Nike's brand audience, brand personality, brand positioning and visual image characteristics.

Nike trademark, its design is a small hook, simple and powerful, it is as urgent as lightning. At first glance, it is reminiscent of the speed and explosiveness of using Nike sporting goods. The sports shoes named after "Nike" for the first time have square protrusions on the soles to enhance stability, and knife-shaped hooks on both sides of the shoes, symbolizing the wings of the goddess.

The name Nike is auspicious in the eyes of westerners. It is easy to read and remember, and you can shout it out. The Nike symbol symbolizes the feathers on the wings of the Greek goddess of victory, representing speed, movement and gentleness.

Extended data:

1, origin: China is China, Taiwan Province is Taiwan Province Province, Vietnam is Vietnam, and Thailand is Thailand.

2, the foundry code, the code letters of each factory are different.

3. Look at Nike's logo.

The size of shoes is the size of shoes.

5. Two dates, the production date on the left and the release date on the right.

6. Barcode, its position and corresponding number must be 9 digits, each barcode corresponds to a unique number string, and the barcode of the same pair of shoes should be the same as the number below it.

7. The last point is the UPC and the American number. The UPC number on the shoe label is used to confirm the product information, just like the ID card of the shoe. In addition, it is normal that the UPC codes of the same pair of shoes are different, or that the UPC codes of the two shoes written in the same pair are different. This is because the production date, batch and assembly line are different. But except for the first two zeros of UPC, the remaining 12 bits should be consistent with the code on the shoe box.