As one of the most famous e-commerce brands in China, JD.COM is no less influential than Taobao and Pinduoduo, and its position in the hearts of Chinese people is no less than both.
Affected by this, Liu Ye, the founder of the company, has become a beloved existence, and a little trouble has also become a joke for people to chat after dinner.
Once upon a time, Liu was the dream of entrepreneurs and their pilot light.
He started from scratch and built the JD.COM Empire by his own efforts. There are photos of him when he was young circulating on the Internet, which makes people sad and makes countless netizens sigh: this is a model of starting from scratch.
With the development of Internet, many people gradually come into people's sight, such as Ma Yun and Ma Hua Teng. In the field of e-commerce, Ma Yun is worthy of being a god.
Judging from his achievements and the country's evaluation of him, we can see that his e-commerce empire has played a great role in promoting the development of China.
Liu and Ma Yun are often compared. Indeed, their experiences are more similar. Both of them were turned over by e-commerce. Ma Yun is more powerful than Liu, and the e-commerce empire he founded is still firmly in the first place.
Both of them faced many difficulties at the beginning of their business. After many breakthroughs, they finally gained a foothold in the market. If Ma Yun promoted Ali's success, then Ali in turn made Ma Yun's worth.
The same is true of the relationship with Liu.
But compared with Ma Yun, entrepreneurs are more inclined to Liu. Regardless of achievements, the most important thing is that Deborah started from scratch.
Liu has always been regarded as a model by industrious entrepreneurs, not only because of his success, his marriage with Bai ZhangZetian, but also because of his struggle experience.
Like ordinary people, Liu He was born in a rural family and was a poor rural family. Without strength, connections, background and money, we can only succeed by studying.
Liu knows this, and so does his family. Only reading is their only way out. Fortunately, Liu is smart. Through my own efforts, I was admitted to China Renmin University.
Finally, he was admitted to the university. Unfortunately, his family is poor, so he can't afford his fare and tuition. In desperation, his parents had to borrow money everywhere. Finally, with the help of relatives, he collected 500 yuan money for Liu and sent him to study abroad.
From the moment he left his hometown, Liu vowed never to ask for a penny from home again. He knows that his home has been hollowed out for this huge sum of money. After four years in school, he worked hard and began to support himself with his own hands.
In his sophomore year, Liu became fascinated with programming, so he began to learn programming in his spare time. Later, he not only learned a little, but also made some money through programming.
With the money, Liu opened a restaurant near the school. At that time, Liu had just set foot in the commercial field and was still dreaming of his own chain restaurant.
However, what he didn't expect was that because he treated his employees too well, the employees were picky and kept taking kickbacks, and the chef and the buyer jointly defrauded him. In the end, the restaurant closed down and Liu was in debt of 200 thousand instead.
Under the oppression of huge debts, Liu can only continue to work. Finally, he paid off all his money and started over.
1998, Liu went to Zhongguancun with only 10,000 yuan left on him, and he wanted to start over. He rented a small counter in Zhongguancun and started selling CDs and tape recorders.
At that time, he named the small counter "JD. The word JD.COM comes from the names of him and his ex-girlfriend.
JD.COM Multimedia is also the predecessor of JD.COM Mall. Thanks to Liu's continuous efforts, Shangcheng became the largest optical and magnetic product agent in China in 200 1 year.
Now consumers also agree with JD.COM. The electrical appliances of COM are the best, which is related to JD.COM. Early products and positioning of COM.
It's hard to believe that a small counter can develop into the present JD.COM Mall, and it's hard to believe that the big boy in slippers and suit will become a rich man in China.
Even the most impossible thing for Liu will make it possible. He once wrote in his autobiography that for a time, he had to "practice" in the desert every year. For him, this trip to the desert gave him space to think and let him get stuck in his own world.
On 20 10, Liu went to Lhasa from Beijing. On the way, there were many floods, and the people in the same industry were frightened and quit. Only Liu insisted on reaching his destination, and he almost traveled all over the desert of China.
Some netizens have seen Liu's interview and found it incredible. They can't figure out why Liu is only thirty or forty years old, and how can he grow white hair on his head?
Some people even laughed that white hair was quite fashionable and in line with the current aesthetics, suggesting that Liu might have dyed it on purpose.
In fact, hair turns white by itself under great pressure.
That was in 2008. In 2008, China happened to encounter a financial crisis. Everyone has no money in their pockets and dares not invest indiscriminately.
Coincidentally, in 2007, the company founded by Liu got the opportunity to inject capital, which was the time when they flourished.
But the market is depressed and people are afraid. Who dares to invest money? No one dares to invest in JD.COM. Even if the project in JD.COM is good, it is difficult to pry people's pockets open.
Liu ran around day and night for this, hitting a wall everywhere and never giving up. Especially the long-term lack of sleep and anxiety, one morning, he found that his head had white hair.
Seeing the white hair on his forehead, you can imagine how much pressure Liu has when he is alone.
In the end, he overcame everything by himself and succeeded. JD.COM, which received investment, soared like a train, and soon gained a firm foothold in the field of e-commerce.
At that time, under the impact of e-commerce platforms such as Taobao, Jumei and Xiaohongshu, JD.COM was not lost. He took a slant and devoted himself to the logistics industry.
Jingdong Logistics has also become the representative of JD.COM, which has promoted the growth of JD.COM and made JD.COM a "wonderful flower" in the field of e-commerce.
Finally, JD The success of COM. It is precisely because the successful example of JD.COM is in front of Ma Yun that Ma Yun has started to enter the field of logistics. Today's logistics, such as Ali, Post, SF Express and JD.COM, can be regarded as a big head.
China e-commerce has formed a stable situation, and it is difficult to make a breakthrough. Those who have grasped the dividend of the times have succeeded, just like Liu.
On the cusp of dividends, he has steadily become an e-commerce tycoon, a rich list, worth more than 100 million yuan, and married white, becoming the spokesperson of "face blindness".
Trees attract the wind, and there are many people who are red. Liu Ye is no exception. In recent years, Liu's scandals have emerged one after another, and JD.COM is no exception. COM's performance has also declined.
I have to admit that this approach is correct. China has always said that some people get into trouble easily. The invisible rich are invisible. They never appear in the public's field of vision, and only make money silently behind their backs.
After being beaten several times, Liu began to take a back seat and gradually faded out of the world's sight. Now Liu has more time to think about the development and plan the future.
I believe that JD.COM will develop better and better in the future. After all, Liu was born at the grassroots level. Knowing that things are hard to come by, he is more cautious. Before starting a business, he took many detours.
Around JD. He received a lot of criticism for the success of COM. With these experiences, he will only be stronger, his career will be more successful and JD.COM will be better.