In recent years, sporting goods sellers have paid more and more attention to the cooperation with stars, and a large number of sky-high contracts have followed. When Durant renewed his contract with Nike last year, a contract of $65,438+300 million in 2000 was the highest price in history. This summer, Harden and Curry also got their own big sneaker contracts. By this season, James has got Nike's first lifetime contract in 44 years.
In the era when the salary cap has risen sharply and the salary of players has risen sharply, the money that players get outside the stadium has also soared. So, how much do league stars usually get each year? Here, let's take stock of the top 15 sneaker contracts in the league today.
15, Standmeyer, Nike, with an annual salary of 3 million.
Chris paul, Jordan, 14, with an annual salary of $4 million.
13, Cameron Anthony, Jordan, with an annual salary of 4 million.
12, john wall, adidas, USD 5 million per year.
1 1, Dwight Howard, Adidas, $5.9 million per year (details of the latest contract between Howard and Peak are unknown).
Blake Griffin, Jordan, 10, with an annual salary of $6 million.
Griffin's violent aesthetics, flying dunks and competitive games make him the favorite of many fans, which also makes him one of the ace stars of Jordan brand. In addition to Jordan, Griffin is the brand spokesperson of Kia and Footlocker, the world's largest online retailer of sporting goods.
9, Damian-Lillard, Adidas,100000 USD per year.
The No.6 pick in the first round of 20 12 was able to make this list at such a young age, thanks to his performance and the potential of Adidas shown by these performances. In his first three seasons in the league, he averaged 20.3 points and 6. 1 assists. No wonder Adidas is willing to bet on Lillard.
8. Wade, Li Ning,120,000 USD per year.
Before signing Li Ning, Wade belonged to Nike's Jordan brand. At that time, Wade's endorsement fee was also $6.5438+million per year. However, Wade only cooperated with the Jordan brand for three years. Before that, he was the spokesperson of converse brand owned by Nike. After signing a contract with Li Ning Company, Wade will not only get an annual salary of $654.38+0.2 million, but also get a large number of shares in Li Ning Company.
7. Derek Ross, Adidas,14.2 million USD/year.
Just before Ross sprained the anterior cruciate ligament in the 20 12 playoff season, Adidas signed a contract with the Bull superstar 13 dollars. Although Ross missed many games due to injury and his performance was far from Adidas' expectation, from beginning to end, Adidas tried its best to promote Ross's peripheral shoes and clothes. Adidas launches many Ross clothes every year; And Ross's signature boots were also passed on to Ross 6 th generation. So Ross's sneakers sell quite well.
6, Kobe, Nike,150,000 dollars a year.
Although Kobe's career has come to an end, Kobe is still one of the favorite NBA players of fans all over the world, which has also created Kobe's commercial value. Every summer, Kobe's trip to China can bring considerable income to Nike.
5, james harden, Adidas,15.4 million USD per year.
Finally, Adidas decided to show more ambition in the field of basketball. They snatched james harden, the MVP favorite of last season, from Nike. Nike doesn't match Harden's contract because they think it will lead to too much investment in a single player, which is not cost-effective in terms of return on investment or risk estimation.
4, LeBron James, Nike, 20 million dollars a year.
Because the amount of James' latest lifetime contract has not been determined, we can only arrange his current contract on this list for the time being. Including this annual 20 million sneaker contract, off-court, James can get 42 million dollars in endorsement income every year. Before this season, James' career income was about $45,265,438+billion.
3, kevin durant, Nike, 30 million dollars a year.
In the summer of 20 14, UA (Andema) tried to steal kevin durant, the MVP of the regular season, from Nike for a total price of up to $285 million. But in the end, Nike decisively matched the quotation and successfully renewed the contract with KD.
2, Steven Curry, UA, unknown
Details of the contract between Stephen Curry and United Airlines have not been exposed. We only know that this contract will last until 2024. But according to many media reports, the total amount of this contract is similar to Durant's contract, so we put it in this position. Although the sales of Curry sneakers were bleak before, the MVP and the championship made UA, which is trying to expand the basketball market share, see the value of investment. In 20 13 years, UA's share in the basketball shoe market was only 0.35%; On the contrary, Nike and Jordan brand share as high as 93%. UA's sales on basketball shoes were $30 million, while Durant's signature shoes sold for $85 million.
1, Michael Jordan, Jordan, about 1 billion every year.
The top of this list turned out to be a player who has retired for many years. However, he is Michael Jordan after all. Some NBA stars went bankrupt after retiring, but Michael Jordan now earns much more than when he played in the NBA. Jordan only got about $90 million from the sneaker contract during the playing stage. After retiring, he can get $654.38 billion from Jordan Brand's contract every year. This amount is nothing for the Jordan brand that can sell 2.5 billion a year.
There is no doubt that the market influence of superstars on sneakers is amazing. More and more brands, such as Adidas, UA and Li Ning. Everyone wants to occupy more proportion in the field of sneaker sales, which has also caused the contract of star sneakers to soar. The pursuit of Harden is the beginning for Adidas to expand its business in the basketball field. During the 20 14-20 15 season, Nike had 283 player contracts in the NBA, about four times more than Adidas-only 70. For this reason, the general manager of Adidas' global basketball business, Grancio, said: "In the next five years, Adidas will invest more money in basketball. By 2020, Adidas expects the NBA player contract to be twice as large as it is now. "
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