The "Regulations on Publishing Real Estate Advertisements" promulgated by the State Administration for Industry and Commerce was officially implemented this month. According to the regulations, expressions such as "starting at the lowest price of RMB", "buying a house can go to a prestigious school", "ensuring a high return on investment", "staying in an account for further study", promising to arrive at the railway station in 10 minutes, and "arriving at the subway station in 3 minutes" will all be considered as violations.
"25 minutes to Tiananmen Square" will be considered a violation.
According to the new regulations, real estate advertisements must not contain promises of appreciation or return on investment; The position of the project cannot be expressed by the time it takes for the project to reach a specific reference; Can not violate the provisions of the state on price management. Some real estate advertisements will deliberately obscure the construction of supporting facilities such as schools and hospitals. The regulations are clear about this. Traffic, business, cultural and educational facilities and other municipal conditions involved in advertisements, such as planning or construction, should be
It is indicated in the advertisement.
The "Regulations" require that advertisements should be advertised with the lowest price starting from XXXX yuan to attract consumers to make inquiries, which is also illegal in the future. It is proposed in the regulations that if the price is expressed in advertising language, it should be clearly expressed as the actual sales price, and the effective period of the price should be clearly stated.
Traffic, commerce, cultural and educational facilities and other municipal conditions involved in advertisements, such as planning or construction, shall be indicated in advertisements. Advertisements such as "10 minutes to Guo Mao subway" and "25 minutes to Tiananmen Square" can be regarded as violations.
An auction house without a sales license may not publish advertisements.
The State Administration for Industry and Commerce stipulates that real estate under any of the following circumstances may not be advertised, that is, it is developed and built on land that has not obtained the right to use state-owned land according to law; Built on collectively owned land that has not been requisitioned by the state; Pre-sale of real estate, but without obtaining the project pre-sale permit; The ownership is controversial; Construction in violation of the relevant provisions of the state; Does not meet the engineering quality standards, unqualified acceptance, etc.
Advertisements for the pre-sale and sales of real estate projects shall have the pre-sale and sales license certificate issued by the local government construction department; Rental, project transfer advertising, there should be corresponding proof of property rights; For the intermediary agencies to publish advertisements for real estate projects, this regulation requires that they should provide the owner's entrustment certificate and other documents to confirm the authenticity of the advertisements.
Shall not contain feudal superstition such as "Feng Shui"
Real estate advertisements shall not contain feudal superstitions such as geomantic omen and divination, and the description and rendering of projects shall not violate good social customs.
Anyone who publishes advertisements in violation of the Regulations on the Administration of Real Estate Advertising and the Advertising Law shall be punished in accordance with relevant laws and regulations; If there are no provisions in laws and regulations, the responsible advertisers, advertising agents and publishers shall be fined less than 3 times the illegal income but not more than 30 thousand yuan; No illegal income, a fine of ten thousand yuan.
These Provisions shall come into force as of February, 2065438 1 day. 199865438+On February 3rd, the Interim Provisions on the Publication of Real Estate Advertisements issued by Order No.86 of the State Administration for Industry and Commerce shall be abolished at the same time.
(The above answers were published on 20 16-02-02. Please refer to the actual situation for the current purchase policy. )
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