First, decoration investment accounts for a large part of the entire store investment. Second, proper decoration is a living advertisement. Luxury goods are not necessarily the best. But what is worrying is that many bosses actually take it for granted to decorate according to their own wishes. Shandong Haoting Decoration teaches you how to judge how to decorate a location. ?
First, look at your opponent. First of all, we should know a decoration grade of local competitors, which is divided into three grades: upper, middle and lower. If you want to be more careful, you should write down what your opponent is cooking and what products you are selling. Look at the proportion of decoration grades, so as to have a general idea of what kind of grades you decorate. ?
Second, the effective coverage of the auditorium restaurant is generally two kilometers. What kind of customers can you find in Fiona Fang, two kilometers away, centered on the address you choose? Are they students? Is it the community? High-end residential areas, boycott residential areas? Private house? Industrial zone? Office building? Commercial street? Food street? Wait, different customer groups like different decoration styles. The greater the appetite of customers, the more popular the business will be.
Third, look at the pockets. This is the most practical problem. Many people don't have a good budget and don't invite a decoration team. The budget is 50,000 yuan and the decoration is 65,438+10,000 yuan. As a result, the liquidity was gone, and we borrowed money everywhere. We once had a student who didn't do well for this budget and closed it for half a month before opening it. If you don't have the corresponding strength, don't be swollen. ?
Fourth, watching habits is not the most important thing, but I also mentioned it to my friends, because people in different places have different behavior habits and hobbies, and they are more popular according to habits.
First of all, it is the color problem. We have a student from somewhere in Yulin, Guangxi. He specially turned the stone fish shop into red, indicating that it is thriving and beaming. However, the local people don't appreciate it, but they don't like red. As a result, they lost a large market and replaced it with a more retro one, only then did local people come to their door slowly. But all the decoration expenses spent before were wasted.
Second, it is the character of local people. Everyone knows that northerners are generous and southerners are delicate. Northerners like empty storefronts. Simple, southerners have more money. They like to read some stories on the wall, and it is best to design them according to Feng Shui, especially in Guangdong. These are just examples, but with one more consideration, everyone has a chance to succeed.
You can refer to it Zong Houqing, chairman of Wahaha, said that if you want to make money from people in that place, you must know the place very well and conform to local customs. Restaurant decoration bears the brunt, but unfortunately, many people don't care about these, just decorate according to their own ideas.
Remember a word, a suitable decoration is a living advertisement.