Advantages of webcasting:
1, low cost: live webcasting with goods reduces the cost of merchants, and consumers also save the trouble of shopping in physical stores.
2. Interaction: The audience can ask questions to the anchor at any time, interact and communicate, and enhance the user experience.
3. Time and space breakthrough: Webcast is not limited by time and space, and can be watched anytime and anywhere, expanding the sales channels of merchants.
4. Establish brand image: Enterprises and brands can establish their own live broadcast channels through live broadcast, display products, services and culture, and enhance brand image.
Disadvantages of webcasting:
1, no sense of entity: the audience can't personally feel the atmosphere and environment of the live broadcast, which reduces the viewing experience.
2. Uneven quality: There are many webcasts, but the quality is uneven, which affects the word-of-mouth of the live broadcast and the viewing experience of the audience.
3. Security issues: Some live broadcast platforms have problems such as false propaganda and bad information spamming, resulting in adverse reactions from viewers and a large number of accounts being banned.