1.
Singapore’s Banyan Tree Holdings Limited (hereinafter referred to as the Banyan Tree Group) is the operating developer of top resorts, hotels and SPAs in the Asia-Pacific region. Until now, the Banyan Tree Group It already has 26 hotels and resorts, 65 spas, 70 Banyan Tree art stores and two golf courses. With 8,200 enthusiastic and dedicated staff from more than 50 different countries, each resort has an average of 50 to 100 rooms, all of which are high-end resorts in the local market.
The Banyan Tree Group operates seven business projects, including hotel investment, hotel apartment sales, hotel management contracts, spa operations, art shops, property sales, design fees and other projects (including design and project management, golf course management, etc.).
The main business projects of Banyan Tree Group are the management, development and investment of resorts and hotels. Currently, it mainly operates two award-winning brands, Banyan Tree and Angsana Resorts. In addition, Banyan Tree Group, through its subsidiary Laguna Resorts and Hotels (listed) Co., Ltd., operates Thailand's first integrated resort, Laguna Phuket Integrated Resort.
Another highlight of Banyan Tree Group is Banyan Tree Spa, Asia’s number one brand. The various products in the retail art store make the operation of resorts, hotels and spas more perfect.
Since the establishment of the first Banyan Tree Phuket in 1994, Banyan Tree Group has received more than 450 awards and honors. The Group's various efforts in environmental protection and corporate social responsibility have also been highly recognized.
2.
Banyan Tree Lijiang has set exemplary standards in its construction and operation, and its unique attempt to recreate the local Naxi architectural style in a modern style. During the construction process, urban development and construction regulations were strictly followed, and the buildings were built using local unique building materials, such as multicolored stone and Naxi gray bricks that are not affected by changes in weather factors and are energy-saving. The natural building materials used such as pine, teak and traditional red tile roofs from local brick kilns truly recreate a Naxi village in the layout of the resort.
In addition, Banyan Tree Lijiang also strictly implements human resources rules and regulations, emphasizing its commitment to culture and society. The resort employs more than 200 full-time employees, 67% of whom are Yunnan locals and 28% of whom are local ethnic minorities. Employees are satisfied with the benefits that come with their job, such as English language improvement courses, considerate shuttle service to and from work, and comfortable accommodation arrangements.
3.
Banyan Tree in China
Banyan Tree has entered China earlier and successfully built three acclaimed resorts - Banyan Tree Lijiang and Banyan Tree Yanan are located in Yunnan, and Banyan Tree Sanya on Hainan Island. The fourth resort is built in the famous Xixi National Wetland Park in the tourist resort of Hangzhou.
The Banyan Tree Lijiang was built in 2006 and opened to tourists for hotel reservations in 2007. The fifty-five Naxi-style villas all face northeast, and every guest can enjoy the top of Jade Dragon Snow Mountain, which is 5,600 meters above sea level. The natural landscape is all collected in the spacious villas of Banyan Tree Lijiang. The spacious 350-foot space includes an outdoor heated jacuzzi or private swimming pool.
Banyan Tree Lijiang has almost reached the "top of the pyramid" of domestic resorts. Unlike Banyan Trees located in seaside resorts such as the Maldives and Phuket, Banyan Tree Lijiang is located in northwest Yunnan. Located at the foot of the charming Jade Dragon Snow Mountain, it has unique plateau scenery and ethnic minority customs. The characteristic of Banyan Tree Lijiang lies in its architectural style and geographical location. It not only follows Banyan Tree's elegant and romantic resort style, but the overall architectural style is very local. From the beginning of construction, the architectural style of Lijiang Old Town was adapted to the requirements of Lijiang city planning. It is integrated into the hotel, and the interior is equipped with five-star modern hotel facilities. The fifty-five Naxi-style villas all face northeast, and their buildings are built using local unique building materials, such as multicolored stone and Naxi gray bricks.
Banyan Tree Lijiang chose this aura place to reflect the rich and diverse local characteristics with its magnificent villa design, decoration and furniture.
In a quiet and luxurious atmosphere, Banyan Tree SPA allows you to temporarily relieve stress in the busy city life. Peace and relaxation are the main elements here. The antique Banyan Tree Lijiang store is a shopping paradise full of oriental charm. New and unique handicrafts and gifts with Naxi ethnic characteristics and Dongba culture carefully planned and customized by Banyan Tree Pavilion will be launched. The main surrounding scenic spots include Jade Dragon Snow Mountain, known as Glacier Park, the unfettered and beautiful Lugu Lake, Lashihai where migratory birds gather in the wetland, the Ancient Tea Horse Road through the virgin forest, Shangri-La in the open grassland, and the unconquered Meili Snow Mountain. , Qiangui Mountain with Danxia landform, Laojun Mountain with rich vegetation ecology, Tiger Leaping Gorge with three parallel rivers, Stone Village where ancestors have lived on a huge rock for generations, etc.
The Banyan Tree Yanan is backed by the Zhage Shenshan Mountain and faces the Yanan River. The Banyan Tree Yanan is built in this Feng Shui treasure land of Shangri-La, occupying the aura of heaven and earth at an altitude of 3,200 meters, but the hotel has no trace of it. There is no aggressive style, but Tibetan-style houses are dotted in the Yan'an Valley. From a distance, it looks like an extension of the village in front. This also reflects the concept of Banyan Tree Ringan: integrating into the original local natural and cultural features, following the Tibetan architectural style, and providing a Tibetan lifestyle resort experience.
In order to integrate the Banyan Tree culture into the local environment without leaving any trace, the hotel personally selected and purchased many Tibetan farmhouses that were more than 100 years old in the nearby area. Made of piled logs. This exquisite and solid architectural model does not require the use of new wood, and it vividly continues the simplicity of Tibetan design. Another thoughtful touch of the designer is that after the original Tibetan hut was relocated, the name of the original owner was posted on the entrance of the Villa, and each room was named accordingly.
Although there are only 32 Villas above and below the hotel, because they are independent buildings, each Villa occupies a large space and also includes an independent Tibetan-style courtyard. The Tibetan Lodge we stayed in has only 8 in the entire Banyan Tree Yanan, occupying 325 square meters on the upper and lower floors. A huge stove imported from England occupies the center of the upstairs hall, tailor-made for Shangri-La's winters. The surroundings are covered with Tibetan carpets from Nepal, extending to the Tibetan furniture combinations against the wall - the huge space is more than enough to hold a party for more than a dozen people. At the end of the hall is the open master bedroom space. A "Mandala" thangka from Lhasa hangs high on the wall of the king-size bed, ensuring that guests have sweet dreams.
This hotel, which was converted from a number of local traditional buildings, not only provides Tibetan resort life well, but also opens up a new realm of "Responsible Resorts" for us. The award-winning Banyan Tree spa has three standard double treatment rooms and two luxury treatment rooms with spring baths and showers. Guests can choose from a range of classic Banyan Tree spa treatments as well as new spa massages using local Himalayan techniques, such as turtle stone hot stone therapy and Yan'an soothing massage. The hot spring bath center has also specially designed corresponding nursing treatments for guests’ symptoms such as muscle soreness after a long journey, so that guests can fully relieve their physical and mental fatigue.
In Banyan Tree Ren'an Tibetan Village, there are three restaurants with different styles for guests to choose from, namely llamo restaurant, tea house and bar. llamo means organizing events and holy gatherings in Tibetan language place. When dining in this restaurant, you can also enjoy local entertainment programs, Chinese and Western cuisine, and delicacies. The local delicacies are mouth-watering! Guests can also choose to taste the famous local barbecue in the cabin according to their personal preferences.
Banyan Tree Sanya February 2008 – Singapore’s Banyan Tree Hotels and Resorts Group settled in Hainan Island, introducing a new subtropical resort style. The unique Banyan Tree Sanya is located in Luhuitou Bay on the south coast of Hainan Island. It was put into trial operation in April 2008.
Banyan Tree Sanya is another masterpiece of the Banyan Tree Group after the acclaimed Banyan Tree Lijiang and Banyan Tree Yanan in Yunnan Province. It is also the first full-swimming hotel in China so far. Villa resort. Banyan Tree Sanya adheres to a unique reclusive style, far away from the hustle and bustle of the city. The carefully designed tropical lagoon connects 49 private pool villas ingeniously. The resort has Banyan Tree Spa and hydrotherapy facilities, specialty restaurants and well-equipped conference facilities, making it an ideal place for corporate leisure and conferences. The most distinctive ones are the two presidential villas, which are vast and extremely luxurious. They are the best place to receive the head of state and his entourage. Each private villa can accommodate 50 people. Banyan Tree Sanya is only a 30-minute drive from Sanya Phoenix International Airport.
Banyan Tree Hangzhou is located in the beautiful Zhejiang Province, hidden in China’s first and only national wetland park that integrates urban wetlands, agricultural wetlands, and cultural wetlands. Looking at the beautiful natural scenery in the distance, Enjoy the far-reaching oriental culture.
Banyan Tree Hangzhou exudes the essence of modern China, showing simplicity and oriental charm everywhere. The villa has dark wooden floors, exquisite furniture displays, dazzling silk brocades, embroidery embellishments, and tapestries to convey emotions. The interior displays of glossy lacquerware and well-proportioned latticework imply richness, and stepping into it feels like you are in a tranquil pavilion. The resort is completely strategically located in a bamboo sea garden. Guests who are attracted to villa accommodation can also enjoy the courtyard scenery, private spa pavilion and outdoor massage pool. Complete modern facilities add to comfort, including LCD TV, surround sound, central air conditioning, and mini safe. Other basics include: minibar, hairdryer, dressing gown and evening turndown service.
Banyan Tree on the Bund, Shanghai, October 18, 2009 – Banyan Tree Holdings Limited, a listed company in Singapore, cooperates with Pengxin Group for hotel management to build Banyan Tree on the Bund, Shanghai. Banyan Tree is located on the North Bund, which will be built into a high-end leisure venue, with an international cruise terminal and luxury residences.
The Banyan Tree on the Bund has 130 guest rooms and suites, overlooking the 1.8-kilometer Huangpu River coastline. The surrounding environment is lush and green, making you feel relaxed and happy. Guests staying at the hotel can overlook the world-famous Huangpu River, and the hotel has direct access to the adjacent riverside pier and park. The hotel also features the award-winning Banyan Tree Spa, as well as the Banyan Tree Pavilion boutique, conference facilities and the classic Baiyun Restaurant, which serves modern Chinese cuisine. The planned rooftop glass room restaurant on the top floor will allow trend-seeking Shanghai fashionistas to enjoy a panoramic view of the Bund, where guests will be lucky enough to taste innovative barbecued meats paired with exotic cocktails. The comprehensive indoor and outdoor dining areas will be enveloped in a glass room, allowing guests to linger in a unique dining experience under the most Shanghai-style sky.
After Banyan Tree Shanghai on the Bund, there will be more projects, including the Angsana Fuxian Lake Resort in Chengjiang, Yunnan. This project covers an area of ??30 hectares and has more than 1,300 rooms with classic equipment. Leisure facilities are expected to open in 2010. There are also Banyan Tree Kunming and Angsana Kunming in the Kunming North City area of ??Yunnan, which will become part of the city's commercial complex. In addition, the group has signed two other management agreements in Dali and Yuanyang, Yunnan, taking another step in its development and expansion strategy.
Yunnan Tengchong Banyan Tree and Angsana Resort, on July 5, 2010, two well-known international brands, including Banyan Tree and Angsana, under the Singaporean Banyan Tree Group, settled in Tengchong Ma Yugu Hot Spring International Tourism Resort. The Mayu Valley project includes top boutique hotels, high-end SPA, sports and leisure bases and resort residences. It is jointly invested by Yunnan Urban Construction Investment Co., Ltd. and Shenzhen Hualong Group. Banyan Tree and Angsana Resort are the core of Mayu Valley International Resort. Among them, Banyan Tree will plan no less than 100 sets of villa-style luxury suites with various styles. Designed for modern travelers seeking taste, authenticity and vitality, Angsana Resort will plan no less than 200 sets of international standard five-star suites. Class room.
4.
. Banyan Tree Lijiang sets exemplary standards in its construction and operation, and its ingenious attempt to recreate the local Naxi architectural style in a modern style.
During the construction process, urban development and construction regulations were strictly followed, and the buildings were built using local unique building materials, such as multicolored stone and Naxi gray bricks that are not affected by changes in weather factors and are energy-saving. The natural building materials used such as pine, teak and traditional red tile roofs from local brick kilns truly recreate a Naxi village in the layout of the resort.
In addition, Banyan Tree Lijiang also strictly implements human resources rules and regulations, emphasizing its commitment to culture and society. The resort employs more than 200 full-time employees, 67% of whom are Yunnan locals and 28% of whom are local ethnic minorities. Employees are satisfied with the benefits that come with their job, such as English language improvement courses, considerate shuttle service to and from work, and comfortable accommodation arrangements.
In nearby villages, Banyan Tree supports local community projects and invests in infrastructure construction, such as laying power lines and water pipes for Geino Village and Xia Xi Village, providing medical supplies to students at Lanbao Primary School, and Tibetan Hospital in Diqing Autonomous Prefecture. Residents and monks from Dabao Temple reached out to help. Also beneficiary is the Lijiang Minority Orphanage. To improve the living standards of the orphans, the resort donated beds, water reservoirs, solar water heaters and installed many safety facilities. In addition, Banyan Tree guests also donated 500 books to the school. books. Banyan Tree Lijiang is actively involved in charitable donation projects. In the "Walk For Chalk Shangri-la 2006" event initiated by Chi Heng Foundation to support AIDS orphans in remote areas of China, Banyan Tree Group sponsored accommodation and catering tourism supporting projects worth US$35,000. Chi Heng Foundation US$250,000 was raised, which will be used for the education and welfare of orphans. In order to encourage Lijiang to cultivate more high-quality tourism talents, Banyan Tree has launched a scholarship program at the School of Tourism Culture of Yunnan University, providing scholarships to three students with development potential every year. Banyan Tree Lijiang is currently preparing to raise funds for repairs of a dilapidated and dilapidated school in a remote area. This is an initiative to create a good teaching environment for children, which can further improve the living standards of the community.
Banyan Tree’s strategy
He Guangping, founder of Banyan Tree, believes that “the 21st century will definitely become the century of Asia, and the largest consumer group in the future will be Asians, especially They are Chinese and Indian. Therefore, people of Asian descent also face huge opportunities. They can use their innate keen awareness of Asian culture to lock in customer sources and create an environment that is better rooted in Asian culture and compatible with the world. A global brand in the market.”
Based on this thinking, Banyan Tree began to expand its focus from simply operating hot spring resort hotels in the Asia-Pacific region to opening hotels around the world. "If we do not strive to develop into a global hotel group, we will be far away from our peers."
In the business case study report "Banyan Tree - Starting from Asia, Creating a Global Brand" pointed out that after the outbreak of the Asian financial crisis, Banyan Tree re-evaluated its expansion strategy, abandoned four planned projects in Indonesia, and re-established Northeast Asia, Western Europe and North America as the company's three main battlefields for future development. . The Group is currently entering these markets according to three strategies: long-term, medium-term and short-term, with the most profitable locations being the first priority when selecting locations.
To date, Banyan Tree Hotels and Resorts Group manages more than 20 resorts and hotels, more than 60 spas, more than 60 Banyan Tree art stores and two golf courses.
Currently, Banyan Tree is preparing 50 projects simultaneously in Japan, Italy, Mexico and other places, including their signature hot spring resort hotels, city hotels and member hotels.