Text/area points? Figure/source network
Rumor has it that many large companies usually ask Mr. Feng Shui to cut the ribbon in astrology when they move as a whole, set up important projects or make major decisions. However, the company's performance is usually not too bad after being guided by a talented magician.
It's a pity that I haven't witnessed the true face of the master in real life, but in some small details, this inherited style is not uncommon. For example, in real estate, when the developer's property closes down due to capital chain or qualification problems, the common solution is to rename the property.
This seems to be a small move, such as from "XX home" to "XX mansion", but for developers, once they get over this hurdle, all the old accounts will be forgotten. At the same time, it is difficult for consumers to see through the anxiety and tears it experienced in the past from the "luxury house".
This is a classic story, which permeates the automobile industry in 2020.
Less than three months after the pause button was pressed, few people paid attention to Baiteng's defeat. At this time, it was still the original formula, and the original taste (but the creditors had legally dumped it) was flourishing.
Bai Teng left, Sheng Teng continued.
The epidemic is like a typhoon that exceeds expectations. After the wind, the ground was messy.
We really saw the cruel side of the automobile industry. From the helpless departure of Dongfeng Renault to the powerless support of Bojun Automobile, from the financial crisis of Lifan Automobile to the tragic seizure of Jiangsu Lindsay. With its own weakness and the catalysis of the epidemic, goodbye has become a common word.
In the storm, Baiteng failed to gain a foothold.
"2020 is a difficult year. Due to the global COVID-19 epidemic and other factors, the company's financing, production and operation have encountered major challenges. After several months of attempts and efforts, we still regret to announce that all companies in China (excluding Hong Kong) will stop production from July 2020 1. "
Less than three months ago, Baten pressed the pause button.
This "pause" is certainly not confined to China. In addition to China, Batten announced that offices in North America and Germany have also initiated bankruptcy protection applications in accordance with local laws.
On the day before the news was released, Bai Teng once appeared on the CCTV financial channel as a negative example. The official media gave Baiteng an idealistic blow by "burning 8.4 billion production cars".
"In the next step, Baiteng will strive to promote the overall restructuring of the project or the restructuring and transformation of the R&D platform led by the core shareholders of Baiteng Company, and strive to push the Baiteng project to the fast lane in the morning." This is a sentence in the announcement when Baiteng officially announced the suspension of trading, and it is also a foreshadowing for the future.
Two months and nine days later, Tianyancha information showed that Nanjing Shengteng Automobile Technology Co., Ltd. had been established. Not surprisingly, the registered address of Shengteng Automobile is still the Nanjing office of Baiteng Automobile. Duan Lianxiang, a legal person, is also the vice president of R&D in China of Baiteng Automobile.
Baiteng, no, it should be the perfect "sneak attack" from Shengteng.
Start a new career and forget the old responsibilities.
With the new company comes a new career, but legally speaking, the new company no longer bears the lawsuits and debts of the "family".
From 20 16 to 12, Baiteng was jointly invested by Harmony Automobile, Lihe Automobile and Jinheng Investment; 2065438+August 2007, Baiteng Automobile received a series A investment of 240 million US dollars including Suning, Shengfeng Holdings and Nanjing State-owned Assets Supervision and Administration Commission. On June 1 1, 2065438, Baiteng Automobile announced the completion of the B round of financing, with a total financing amount of 500 million US dollars, of which FAW Group invested 265 million US dollars.
Along the way, Baiteng * * * has melted 8.4 billion.
However, when the pause button was pressed on June 30, some media reported that the number of employees who participated in the rights protection of Baiteng's salary had reached 1000, and the salary of employees was in arrears for four months. However, the Baiteng Nanjing factory was cut off from water and electricity due to arrears, and the office was withdrawn. In addition, Baiteng still owes 470 million yuan to FAW Li Xia.
At that time, for the problem of wage arrears, Baiteng also gave a plan. Baiteng said that the company will pay the "March" salary arrears to the employees waiting for the post before July 10, and the remaining salary arrears will also actively create conditions to be paid in installments. For employees who choose to resign voluntarily, the company will try its best to raise funds and settle all unpaid wages at one time.
But in the end, the huge debt pressure has made Baten hard to breathe. If it is not changed, even if it can be melted into money, it will be difficult for money to be used in mass production. However, the change of the map means that someone has to sacrifice, and sacrifice is inevitable.
So, Sheng Teng came.
For Shengteng, we can perfectly inherit the products and technical assets left by Baiteng, but we can forget all the liabilities. (Obviously, if there is no Shengteng, the financing that Baiteng may obtain will be enforced by the court, which will be used to pay the supplier's goods and pay the workers' wages in arrears. ).
This is a perfect adaptation, impeccable from a legal point of view, but immoral from a personal point of view.
Second chance? Very difficult
But even so, is there a chance to change the shell and get clean? It's hard. Because the story of Bai Teng, or Sheng Teng, wants to go on, it needs to solve three problems.
The first is confidence.
On the one hand, it is the industry's confidence in Shengteng's ability to build cars. After all, from the experience of Baiteng, its short board is very long; On the other hand, the confidence of investors. Although the new energy automobile industry is still an emerging industry with certain prospects, the attitude of capital towards this field has become cold.
Then the product.
Before the crisis, M-Byte showed some competitiveness, but after all, these competitiveness still remained in the conceptual stage, and there were many variables in whether and to what extent it could be transformed in the future. At the same time, competitors at home and abroad are accelerating.
Then there is the system.
It is easy to set up a new company, but it is difficult to forge a mature system, in which talents are the foundation. In the face of the crisis, Baiteng was forced to hand over his employees. Now, how can it be so easy to come at once?
abstract
Bai Teng doesn't want to give up. Bai Teng wants to seize every opportunity to fight to the death. In a free market, everyone can understand. However, on the one hand, starting over does not mean that the past will be cleared automatically, and the account that should be paid still needs to be paid; On the other hand, if you wear new shoes, you have to take a new road. After all, you can't find the new continent along the old map.
For Shengteng, it is important to have new ideas instead of copying and pasting Baiteng. Perhaps, after all, this is just a whitewash game about tossing and turning.
However, the market is cruel, whether it is worship or prosperity. If there is no core competitiveness, this series of tossing can only be tossing.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.