1, Suning only spent 270 million euros to get an internationally renowned team and promote itself internationally. This deal is still worthwhile. "270 million euros is not available in a decent place in Nanjing." After seeing the news of Suning's shareholding in Inter Milan, a friend who is also Nella sighed with me. In fact, many people think that Suning's "total consideration of about 270 million euros won about 70% of the shares of Inter Milan Club" was copied to the "bottom" and found a treasure.
2. The fame of Inter Milan has expanded Suning's international popularity, especially in the European market.
3. Only a strong team with five major leagues can get long-term attention. Whether it is jersey advertising, stadium advertising or related supporting products, Suning, as a "big club", has a certain dominance and can also get long-term attention from the international media. It can be said that it was a long-term advertisement.
4. It has policy advantages. At present, both the government and the General Administration of Sport aim to revitalize football. Through the acquisition of Inter Milan, the integration of domestic clubs, players and international football can be improved to a certain extent, which will be supported by policies. Moreover, bringing Inter Milan's core experience in football management, youth training and football culture cultivation to China can also provide a better reference for the all-round development of football in China.
Through the cooperation with Inter Milan, Suning's own football team can also get better foreign aid support, so that more young domestic players can get the opportunity to exercise abroad.