1. Online shopping is "convenient" in the eyes of young people.
At present, the mainstream thinking of young people is: convenience comes first, and saving time means saving money. There will be around most residential areas, but there are only a handful of consumers who are really one step away from the vegetable market, and it will take three or two minutes for people to get there. But in the cognition of young people, "a few minutes" is basically equivalent to "inconvenience".
The mode of ordering food online in the vegetable market has solved the problem that young people are unwilling to "walk a few more steps" to some extent. Let young white-collar workers go home from work and take away the required ingredients as easily as "bringing a courier by the way".
2. Buying food online makes fresh consumption more planned.
Under the background of Internet, most young people in cities work from nine to six, and most of them have "normal" overtime. According to the interview and investigation results of Lian Shang. Com, because of busy work, I often have to decide whether to cook at home in advance, and I also have to consider such issues as "have time" and "what to eat".
For young consumers, this model allows them to "prepare" in advance, without worrying about "the dishes they plan to buy tomorrow, because the ingredients are not fresh or can't be bought because they get off work too late".
Second, how to choose an online shopping platform?
1. Friends who like to stay up late suggest choosing Box Horse grocery service to buy food. The platform service is opened every morning 12, and the delivery is on time, which can well meet the daily vegetable demand.
2. Friends who buy food suggest choosing daily fresh service to buy food. You should book an order on the platform every morning. The goods are very abundant. It should be noted that there will be a delay in delivery.
3. Friends who don't have high requirements for the actual effect suggest choosing Ding Dong grocery store to buy food. You have to log on to the platform after 6:40 in the morning to pay the bill, and the vegetables will be delivered the next day.
4. Friends who care about the price of vegetables suggest that Tmall supermarket service is enough to buy food. You have to log on to the platform after 23: 30 in the evening to place an order. Vegetables will be delivered in about half a day, and the price is very cheap.
5. Friends who pursue the timeliness of food delivery suggest choosing JD.COM door-to-door service to buy food. The platform will choose a nearby supermarket, which can guarantee delivery in about an hour.