Why is it more and more important to tell stories about products in today's business?

Why is it more and more important to tell stories about products in today's business?

let's recall that when our economic conditions are not superior enough, social productivity is not developed enough, and materials are in short supply, don't we use everything we have? In marketing, this is called seller's market.

With the improvement of our economic conditions and the reform and opening up of the market, large, medium, small and micro enterprises are proliferating, and the means of production are readily available. Our basic necessities of life and initiative have gradually returned to our hands. In marketing, this is called a buyer's market.

The needs of our consumers are becoming more and more personalized. In the past, there was only a unified enamel cup. Today, we can choose our favorite materials, such as glasses, plastic cups, ceramic cups, etc. according to our needs, choose our favorite capacity, 3 ml, 6 ml, 1 ml or even 12OZ and 16OZ of foreign imported brands, and choose our favorite style, simple wind, small rural fresh wind, industrial wind, retro style, and hundreds of permutations and combinations, so that the more choices we have.

But people's demand will increase. No matter how many cups we buy, they can only meet the most basic physiological needs. As a manufacturer, how can we make our brand stand out?

pay attention to the emotional needs of consumers and take the emotional marketing route.

consumers buy not only an ordinary water cup, but also the idea behind it.

If a cup has a unique and extreme craftsman spirit, then it is a different cup; A cup is more attractive if it has a touching love story.