players. After the baptism of the Austrian League, the Europa League and even the Champions League, they will enter the RB in Leipzig, the Bundesliga, or sell them to other teams in the five major leagues. For example, Keita and Huang Xican, who once joined Leipzig, were sold to Halad in Dortmund. At the same time, the advantage of being in Europe will also help New York Red Bull, which is far away from the United States, bring star-like signings. The most typical example is Henry's joining 20 10 and helping the team win the first place in the East in the regular season.