Definition: short video
Short video, referred to as short video for short, is a way of Internet content dissemination, which is generally a video spread in new Internet media within 5 minutes. Short video content combines skills sharing, humor, fashion trends, social hotspots, street interviews, public welfare education, advertising creativity, commercial customization and other themes. Because the content is short, it can be a single film or a series of columns.
Short video products can be divided into comprehensive short video, aggregate short video and tool short video. Comprehensive short video generally refers to short video platforms with social attributes, video shooting, shopping and other functions. Representative products are Tik Tok and Aote Express. Aggregating short videos focuses on short video platforms in specific fields, such as pear videos and watermelon videos. Tool short video refers to short video platforms with video editing function as the main function, such as FaceU and Meng Jian.
Industry development prospect and trend forecast
1. Development prospect: In 2027, the market size of short video industry will be close to one trillion yuan.
In the future, the short video platform will further seek new breakthroughs, such as joining live broadcast, e-commerce and other services. At present, the head short video platform has been developing online live broadcast service, seeking to deepen the relationship with other content creators and developing new functions to deepen the interaction between creators and users. The improvement of 5G penetration rate and the development of artificial intelligence and big data technology will provide new support for short video platforms. In addition, the state strengthens the supervision of the industry, and the platform also strengthens the review of short video content released by users. On the whole, the short video industry has great development potential.
Foresight forecast, due to the outbreak of the epidemic, the development potential of short video will be further tapped, and the market scale of short video industry will grow at a faster speed in 20021-2023, with a compound annual growth rate of about 35%; The growth rate of market scale will slow down from 2024 to 2027, but it will still maintain the growth rate of 16%. In 2027, the market size of short video industry is expected to reach 962.4 billion yuan.
2. Development trend: Short videos, social activities and life will be further integrated in the future.
Short video can link multiple scenes, undertake more resources, make the ecological environment clearer, cross-infiltrate with many fields, and gradually evolve into an Internet lifestyle. 202 1, the short video industry began to enter local life, paid short plays, graphic and grass planting and other fields. In the future, short videos, socialization and life will be further integrated. At the same time, short video platforms are also actively exploring commercialization, and combining e-commerce development is the most important direction. After the rise of live e-commerce, short video platform+live e-commerce has become a hot spot in the market. The development prospect of short video industry has been continuously optimistic, and it has become a heavyweight product that occupies the user's use time under the video carrier. Pinduoduo, Tencent, etc. continue to increase short video tracks, and there is still the possibility of shuffling the short video market in the future.
For more research and analysis of this industry, please refer to the Analysis Report on Market Prospect Forecast and Investment Strategic Planning of China Short Video Industry by Forward-looking Industry Research Institute.