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In the case of similar products in villa market, it is a new challenge for Sunshine 100 to tell a differentiated story. How to form a project-specific product line setting and realize its unique product story under the guidance of the general market situation, land plate and product packaging status is the difficult problem faced by Sunshine 100 and its core value.
Let's talk about the development history of Wenzhou, a city villa, and then go to Sunshine 100 Garden.
Since the 1990s, villas with various architectural styles, such as New Century Garden and International Garden, have appeared in Wenzhou, allowing the first wealthy class to start a high-end villa tour. At the beginning of 2000, a number of tens of millions of products, such as island villas and Li Jingyuan, set off a wave of expensive villas; Then, after the promulgation of the "villa purchase restriction order", the appearance of Huahong Wanfu, COFCO Capital and other products has blown up an exquisite lifestyle of the middle class, which undoubtedly proves that Wenzhou people have never stopped pursuing villa life and have been willing to spend money and energy.
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However, after a wave of looting villas, we can't help thinking about a question: Besides the value of the villa itself, can millions or even tens of millions of investments bring more returns? Do villa products have enough resources to support their high product premium? This time, when the sunshine 100, you have the right and qualification to speak.
The city can't be copied indefinitely, the land will be more and more abundant, and mountains and rivers are the enjoyment that people have been pursuing. High-quality ecological resources in the Mid-Levels have always been a great advantage of Sunshine 100 arles, and now it is also a remarkable feature that Shanglinyuan is different from the market. But a single landscape resource is not enough for people to realize its value immediately; How to "break the game" is the story logic of Sunshine 100 Shanglinyuan.
San mian shan hai yi mian cheng
In 20 15, Sunshine 100 won the low-density shallow mountain plot with the floor area ratio of Yeung Yi plate of only 1. 1, and planned to build intermediate villa products. Now it has been officially put on the agenda and named Sunshine 100 Shanglinyuan. Judging from the location of the building, the project is located in the shallow mountainous area of Yang Yilin, but Sunshine 100 really puts the project in a larger urban pattern, and strives to give the city a deeper meaning of expanding human settlements to the west.
Yeung Yi forest has always been endowed with unique ecological resources, surrounded by mountains on three sides, facing the water and looking at the West City on the one hand. Sunshine 100 Shanglinyuan has excellent landscape resources. The area of about 85 mu is not only suitable for developing low-density products, but also because it is a homestead relatively close to the western urban area, which is expected to become a high-grade residence in one city.
Wenzhou people in the world are laid back.
Sunshine 100 Shanglinyuan takes "seeing home at ease" as its main slogan, which is also the core story line of its project. When Wenzhou people went to the whole country and the world and made remarkable achievements, the return of Wen Shang has become a trend. I came back from reading the world and saw the sustenance of my home country in a leisurely place. This is the home that Sunshine 100 built for Wenzhou people all over the world-Sunshine 100 went to the forest garden.
Sedimentation of body and mind in the native land of mountains and seas conveys not only the value of products, but also the feelings that Wenzhou people have been pursuing. I have to say that this slogan has been deeply rooted in the hearts of the people.
Yeung Yi Banshan
"City Meeting Room" Era
However, feelings and landscapes alone are not enough for Shanglinyuan to convey enough brand difference advantages, because most mid-level villas have the same troubles and doubts. When life is elegant and quiet enough, the daily guarantee of life becomes a problem. Nowadays, Yang Yizheng has changed from the back garden of Wenzhou city to the living room of the city, and nature and prosperity are approaching. As a scarce mid-range place in the city, it has the talent to create high-end works, but also to make up for the loneliness of mid-range products.
Sunshine 100 forest yard bears the brunt, which coincides with it. The design relies on arles's commercial planning of nearly 65,438+100,000 ㎡, and integrates residential formats such as neighborhood center, block business and * * * space enjoyment, bringing extraordinary experience to ordinary daily life. Matching natural landscape resources with convenient living facilities, coupled with high-end positioning, is a project with a "sense of work". Only real works can become the collection of high-end buyers.
The collector of this work has read all the books about Qian Fan, which is most suitable for Wenzhou people.
Xinlingyuan town
Lucheng ban shan Xin ya yuan Shu
For a project, people are more concerned about the product itself.
Sunshine 100 Shanglinyuan is a new Asian style emerging in high-end products in recent two years, and it is an architectural style combining Chinese and Western styles. To put it simply, there are both the freehand brushwork of oriental elements and the aesthetic enjoyment of modern architecture. Taking "traditional spirit, contemporary expression" as the core, it not only respects the inheritance of traditional culture, but also integrates into the aesthetic trend with international consciousness. At the moment when nature and humanity are drifting away, the new Asian style can be described as a choice to return to tradition from architecture.
Sunshine 100 went to the forest garden, not only on the architectural level, but also on the human lifestyle and neighborhood relationship.
* * * Enjoy life.
Return to traditional lifestyle
When the lifestyle of advocating material desires and showing off wealth became the mainstream, Sunshine 100 began to advocate a simple and natural lifestyle. This lifestyle is not easy to realize, but Sunshine 100 has become its unique lifestyle brand because of its rich operating experience.
The label of Mid-Levels Villa has always been "single-family" and "independent", while Shanglinyuan creatively integrates the living mode into the dimension of Mid-Levels Villa, starting from nature, returning to life, and returning the original value of living to the traditional experience of Shanglinyuan. Now Van Gogh Cafe, arles Life College and Youtan Academy have been built, which can provide services for residents and provide them with a platform to share their lives.
Out of prosperity, into peace, not noisy and not lonely, everything is just right.
Sunshine 100 Neighborhood Society
Ordinary life, extraordinary daily life
The community in arles has always been different from other real estate projects. It has its own community brand "Sunshine 100 Neighborhood Society", with IP such as Life College, Elantra π and Phoenix Market. It also has its own exclusive community service group "D.M", which is dedicated to helping owners realize their life dreams.
The community has made great efforts to form a prosperous community culture. Now, as far as Wenzhou arles is concerned, the community operation of Sunshine 100 has also achieved some results. According to Sunshine 100, the community is not only a collection of houses, but also a connected, emotional and warm living platform. Through rich community activities, it will return to the people-centered "lifestyle", allowing community residents to communicate face to face and share all the beauty about life.
Sunshine 100 Shanglinyuan's play "See you at home in peace" has already started. Here, there are both mountains and seas and the sound of life.