Column: a relatively independent information unit broadcast by TV stations every day, mainly a combination of single programs, and a complete expression arranged according to certain contents (such as news, knowledge, literature and art, etc.).
It has a fixed name, a fixed broadcast time (that is, a fixed start and end time) and a fixed column purpose. Each issue broadcasts different content to attract people's attention and bring people information, knowledge, enjoyment, joy and interest.
Purpose: that is, the dominant idea and main theme. It can be regarded as the core idea of an organization or brand.
The purpose of a column is the dominant idea and core idea of a column, which wants to bring the audience the thoughts or fun they want to convey and bring some value experience to the society through broadcasting.
Extended data:
The purpose of some famous columns:
1, "Dream Theater": In line with the purpose of making the dreams of people who like drama come true, give drama lovers a stage to show themselves. It takes the concept of drama as the guiding ideology, including sketches, short plays, miniature indoor dramas, etc. As the carrier of the program. Each program is performed by guests and ordinary people, which restores and touches the original ecology of life on the stage and truly shows the social life experience.
2. Rule of Law Online: The column closely follows the pulse of rule of law in China, pays attention to the hot spots in the field of rule of law, reveals the complex relationship between man and law, embodies humanistic care and the spirit of rule of law, highlights the characteristics of the column, and has a distinct sense of scene and news.
3. Little Speaker: This column aims to cultivate children's language expression ability in China, cultivate children's self-confidence and independence from the way of speaking, and set a new example for children in China.